I’m a content specialist with a journalism foundation. I spent nearly 17 years working as a reporter and editor in the media industry before being swept up into the marketing universe as a copywriter and copyeditor. Now I blend the skills I learned and the techniques that I developed to help bring out your best.
- As a journalist, I produce, interview, write, and edit.
- As an editor, I have expertise in proofreading and fact-checking, creating and leading projects, making strategic decisions, planning long-term schedules and coverages, analyzing metrics.
- As a copywriter, I love creating compelling copy for websites, emails, social media, and blogs to keep visitors engaged and lead them to take action.
I pride myself on editing meticulously and writing clear, creative content. Because I’ve worked on both sides, I keep editorial and advertising separate. I fully understand their specific demands and how to maintain journalistic integrity, hit marketing targets, and satisfy readers.
I've been crafting stories for as far back as I can remember. My Journalism and Social Communications degree allowed me to spend 17 intense and exciting years in newsrooms, working for newspapers, magazines, and digital news sites. Even though I collaborated with TV and radio stations, writing was always my thing. So I became a word expert and have made writing my lifestyle.
After all those years of working as a corporate employee by media outlets and marketing agencies (which has led me to develop techniques and abilities to explore different fields), I decided to take the dive and dedicate myself to a full-time freelance writer. So here we are!