I am a seasoned creative with over 10 years of experience in digital design, social media, print design, and branding. I have a background in 360º branding, but for the last few years I have focused on digital design in the fashion and beauty industry. I am always up for a good design challenge and I have experience on every step of the design process from start to finish. To me, the details are important as well as the big picture and I am not afraid to get resourceful when it comes to design problem-solving. I absolutely love collaborating with other creatives, as well as bouncing off ideas from other teams outside of the creative realm—all perspectives are crucial! I believe that in order for a brand have a successful identity, the branding must be backed up by a strong strategy.
Digital design, Logos, Brand Identity
I have dabbled here and there in the freelance world but never fully went all-in until now! Over the course of my career, I worked as a graphic designer for large digital and social media agencies such as VaynerMedia and 24/7 Laundry Service; I also worked as an in-house designer for a variety of beauty and fashion brands such as Macy's, L'Oreal, and The Sak. In my previous full-time role, I was an art director for a clean skincare company called Voesh New York. There, I juggled multiple design projects as well as be a key player in leading the brand's overall look. After having my son, I decided that I wanted to get back into the freelance world to help ignite my creative spark!
The perfect project for me would consist of these three things:
• A team of great, collaborative, and open people
• Creative freedom with a flexible budget
• Clear objectives and unified goals