Product
University
Why Indy
Free Resources
NetworkPricing

How to Create Urgency in Sales: Crafting Compelling Business Proposals That Demand Action

Jan 21, 2023
(updated: Jan 18, 2023)
Max 5 min read

Sales is all about urgency. You need to be able to get your customers to take action quickly and decisively, or you risk losing their interest in what you’re offering. But how do you create urgency in sales during the proposal process?

Fortunately, there are a few simple strategies—from using deadlines and limited-time offers to creating artificial scarcity and even leveraging social proof. These techniques will help ensure that your prospects don’t hesitate for too long before making a purchase decision. Read on for our top tips on how to increase urgency during the sales process.

Understand the benefits of creating a sense of urgency in your sales pitch

Creating a sense of urgency in the sales process is essential to making sure that your customers take action quickly and decisively. 

It's important to understand why this is so beneficial, as well as what strategies you can use to increase urgency during the pitch process. 

In this section, we'll explore some of the top benefits of creating an atmosphere of urgency while showing off your unique value proposition.

create an urgency in your sales

Benefits of creating a sense of urgency:

  • Encourages customers to take action quickly. Creating a sense of urgency encourages customers to act quickly and not wait until later. This can help drive more sales and ensure customers don’t procrastinate when they have the chance to purchase something.
  • Increases engagement with your product or service. When a customer feels like they must take action right away, it increases their level of engagement.
  • Helps create a competitive advantage for your business. Creating a sense of urgency can help your business stand out from the competition. Customers who feel like they need to act quickly may be more likely to choose your product or service over others, which can help fill your sales pipeline.
  • Increases the perceived value of your products and services. By creating a sense of urgency, you can make your products and services appear more valuable. This is because customers are more likely to be drawn to something they feel like they need to act on quickly or risk losing out. 

Ultimately, creating a sense of urgency is an important tool for any business looking to maximize its potential and smash its sales goals.

Want to win more clients?

Win more clients with Indy’s Proposals tool. Easy-to-use proposal templates help you make the right pitch every time so you turn leads into customers.

Join Indy for free

Identify your buyer’s pain points and urgency drivers

Empathizing with your buyer helps create urgency because it provides an understanding of their problems and the solution they are looking for.

In order to create urgency, you need to identify your buyer’s pain points and convey how your product or service can solve those issues quickly. 

When buyers realize that they don’t need to experience that pain anymore, this relief can overcome inaction.

Here are some tips for how to identify these pain points:

  • Research your buyer personas: Knowing who your customer is and what their needs are is essential for understanding where their pain points lie. Use surveys, interviews, and observation to gain a better understanding of your buyers’ backgrounds, interests, and challenges.
  • Speak directly to your customers: Ask them directly what their biggest challenges are and what would make their lives easier. Use this information to create products and services that directly respond to the needs of your customers.
  • Analyze your market: Look at trends, sales data, and customer feedback to identify common problems or areas where they’re struggling. This can help you identify opportunities where you can create a solution and add value.
  • Monitor social media: Follow relevant conversations on social media and take note of what customers are saying about the competition and their experiences with their own products or services. Platforms such as Twitter, Reddit, and even niche forums can be great sources for understanding buyer needs and frustrations.
  • Analyze your competitors: Keep an eye on your competitors and analyze what they’re offering. Compare your own products and services to see where you can improve or offer something that customers are not getting from the competition. This will help you create a sense of urgency around why yours is the better choice.

Creating a sense of urgency is an important tool for any business looking to maximize its potential. By understanding your buyer’s pain points and empathizing with them, you can create solutions that directly address their needs quickly and effectively.

Create a sense of urgency to maximize potential of your freelance business

Set time limits

Give customers a deadline to respond to your offer or they will miss out on the opportunity. This helps motivate them to take action quickly.  

You can use time-based discounts, limited-time offers, or even flash sales to create a sense of urgency. For example, you could offer a 10% discount off your products for the next 24 hours or give free shipping on orders over $50 within the next two days.  

Time limits can be an effective way to get customers to act quickly and make a purchase before it’s too late.

Here are some time limits you could try:

  1. Offer a limited-time discount: By offering a discount that is only available for a short period of time, you can create a sense of urgency and encourage potential customers to make a decision more quickly.
  2. Set a deadline for the project: If you are pitching a project, you can create a sense of urgency by setting a deadline for the completion of the project. This can help motivate potential customers to make a decision more quickly.
  3. Limit the availability of your services: If you are a freelancer who has a limited number of hours available for work, you can create a sense of urgency by letting potential customers know that your availability is limited.
  4. Highlight the benefits of taking action now: During your sales pitch, focus on the benefits that the potential customer will receive if they take action now rather than waiting. This can help create a sense of urgency and encourage them to make a decision more quickly.
  5. Create a sense of exclusivity: You can create a sense of urgency by making your services or products seem exclusive or hard to come by. For example, you could offer a VIP package that is only available to a limited number of customers, or you could create a waiting list for your services. This can create a sense of urgency and encourage potential customers to take action more quickly in order to secure their spot.

Craft an engaging story around your product or service

Crafting a business story is an effective way to create urgency in the sales process and motivate potential customers to take action. 

Storytelling helps capture the customer's attention, engages their emotions, and builds a connection with them. 

It creates an emotional connection between the customer and the product or service, making them more likely to act quickly before it's too late.

