True Blue Creatives

locationChicago, IL

Caroline Hess

Creative Marketing Strategist for Small Business Owners
True Blue Creatives

About me

I am a one-stop-shop for creative marketing strategy for small businesses. I do everything from digital marketing strategy to social media management to product photography and graphic design. I love taking the time to connect with my clients and using my skills and experiences to help their businesses thrive.

My roles and specialties

Marketing Strategist

Digital marketing, Branding, Website Design

Social Media Marketer

Influencer Marketing, Email Marketing

Product Photographer


What is your primary focus as an independent professional?

I work with women-owned small businesses or businesses in the start-up phase to develop their brand and build their online presence.

What makes you uniquely special?

I take time to understand the voice and values of my clients so that we can create the best possible brand. I have been a small business owner myself and I know the unique challenges and opportunities that are present.

How do you keep the creative fires burning?

I am constantly looking at new ideas and other people's work to stay inspired. I spend hours scrolling through Pinterest and Instagram to get inspiration.

Why do you love doing what you do?

I really enjoy helping small business owners achieve their dreams. I always dreamed of starting my own business, so I can relate to other small business owners who are passionate about reaching their goals for their companies.

Have you always been independent? What has your career trajectory been?

I learned a lot about digital marketing while working for a marketing agency as a project manager. I worked my way up and got more responsibilities. By the time I left, I was part of the main management team that was focused on growing the agency itself. I missed the hands-on approach of working directly with clients, so that's why I decided to leave and be independent.

How do you continue to grow your professional skills?

I take advantage of a lot of the free courses available from Hubspot, Google Academy, and similar places. I have been spending a lot of time on Clubhouse recently learning from leading experts in the field.

How have you benefited from mentors in your career?

I have a lifelong friend of mine who is a bit older than me and she's always been like an older sister to me. She also works in design and marketing and she has helped me a lot professionally. She was a huge support for me when I decided to go independent.

Who are some of the clients you have worked with?

There's a woman-owned plant store located in Orange County, California. She had started her business entirely on Instagram in 2020 and she was looking to create a Shopify store to streamline her process. She was also doing local delivery and needed help streamlining that process as well. I worked with her to create a website that represented her brand that would resonate with her audience. I helped set up the local delivery through Shopify and then I helped her develop an Instagram advertising strategy.

What is the most significant (to you) project you have worked on?

I'm currently working on a project that's called AskYourGirls. My client wanted to create a platform where women could share their stories and passion projects. I built out a site where women can create profiles, promote their products and services, and share their stories through blogs and videos. I helped her with the website, branding, and Instagram and I'm really excited to see the community that it creates.

What does the perfect job look like to you?

I love working with somebody who is really passionate about their project and is looking for someone to work on the pieces they don't necessarily understand. Ideally, it would be a collaboration and a team effort throughout the project.

What kinds of projects are you open to?

I enjoy building out Shopify stores, designing websites, and social media management.

Contact me

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