I've combined my knowledge of health (ND student here) with digital marketing expertise to help holistic health companies exceed their goals. My aim as a growth consultant is to help such companies achieve exponential growth by "flipping" their digital marketing strategies.
Being part of communities with really intelligent and really creative marketers. Taking courses (growclass is my favourite so far), podcasts, and tons of newsletters (Why We Buy is an amazing resource on customer psychology). I also do my own independent deep dives on topics like social media algorithm updates.
I love a good underdog story. My specialty is digging into data and leveraging customer psychology to transform underperforming digital marketing strategies. As far as channels go, I take a holistic approach (depending on where the ideal customer hangs out) but have worked with email, socials (organic and paid), content, PR, and SEO.