Why Indy
Free Resources
indy university
Start for free

How to Grow a Thriving Photography Business with The Carty Method

Apr 23, 2024
(updated: May 3, 2024)
Max 5 min read

With over 30 years of experience in the photography industry, Steve Carty has made waves photographing some of the world's most iconic figures, including musicians like Pharell Williams, Thom Yorke, and Kanye West, and actors like Sandra Oh, Colin Firth, and Michael Sheen. He’s also worked with global brands like Apple, Nike, MTV, Netflix, and HP (Hewlett-Packard) and has even been interviewed by Vice News, amongst other popular media outlets.

But beyond his prolific photography career, Carty is also a mentor, educator, and the brains behind "The Carty Method" – a step-by-step system designed to transform emerging photographers into successful professionals. So, if you're looking to turn your passion into a profitable venture, Carty is the mentor you've been searching for.

Behind the Lens: Carty’s Approach to Photography

Specializing in editorial portraits, street style, and advertising, Carty is known for his style that mirrors the attitude of the moment. 

In Carty’s hands, photography is more than just a skill; it's a means of capturing the beauty and truth in every moment. His images evoke emotion and invite viewers to see the world through his lens – a world that is understated, modern, and profoundly honest.

Both with his subjects and his audience, Carty is a photographer who values connection. He has an innate ability to establish rapport quickly, creating an atmosphere of trust and authenticity that allows for remarkably personable and raw moments to unfold.

His human approach and ability to quickly and effortlessly connect with the subject of each of his photos extends to his mentorship programs and masterclass, bringing his wealth of experience to the table.

Yet, Carty's journey wasn't without its challenges. While he always knew he possessed talent, navigating the financial aspects, maintaining organization, and confronting the day-to-day demands of running a business didn’t come easy. 

It was through these trials that he developed his signature 6-part system, aptly named The Carty Method, which ultimately propelled him to become the accomplished professional photographer he is today.

The Carty Method: 3 Powerful Ways to Elevate Your Photography Business with Carty

Between his photography masterclass, one-on-one mentorship, and portfolio critiques, Carty can help you no matter where you’re at in your business. 

Beginning with The Carty Method, a masterclass designed to teach you the techniques needed to turn your passion into a career.

1. The Carty Method: The Masterclass. A 6 Phase System for Success.

Carty understands the struggles that many photographers face – the talent is there, but the clients are elusive, and turning creativity into a sustainable business seems like an uphill battle. That's where The Carty Method comes in; a comprehensive roadmap to help you take control of your creative business and achieve the security and freedom you've been dreaming of.

Running a photography business is exactly that; a business, and Carty knows the ins and outs better than anyone. Covering everything from how to approach your niche and market to packaging your services and outreach strategies, here’s what you’ll experience in his photography classes:

  • Interactive Live Sessions: Engage in monthly live sessions with Steve Carty himself and connect with fellow aspiring photographers from around the world. These monthly cohorts provide a supportive environment where you can learn, grow, and exchange ideas.
  • Detailed Class Notes: Gain access to weekly notes covering each session's key points and tips. These comprehensive notes serve as valuable resources to reference as you continue to hone your skills.
  • Actionable Tips & Strategies: Receive practical, step-by-step guidance on how to apply the concepts and techniques discussed in the masterclass. From refining your portfolio to pricing your services, you'll learn actionable strategies to elevate your photography business.
  • Curated Resource Kit: Access a curated list of tools, software, and reading materials designed to equip you with the necessary tools and knowledge to thrive in the industry.
  • Motivational Insights: Get inspired with weekly doses of professional insights and captivating photography stories.
  • Lifetime Community Access: Gain entry to Carty’s 'Masters Only' online community, where you can connect with like-minded photographers and continue your learning beyond the masterclass. This supportive community provides a valuable network of peers who share your passion for photography.

One of the most valuable aspects of The Carty Method is its focus on actionable steps. Whether you opt for the online group masterclass or one-on-one mentorship, Steve provides practical insights, weekly class notes, resources, and professional inspiration to keep you on track toward your goals.

2. Personalized Guidance with One on One Mentorship

Honing your photography skills and establishing a thriving business can be daunting, but with Steve Carty's one-on-one mentorship, you're not alone. 

Offering bi-weekly or monthly sessions, Carty provides tailored mentorship to address your specific needs, whether you're struggling with refining your portfolio, pricing your services, or simply finding your place in the competitive world of photography.

Moreover, his insights on client management and ethical practices provide a firm foundation for navigating the complexities of the photography business with confidence, creativity, and a clear path toward achieving your dreams.

3. Transformative Portfolio Reviews

With over three decades of experience in the photography industry, Carty brings a wealth of knowledge and insight to the table. Through a 90-minute session, he not only helps you refine your packaging skills but also boosts your confidence as a photographer. It's a chance to receive guidance from a seasoned professional who knows what it takes to succeed in the industry.

But his critiques go beyond just pointing out what works and what doesn't. He's all about helping you understand the why behind it all. From your techniques to your storytelling approach, Carty provides constructive feedback that helps you not only improve your current work but also excel in future projects.

And here's the best part – Carty’s advice isn't just theoretical. It's actionable. After each session, you'll walk away with practical tips and strategies that you can start implementing right away. Whether it's mastering new techniques or finding your unique voice in a crowded digital world, Carty’s got the insights to help you stand out and capture your full potential as a photographer.

The Future of Photography

As Carty often emphasizes, the future photographer isn't just a photographer anymore– they’ve bridged the gap to become content creators, idea generators, storytellers, masters of execution. One that brings value to every table they attend. With The Carty Method, you'll master not only the technical aspects of photography but also the evergreen skills needed to thrive in a rapidly evolving industry.

So, if you're ready to take your photography business to the next level, why not take a cue from Steve Carty and embark on a transformative journey with The Carty Method? Whether you're just starting out or looking to elevate your existing business, Carty’s proven system can help you turn your passion into a profitable venture.

Ready to take the first step? Reach out to Steve Carty for a 15-minute discovery Zoom session and see how The Carty Method can help you create a thriving photography business.

And remember, becoming a full-time photographer is a marathon, not a sprint. But with the right guidance and determination, you can turn your dreams into reality.

Here's to your success behind the lens! 📸

Get started today!

Get the tools to manage your entire freelance business, free online courses to accelerate your growth, and join a community of freelancers just like you.
Mail icon
Join our
affiliate program
Get 90% commission for Indy Pro sign-ups via your affiliate link!
Want more freelance tips?
Crush freelance struggles with weekly tips delivered to your inbox.