offbeatcreative.studio
Cape Town, WC South Africa
Kyle Lakey
offbeatcreative.studioAbout me
My skill set ranges through writing, design, content management, web development, and business systems architecture. But what I’m really interested in is helping people turn ideas into reality.
My goal for clients is to transform them or their company into a memorable brand with an online experience that will retain a connection with its clientele. I aim to offer a comprehensive online business management solution directed at enabling clients to run their businesses without the need for excessive efforts into the systematic side of things. Whether developing and maintaining a premium online presence or managing the inner workings of their team, the less they need to worry about procedures and overheads, the more they can focus on bringing their ideas to life.
My roles and specialties
Writer
Copywriting, Web Content, Blog Content
UX Design
Design Systems, UI/UX Design, Prototyping
Web Developer
Front End, Ecommerce, CMS
What is your primary focus as an independent professional?
I'd like to bring out the best work in people I collaborate with and I'd like to build a network of individuals and entities who look after each other. It's so important for the future of innovation. After all, the better we all do, the better off we all are.
Our industry is all about good ideas, and we need to nurture each others ideas so we don't stagnate. Mutual growth and the ability to challenge and uplift one another is very important to me. My vision is to enable every client and every partner to focus on their bright idea, while we provide the skills needed to handle the work.
What does the perfect job look like to you?
I think it's important to focus on transparency when it comes to client/contractor relationships. Besides for the obvious preferences that we all have, which differ from one to another, what makes or breaks a deal for me is more psychologically based.
The perfect job is one where there is a mutual respect between us and there is a clear understanding of the expectations and what is achievable. There really isn't much more to it than that. Time is precious, and there's no point in wasting any of each others.
Why do you love doing what you do?
I get to write about what inspires me, what moves my core. I get to engage with an open audience about content that really matters to me. I get to meet people through mutual passions and ideals.
Then I get to help people. Whether it be transferring their thoughts to text or ideas to designs, I get to aid people in fulfilling their passions. I get to help people get their ideas off the ground, creating meaning and purpose in their lives. There really couldn't be a better path to follow