I have 10 years of experience working as a designer, for freelance brand work as well in-house for top brands such as Coleman and OtterBox. My latest brand work is the logo and visual identity redesign for DanceSafe.
Building a strong brand is super important because it can help a business stand out from its competitors, create loyal customers, and increase its overall worth. I find joy and fulfillment in this creative problem-solving!
Brand Strategy, Logo design, Brand Visual Identity
I'm constantly learning from my mentors and from industry professionals. I take online courses on anything I want to learn more about or sharpen my existing skill set. I'm always setting out to grow and absorb more juicy knowledge, this is what keeps things interesting!
My ideal projects are where I get to collaborate with passionate small/medium-business owners in creating their dream brands! I want to help businesses establish a strong identity, stand out from their competitors, and build long-term relationships with their target customers. A logo is just one small part of a brand, I want to help tell the whole story.