The digital era has opened up endless opportunities for natural-born writers to step into the freelance world and thrive in it.
As much as there are thousands of clients looking for writers on a daily basis, you need to find a way to maneuver through the maze and connect with them.
You most probably have a niche that you specialize in. If your specialty is creating content for B2B startups, these strategies will allow you to get client after client.
1. Joining Curated Professional Groups
Networking remains an excellent way to find startup clients. It's no problem for both extroverts and introverts since it's mostly done from behind a screen nowadays.
Put yourself out on sites like Meetup to search for networking groups in your area. You have a chance to join freelancing groups where you can learn and interact with other freelancers. They can refer clients to you when they're fully booked in the future.
Others like groups for startups will give you direct access to potential clients. For example, on Facebook, you can land clients if you have the patience.
The secret is to actively engage with people during your scheduled socializing time. Ask them about some of their pain points so you immediately see someone who might require your services.
2. Job Boards
Job boards are the go-to for most freelancers, mainly because most are free and don't require bidding.
They charge businesses to post their ads, so to find startups, you'll want to check boards with posting prices on the lower end.
One of the leading job boards in the market is ProBlogger. Not only is it free, but it also has a filter that allows you to see ads in areas of your expertise. Simply type in "B2B startup" and watch the magic happen.
The pay it offers is low compared to paid boards like Contena, but it's a great place to start and build confidence.
Job boards also extend to social media sites like LinkedIn and Twitter. Here, you can encounter much less competition just by typing in the right keywords.
It's good to note that most quality clients on job boards will require writers with a few published articles under their belt. And while you won't be required to bid for jobs, you'll still be going up against other writers who've expressed interest.
3. Hosting Informational Seminars
Hosting webinars or conference presentations can be a daunting yet life-changing opportunity for most freelancers.
If it's too big a leap, you can invite other freelancers to share the stage with you. You'll get to display your expertise in front of a larger audience without having to bear all the weight.
Your sessions should have topics that reel in your ideal audience. For example, if you post that you will discuss 'The basics of B2B Marketing', most startup owners will be sure to pause and sign up for the presentation.
You only need to advertise it on sites where your audience hangs out and structure your ad in a compelling way, which should be no problem for copywriters.
4. Cold Pitching
Cold pitching can be scary but the more you do it, the more you learn what works for clients in your niche. First, research B2B startups in your area and how they're growing in the market so you can curate a list of those you can easily work with.
Tweak every pitch to suit each startup. It should feel like you put thought into it for the person on the other end of the screen to be moved.
Another thing is to send it to the right person. Cold emails are much more effective if sent to the right decision maker.
5. Warm Pitching
The less popular of the two. Cold pitching is a more straightforward approach, but warm pitching allows you to build a rapport with potential clients.
With warm pitching, you follow B2B startups in your niche and then engage with the content they post. It can be something as simple as liking and replying to their tweets or congratulating them on LinkedIn for their achievements.
This allows you to build a connection with them such that when you later pitch to them, they'll be more likely to say yes. Other times, they might just contact you directly if they check out your profile but approaching them is your best shot.
6. Creating Targeted Online Content
Clients look for you so you can craft their content to perfection. Why not show them what you can do firsthand?
Optimize your site so that B2B startups can easily find it when they search for terms like 'startup content writer for B2B'. The landing page should clearly state how you can help propel their business to new heights.
As you advance, you can start writing blog posts that address B2B startup pain points. You can even guest post on more established blogs and link back to your own blog to expand your clientele.
When people perceive you as an expert, they'll want you to handle their content.
7. Using Current Connections
We tend to forget that we know people already. Reach out to your friends and family and tell them what you do. Be specific, something like 'I am a B2B startup finance writer'. Chances are your name will always come up if ever they meet someone in need of your services.
If you've blown clients away with your work before, don't be afraid to ask for referrals. They know people in your niche and are more likely to give you a consistent income stream.
Always keep your socials updated on whether or not you are for hire so people you follow know you are available as they can also throw referrals your way.
8. Bidding on Freelance Platforms
Freelance platforms like Upwork and Fiverr are objects of controversy. Some freelancers swear by them, while others would rather go back to their regular jobs.
You'll find that most of them offer a wide range of niches for writers, allowing you to pick and pitch to your dream B2B startups. However, if you're a novice, you'll find it more challenging to land high paying jobs seeing as competition is extremely high.
Look through the terms of service as the platforms take a sizeable percentage from your earnings. It's something you may not be ready for as a freelancer.
If you've decided to try them out, you need to perfect the art of bidding so both you and the buyers can profit from the deal you strike.
Finding Your Perfect Client Base
Every freelance writer out there has a topic that ignites a fire within. If you want to pay the bills from writing about what you love, you'll need to take that first step and get in touch with potential clients. It's never too late to start!