My mission is simple: Help brands with the guts to be different tell their story so more people will support them in being a little different together.
I’m a freelance brand strategy consultant and writer with ~10 years doing this in the agency world for brands big and small, including National Wildlife Federation, Penn Law, Spartan Races, and a long list of more.
I help brands and support agencies through brand strategy, messaging, and writing projects big and small. Reach out if you're interested in working together!
Branding Strategist, Positioning, Messaging
No! I began my brand strategy career in the agency world, working ~10 years between 3 mid-sized agencies before making the move to become independent.
As a strategist, I'm naturally curious. As a human being, nothing is more interesting to me than helping someone pursue something they're passionate about. To me the perfect project is helping a brand achieve what it is they genuinely care about.
If you're in business just to make a quick buck, you won't find judgement here. But we wouldn't work well together. I want to work with brands who combine purpose with profit, and who care about making an impact on the world.
I recently helped NephCure, an international kidney non-profit, through a total re-brand of their former identity. From research, to strategy, to position and messaging, it was profoundly rewarding to work with a client who was genuinely invested in our work together. They believed in the impact it would make not just on their brand, but also the people who's lives depended on it.