Cypress, CA United States
Lisa Toban
About me
What began as a hobby in my undergraduate studies, is now what I identify as my purpose. Since 2007, I’ve supported countless small businesses, organizations and events to increase their visibility on digital platforms with systems, strategies and structures. I receive joy when business owners and organizational leaders experience growth, whether in followers, impressions, downloads or revenue.
As a content marketer, my responsibility is to support small businesses and organizations by customizing marketing strategies and establishing structures and systems to help with day-to-day operations. Marketing should equal results and I aim to make that happen.
My roles and specialties
Content Marketer
Blogging, Copywriting, Social Media
Marketing Strategist
Digital marketing, Email marketing, Social Media Marketing
Why do you love doing what you do?
I remember searching for a marketer who understood the initial state of my business that could help me grow it to transition from hobby to actual small business status. Unfortunately, I didn’t find anyone who could understand my challenges to support my business growth, so I had to be what I needed. Surprisingly, I found other small business owners and organizational leaders who had similar experiences and needed similar support.
What is your primary focus as an independent professional?
My primary focus is to support small businesses and organizations by scaling their endeavors with marketing strategies, structures and systems.
What kinds of projects are you open to?
Projects of interest are:
- Writing/Blogging
- Marketing Consultations
- Content Planning
- Strategy Sessions
- Email Marketing Campaigns
- Online Moderation
- Transcriptions
What makes you uniquely special?
With over 16 years of experience in digital marketing, my approach is centered on:
1. Understanding the vision and mission of the client
2. Defining goals and metrics
3. Implementing strategies, systems and structures for results.
What's the best way for someone to reach you for a collaboration or project opportunity?
If you’re interested to collaborate or want to connect for a project opportunity, please complete and submit the contact form and expect a response within 24-48 hours.