Jacki Kearslake

I enjoy working with my former colleagues to help them develop a strategy that raises their practice's profile in their community. While this is primarily through online means, I love reminding dentists that theirs is a people business and, as such, they need to also have the courage to meet the locals where they are: in their community!

Having been a dentist myself, and a practice owner, I know how hard it is to run a practice and keep up-to-date with things outside my profession. My role when I work with a practice is to first develop a marketing strategy that suits the dentist and their team: their interest, their budget, their skillsets, and the amount of time they have available. Some practices want to be very hands-on with their marketing, while others prefer to delegate. Together we customise an approach that is sustainable, affordable, and effective.

Because I was a dentist, and am still a member of the Australian Dental Association, I understand and uphold the ethics and regulations that guide our professional practices. You won't hear me recommending any types of marketing that aren't compliant with the national law.

I believe in the power of educative marketing and love distilling the complexities of dental health concepts into a form that's very easy to understand.

But most of all, I love retaining an active connection with the profession that has given me so much joy. Dentistry is hard work, but all the dentists and practice managers that I work alongside are some of the most joyful, positive, and generous people I've had the privilege to meet.