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Show Me The Copy

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locationHillside, NJ

Chava Shapiro

Copywriter & brand voice strategist for B2Bs and NPOs
Show Me The Copy

About me

I’ve been a professional writer for over 10 years and started my own copywriting business in 2018. I’ve worked with clients that range from multi-million dollar businesses to scrappy start-ups to international non-profits—helping them clarify their message and connect to their audience with words that fit their phenomenal work.

I’m also a classical singer, as well as a wife and mother of four little boys/monkeys jumping on the bed (literally, right now as I write this—send help!).

If you’re ready to invest in powerful, persuasive, profit-boosting copy (and you looove alliteration as much as I do), reach out; I'd love to learn about your business.

My roles and specialties

Sales Copywriter

Websites, B2B Copywriting, Nonprofit Copywriting

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My portfolio

Visit these portfolio pieces to see more of my work.

Have you always been independent? What has your career trajectory been?

I began my writing career as a curriculum designer, developing and writing adult Jewish education courses taught in over 300 countries around the world. Little did I know, I was actually getting a hands-on education in persuasive sales copy—except instead of selling goods or services, I was selling ideas: new ways of looking at the world and at oneself in a way that can actually drive people to alter their emotions, habits, and behaviors. (Which, as it turns out, was much more difficult than selling goods and services.)

I then pivoted to the marketing world, working for a Brooklyn-based marketing agency by day while generating a steady stream of freelance copywriting clients by night. Eventually, I took the (oh-so-scary) step of leaving my job to run my own copywriting business full-time, and I’ve never looked back.

How do you keep the creative fires burning?

I've always been inspired by the power of words to open people's hearts and minds (and wallets!). I believe that to win the war against clutter and confusion—that insidious enemy that prevents people from understanding who you are, what you do, and how you can make their lives better—your words need a solid strategy behind them, executed with powerful precision + emotional intuition (and yes, creativity too).

So while it may seem counterintuitive, much of what keeps my creative fires burning has to do with hard data: a combination of rigorous voice-of-customer research and sales psychology principles. I start every project on a quest to discover WHO your customers are, HOW they think, and WHAT motivates them. I then turn my findings into copy that converts browsers into buyers, believers, and ambassadors of your brand.

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