www.hsingtseng.com
Golden, CO United States
Hsing Tseng
www.hsingtseng.comAbout me
Journalist by training, now a content marketer by trade. I'm a writer, editor, and strategist with a deep understanding of what goes into Actually Good Content. I've spent more than 8 years writing, editing, and thinking about words published on the World Wide Web. I excel at translating tough, technical concepts into actionable resources that are much easier on your readers' eyes and brains.
I bring more than 8 years of experience writing and editing for news organizations, premier content marketing agency Animalz, and a wide range of B2B SaaS clients in industries such as HR tech, healthcare, business intelligence, and more.
I help businesses connect more genuinely with their audiences by planning and creating the kinds of long-form content they actually need.
My roles and specialties
Articles & Blog Posts Writer
B2B SaaS, HR
Content Marketer
Blogging, White Papers, SEO
Editor
What kinds of projects are you open to?
Always open to all kinds of projects, but I specialize in creating the following types of content:
- Blog posts, whether SEO-driven top-funnel articles, or ghostwritten thought leadership pieces for your C-suite
- White papers and eBooks - downloadable lead magnets to drive conversions and nurture your pipeline
- Features, e.g. case studies, customer stories, and SME interviews where I can highlight people with hands-on experience and knowledge
- Strategy projects, delving into the whys and hows of content marketing specifically for your business goals
- SEO content briefs that provide a strong nudge in the right direction for any freelancer or writer picking up your project, speeding up time-to-delivery
What is your primary focus as an independent professional?
Being fully autonomous and working closely with clients on a 1:1 basis to create high-quality content specific to their needs. "Quality" is subjective to each client, but Good Content is the same across all my projects: It conveys useful information in a succinct, accessible way, and it helps my clients connect more genuinely with their audiences.
Why B2B SaaS content marketing?
I love the innovation and evolution of the B2B SaaS industry and how every project is a new adventure! For someone like me, continuous improvement and professional development is everything.
My favorite thing about working in content marketing though, is applying my journalism skills. Whether that's interviewing the right subject matter experts, fact-checking and citing credible sources, or writing great pieces on deadline... you can take the writer out of journalism, but you can't take the journalist out of the writer. I believe my keen attention to detail and the way I don't sacrifice quality for speed set me apart in this industry, and I always aim to deliver work that would make my J-school professors proud. ;)