Introducing Zapier integrations! Connect Indy to 1,000+ apps and automate your business. Now available with Indy Pro. Discover more here. 

Show Me The Copy

Let’s connect

locationHillside, NJ United States

Chava Shapiro

Copywriter & brand messaging strategist for B2Bs and NPOs
Show Me The Copy

About me

Hi, I'm Chava. As a brand messaging strategist and conversion copywriter, I've spent the past 12+ years working with clients that range from multi-million-dollar B2Bs to growing SaaS start-ups to international nonprofits.

My passion is helping organizations unlock the power of messaging to tell the world who they really are—closing the gap between the way others see them and how they want to be seen. In my work, I weave together authentic storytelling and sales psychology to help my clients clarify their message and connect to their audience with words that fit their phenomenal work.

If you're ready to stop throwing spaghetti at the wall and start investing in powerful, profit-boosting messaging for your business or nonprofit, reach out! I'd love to connect and learn more about your organization.


My roles and specialties

Sales Copywriter

Websites, B2B Copywriting, Nonprofit Copywriting

Brand Voice & Tone Writer

Brand voice development, Brand narrative, Brand messaging strategy

Website Content Writer

Website copywriting, Website content strategy, UX Writer

Let’s connect

My portfolio

Visit these portfolio pieces to see more of my work.

Have you always been independent? What has your career trajectory been?

I began my writing career in the nonprofit world as a curriculum designer, developing and writing adult Jewish education courses taught in over 300 cities around the world. Little did I know, I was actually getting a hands-on education in persuasive sales copy—except instead of selling goods or services, I was selling ideas: new ways of looking at the world and at oneself in a way that can actually drive people to alter their emotions, habits, and behaviors. (Which, as it turns out, was much more difficult than selling goods and services.)

I then pivoted to the marketing world, working for a Brooklyn-based marketing agency by day while generating a steady stream of freelance copywriting clients by night. Eventually, I took the (oh-so-scary) step of leaving my job to run my own copywriting business full-time, and I’ve never looked back.

How do you keep the creative fires burning?

I've always been inspired by the power of words to open people's hearts and minds (and wallets!). I believe that to win the war against clutter and confusion—that insidious enemy that prevents people from understanding who you are, what you do, and how you can make their lives better—your words need a solid strategy behind them, executed with power, precision, and emotional intuition (and yes, creativity too).

So while it may seem counterintuitive, much of what keeps my creative fires burning has to do with hard data: a combination of rigorous voice-of-customer research and sales psychology principles. I start every project on a quest to discover WHO your customers are, HOW they think, and WHAT motivates them. I then turn my findings into copy that converts browsers into buyers, believers, and ambassadors of your brand.

Do you have any testimonials you can share?

Here are a few recent testimonials I've received:

“When we hired Chava, we thought we were getting a new website and fresh marketing material. What we got was so much more. We aren't just better at telling our story. We're better at understanding what our story is—and what makes us US." —Avraham Schick, CEO, Revcore

"I always say, the best gift that a person can give a founder is to really OWN the thing they’re doing. Chava took the time to fully understand where we were as a company, our challenges, and our product’s vision. She then managed the entire project from start to finish, masterfully crafting messaging and a tone of voice that will stand the test of time for our brand.” —Ashley Porciuncula, Co-Founder, Orbital

"Chava—we’ve shared the fundraising materials with our leadership team and everyone is SO impressed. Thank you for making us look good! —Jamie Geller, Chief Media & Marketing Officer, Aish Global

"I’ve genuinely laughed at the magnificence of her copy. Not because I thought her work was funny, but because I was so gobsmacked that her writing could truly capture our company, and our work with our clients so meticulously." —Jonah Halper, President, ALTRUICITY

You can see more testimonials on my website:

What's the best way for someone to reach you for a collaboration or project opportunity?

Feel free to schedule a call on my website at

I look forward to speaking with you!

Contact me

Share this profile