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locationLos Angeles, CA

HANA LUZ

Pulling the substance out of your ideas.

About me

Our goal is simple, to pull the substance out of your wonderful ideas through strategy and conversation. At substanC, we’ve found that the strength of any great idea is found in the question “Why?” If you’re clear about the original purpose of your idea, then the shaping of its brand will flow like water. From conception to birth, every brand has it’s own journey and the best brands are those that tell their story with clarity, simplicity and authenticity. In whatever stage you may be, we would love to help you discover, comprehend and simplify the core of your brand’s values and personality, leaving you confident and proud to present it to the world.

My roles and specialties

Brand Designer

Brand Direction, Brand Refinement, Brand Identity

Branding Consultant

Brand Discovery, Brand Purpose, Brand Strategy

Web Designer

Web Layout, User Experience, Brand Consistency

Let’s connect

Why do you love doing what you do?

There's nothing like taking the time to listen to someone paint the vision of an idea help them pull the substance out of it, then bring it to life. There's nothing like that moment of awe and surprise when a client sees their idea become tangible. There's nothing like watching something that you've helped create grow and benefit the person you created it for. It is Gold!

Have you always been independent? What has your career trajectory been?

Being a brand designer is by far one of the last things I expected to be doing. I started helping family and friends in 2010 and since then, I've grown to understand the importance and benefit of this gift. I am now at the place where I understand what has been given to me and am so excited to share it with the world.

What is the most significant (to you) project you have worked on?

This is definitely Revelation Church. It makes me glad knowing that I've helped build a site that people depend on daily for information, events, live streams and many other resources all centered around a community of faith.

How do you continue to grow your professional skills?

Almost everyday, I'm observing, studying and taking note of great design. How images, colors, and logos make me feel and the ideas they impress upon me. I've built a rolodex of brands that inspire me and assist me in designing a great brand.

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