Show Me The Copy

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locationHillside, NJ United States

Chava Shapiro

Messaging strategist & copywriter for B2Bs and nonprofits
Show Me The Copy

About me

Hi, I'm Chava: Analytic creative. Extroverted introvert. Lifelong student of language as a force connecting people to ideas, thoughts to emotions, and businesses to profits.

As a brand messaging strategist and copywriter, I help brands stand out and sell more with human-to-human messaging that moves people to action—using data as its engine and empathy as its fuel.

If you're:

✱ A growth-minded B2B owner/CMO struggling to find the right messaging to turn lukewarm leads into high-paying clients

✱ A mission-obsessed NPO leader in search of magical, magnetic words to open people's hearts & wallets to your cause

✱ A strategy-lovin’ web designer on a quest to collab with a seasoned copywriting expert who understands web design & UX

I've partnered with companies across industries to help them stand out and sell more with words that fit their phenomenal work. If we're a fit, I'd love to add you to my list of happy clients.

My roles and specialties

Sales Copywriter

Websites, B2B Copywriting, Nonprofit Copywriting

Brand Voice & Tone Writer

Brand voice development, Brand messaging strategy, Brand narrative

Website Content Writer

Website copywriting, Website content strategy, UX Writer

Let’s connect

My portfolio

Visit these portfolio pieces to see more of my work.

Have you always been independent? What has your career trajectory been?

I began my writing career in the nonprofit world as a curriculum designer, developing and writing adult Jewish education courses taught in over 300 cities around the world. Little did I know, I was actually getting a hands-on education in persuasive sales copy—except instead of selling goods or services, I was selling ideas: new ways of looking at the world and at oneself in a way that can actually drive people to alter their emotions, habits, and behaviors. (Which, as it turns out, was much more difficult than selling goods and services.)

I then pivoted to the marketing world, working for a Brooklyn-based marketing agency by day while generating a steady stream of freelance copywriting clients by night. Eventually, I took the (oh-so-scary) step of leaving my job to run my own copywriting business full-time, and I’ve never looked back.

How do you keep the creative fires burning?

I've always been inspired by the power of words to open people's hearts and minds (and wallets!). I believe that to win the war against clutter and confusion—that insidious enemy that prevents people from understanding who you are, what you do, and how you can make their lives better—your words need a solid strategy behind them, executed with power, precision, and emotional intuition (and yes, creativity too).

So while it may seem counterintuitive, much of what keeps my creative fires burning has to do with hard data: a combination of rigorous voice-of-customer research and sales psychology principles. I start every project on a quest to discover WHO your customers are, HOW they think, and WHAT motivates them. I then turn my findings into copy that converts browsers into buyers, believers, and ambassadors of your brand.

Do you have any testimonials you can share?

Here are a few recent testimonials I've received:

“When we hired Chava, we thought we were getting a new website and fresh marketing material. What we got was so much more. We aren't just better at telling our story. We're better at understanding what our story is—and what makes us US." —Avraham Schick, CEO, Revcore

"I always say, the best gift that a person can give a founder is to really OWN the thing they’re doing. Chava took the time to fully understand where we were as a company, our challenges, and our product’s vision. She then managed the entire project from start to finish, masterfully crafting messaging and a tone of voice that will stand the test of time for our brand.” —Ashley Porciuncula, Co-Founder, Orbital

"Chava—we’ve shared the fundraising materials with our leadership team and everyone is SO impressed. Thank you for making us look good! —Jamie Geller, Chief Media & Marketing Officer, Aish Global

"I’ve genuinely laughed at the magnificence of her copy. Not because I thought her work was funny, but because I was so gobsmacked that her writing could truly capture our company, and our work with our clients so meticulously." —Jonah Halper, President, ALTRUICITY

You can see more testimonials on my website:

What's the best way for someone to reach you for a collaboration or project opportunity?

Feel free to schedule a call on my website at

I look forward to speaking with you!

Contact me

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