Show Me The Copy

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Chava Shapiro

Copywriter & brand voice strategist for B2Bs and NPOs
Show Me The Copy

About me

Hi! I'm Chava. As a brand messaging strategist and conversion copywriter, I've spent the past 12 years working with a wide range of clients—from multi-million dollar B2Bs to growing SaaS start-ups to international non-profits—helping them clarify their message, connect to their audience, and convert leads into sales (and donations) with words that fit their phenomenal work.

(I’m also a classical soprano, shameless coffee addict, and mother of four boys, a.k.a. monkeys jumping on the bed. Literally. Right now as I write this. Send help.)

If you're ready to stop throwing spaghetti at the wall and start investing in powerful, profit-boosting messaging for your business or nonprofit, reach out! I'd love to connect and learn more about your organization.



📱(WhatsApp) 908-963-9467

Pssssst. Don't need web copy? I also offer:

✓ Pitch decks

✓ Email campaigns

✓ Case studies

✓ Lead magnets

✓ Fundraising presentations

✓ Cases for support

My roles and specialties

Sales Copywriter

Websites, B2B Copywriting, Nonprofit Copywriting

Let’s connect

My portfolio

Visit these portfolio pieces to see more of my work.

Have you always been independent? What has your career trajectory been?

I began my writing career as a curriculum designer, developing and writing adult Jewish education courses taught in over 300 cities around the world. Little did I know, I was actually getting a hands-on education in persuasive sales copy—except instead of selling goods or services, I was selling ideas: new ways of looking at the world and at oneself in a way that can actually drive people to alter their emotions, habits, and behaviors. (Which, as it turns out, was much more difficult than selling goods and services.)

I then pivoted to the marketing world, working for a Brooklyn-based marketing agency by day while generating a steady stream of freelance copywriting clients by night. Eventually, I took the (oh-so-scary) step of leaving my job to run my own copywriting business full-time, and I’ve never looked back.

How do you keep the creative fires burning?

I've always been inspired by the power of words to open people's hearts and minds (and wallets!). I believe that to win the war against clutter and confusion—that insidious enemy that prevents people from understanding who you are, what you do, and how you can make their lives better—your words need a solid strategy behind them, executed with powerful precision + emotional intuition (and yes, creativity too).

So while it may seem counterintuitive, much of what keeps my creative fires burning has to do with hard data: a combination of rigorous voice-of-customer research and sales psychology principles. I start every project on a quest to discover WHO your customers are, HOW they think, and WHAT motivates them. I then turn my findings into copy that converts browsers into buyers, believers, and ambassadors of your brand.

Do you have any testimonials you can share?

Glad you asked ;) Here are a few recent testimonials I've received:

“When we hired Chava, we thought we were getting a new website and fresh marketing material. What we got was so much more. We aren't just better at telling our story. We're better at understanding what our story is—and what makes us US." —Avraham Schick, CEO, Revcore

"I always say, the best gift that a person can give a founder is to really OWN the thing they’re doing. Chava took the time to fully understand where we were as a company, our challenges, and our product’s vision. She then managed the entire project from start to finish, masterfully crafting messaging and a tone of voice that will stand the test of time for our brand.” —Ashley Porciuncula, Co-Founder, Orbital

"Chava—we’ve shared the fundraising materials with our leadership team and everyone is SO impressed. Thank you for making us look good! —Jamie Geller, Chief Media & Marketing Officer, Aish Global

"I’ve genuinely laughed at the magnificence of her copy. Not because I thought her work was funny, but because I was so gobsmacked that her writing could truly capture our company, and our work with our clients so meticulously." —Jonah Halper, President, ALTRUICITY

You can see more testimonials on my website:

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