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Powerful Digital Solutions
linkpowerfuldigitalsolutions.com

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locationSan Antonio

Andrew Martinez

WordPress Website Consultant and Digital Content Strategist
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Powerful Digital Solutions
linkpowerfuldigitalsolutions.com

About me

I am a WordPress website consultant to service-based solopreneurs and other independent entrepreneurs.

My roles and specialties

Wordpress Developer

Chiropractors, Bloggers, Entrepreneurs

Content Marketer

SEO, Social Media, Copywriting

Let’s connect

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What is your primary focus as an independent professional?

I take time to get to know a client’s goals and overall vision and help them create their online presence. In addition to WordPress website design and development, I work on other aspects of their digital content, such as copywriting, SEO, and social media strategy. 

A business’ website is so much more than a link you put on your business card or social media profile; it’s tantamount to a 24/7 sales and marketing rep that works to bring in more leads and ultimately more revenue. My focus is helping my clients take advantage of that.

What makes you uniquely special?

Unlike other freelance web developers that focus on highlighting their HTML or CSS expertise and building a static website, I concentrate on helping my clients achieve their goals and vision. We collaborate to formulate a long-term strategy that grows with their business.

How do you keep the creative fires burning?

I do a lot of journal writing, which I always find keeps the creative fires burning. I love spending time in nature, even if it’s just going for a country drive. I find in those moments, I often get a burst of inspiration, so I keep a notepad in my car.

Why do you love doing what you do?

I love working for myself and being able to set my work-life balance.

Have you always been independent? What has your career trajectory been?

My introduction into this career was through affiliate marketing. I was working as a  non-commissioned security guard at a federal office building at the time. I was looking to branch out when I saw an online course that, among other things, taught me how to build a WordPress site, create a blog with strategically inserted affiliate links. 

I loved it and started to do more courses and teach myself about different web design and online marketing aspects, picking up HTML, CSS, JavaScript, and jQuery. Bit by bit, I started to take on a few private clients, making websites for them until I was ready to do it full-time.

How do you continue to grow your professional skills?

I have continued to do courses and learn throughout my career. I take my ongoing learning growth and development very seriously. The world of WordPress and web design is continually evolving, so it’s vital to stay on top of that.

How have you benefited from mentors in your career?

As I’ve gained more experience as a freelancer, I’ve realized the importance of mentors, and over the last year, getting advice from other experts has been a priority of mine. One of the main things I’ve learned has been from Ray DelVecchio; he made me realize that I need to serve a specific niche to take things to the next level. Since then, I have focused on projects for Texas-based chiropractors.

Who are some of the clients you have worked with?

While chiropractors are my niche, I have worked with a broad range of clients such as makeup artists, business coaches, and bloggers.

What is the most significant (to you) project you have worked on?

I recently worked on a website remodel for a meditation coach in the Arizona area. Her website was very unclear and cluttered. The previous designers weren’t very online marketing-minded and she had seen a real drop in new activity and leads. It needed a complete makeover. It ended up being a much more complex process than initially anticipated involving creating a specific staging platform. It was a great challenge and had a significant impact on her business.

What does the perfect job look like to you?

I generally prefer working on a new website build where I’m not working from someone else’s foundation or trying to correct previous mistakes. I love to be able to develop a relationship with the client to fully understand their vision. Of course, the perfect client is one that respects my time and expertise so that we can build a regular dialogue about the project.

What kinds of projects are you open to?

WordPress website design and development or redesign projects with a focus on improving a business’ overall online presence.

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