Here are 4 things you can do to turn your bland presentation into a more compelling business story:

  1. Understand your target audience: Get to know the people you are trying to reach with your story and customize it based on their needs and interests.
  2. Make use of metaphors or analogies: Metaphors can help simplify complex ideas, making them easier to understand and more memorable for your audience.
  3. Use visuals: Visuals such as pictures or videos can be a powerful tool in telling a business story as they add an emotional element that words alone cannot provide.
  4. Focus on customer benefits: Your story should focus on how customers will benefit from using your product or service rather than just describing its features and capabilities.
Creating an urgency is a great tool to maximize your freelance business potential

Creating urgency by using time-based language in your pitch

Time-based language is a type of language that is used to create a sense of urgency in sales and marketing. 

It is based on the idea that if people feel like they don't have much time left, they will be more likely to take action quickly. This type of language often includes words such as “immediately,” “now,” “quickly,” and other words that suggest a sense of urgency.

Here are 10 "time power words" and examples you could try in your proposals:

  1. Immediately - "Order now and get your product delivered immediately!"
  2. Now - "Take advantage of this offer now to save money!"
  3. Quickly - "Sign up quickly before the offer ends."
  4. Rush - "Rush to place your order before it's too late."
  5. Don't delay - "Don't delay, take advantage of our special promotion today!"
  6. Limited-time offer -"This is a limited-time offer, so don't miss out!"
  7. Time-sensitive -"This time-sensitive opportunity won't last long, so act fast!" 
  8. Expires soon – “Hurry! This promotional rate expires soon!”
  9. Last chance – “You only have one more day left in this sale! Take advantage while you can!”     
  10. Fast action bonus – “Act fast and receive an exclusive bonus!”

Some of these are probably too much. They generate the wrong kind of sales pressure. But take the ones that resonate with you and create your own appealing language around them.

Leverage social proof and testimonials to increase urgency

Social proof and testimonials are powerful tools for creating implied urgency in the sales process. 

By showing potential customers that others have already taken advantage of your offer, you can motivate them to act quickly before it’s too late. 

A strong success story can also help build trust with prospects and increase their confidence in your product or service. 

Leveraging social proof and testimonials in your sales pitches is an effective way to create a sense of urgency while building relationships with customers at the same time.

  1. Feature customer stories: Sharing customer stories can be a great way to leverage social proof. It helps potential customers to see how other people have been able to benefit from your product or service and encourages them to take action quickly. You could feature customer stories on your website, in blog posts and newsletters, or even in your sales presentations.
  2. Display reviews and ratings: Reviews are one of the best ways to show potential customers that people have had success with your product or service. You can feature customer reviews on your website, in blog posts, or even in emails.
  3. Showcase case studies: Case studies provide a more detailed look into how customers have been able to use your product or service to achieve success. You can feature case studies on your website, in blog posts and newsletters, or you can use them as part of a sales presentation.

Social proof and testimonials are powerful tools for creating a sense of urgency in the sales process. 

By leveraging customer stories, reviews, ratings, and case studies to showcase how other customers have been able to benefit from your product or service, you can motivate potential buyers to take action quickly before it’s too late.

Establish clear deadlines for purchases 

Establishing clear deadlines for purchases is an effective way to create a sense of urgency and motivate customers to take action. 

By setting deadlines, you can give your potential customers a finite amount of time to make their decision, which will encourage them to act quickly before it’s too late. This technique helps create a sense of scarcity, as people are more likely to purchase something when they feel like they have limited time left. 

Additionally, establishing clear deadlines can help you manage customer expectations and ensure that everyone involved understands what the timeline looks like.

  1. Offer limited-time discounts: One of the most effective ways a freelancer can create purchase deadlines for their customers is to offer limited-time discounts. By offering discounts for a specific amount of time, you can motivate customers to take action quickly before the deal expires. This strategy helps create a sense of scarcity and encourages potential buyers to act now rather than waiting until later. 
  2. Create limited-edition products: Offering limited-edition products is another great way to create purchase deadlines for your customers. By making a specific product available for a limited time only, you can motivate customers to take action before the opportunity expires. This strategy can be used to boost sales of a particular product and create a sense of urgency among potential buyers.
  3. Talk about scheduling conflicts: Telling your customers your calendar will be full soon can also be a great way to create purchase deadlines. By informing them that you won’t have availability for much longer, you can motivate them to act quickly before it’s too late.

Make it easy for prospects to complete the sales process

Creating a sense of urgency is an important part of the sales process, as it can motivate customers to take action quickly before they miss out on a deal.

But in order for this strategy to be effective, you need to make sure that your prospects have all the information they need so that it’s easy for them to make their purchase. 

By making it easy for prospects to buy now, you can encourage them to act quickly instead of waiting until later. 

Here are some tips on how you can do just that:

  1. Clearly explain the benefits of using your product or service and explain why it’s worth investing in. Showcase customer reviews and case studies that demonstrate how other customers have been able to achieve success.
  2. Simplify the purchase process by making it easy and quick to complete. Provide customers with all the information they need, such as pricing and payment options, so that they can make a decision quickly.
  3. Offer a money-back guarantee so that prospective buyers don’t have to worry about their investment if things don’t work out. This will help to reduce any reservations they may have about taking the plunge and buying your product or service.
  4. Give customers options when it comes to payments, such as installments or subscription plans that allow them to pay over time.
  5. Follow up with prospects after they’ve expressed an interest in your product or service so that they can take action quickly. This will help remind them of the offer and why investing in it is a good idea.
  6. Make sure your website is secure to build trust with customers and encourage them to purchase now rather than later.
  7. Be responsive when prospects reach out, so that you can answer their questions quickly and help them make their decision.

By taking these steps, you'll be eliminating or reducing the friction customers might experience, which can help motivate them to make a purchase quickly.

How Indy can help you with your proposals

Indy is an all-in-one digital toolkit that helps freelancers make things simple. With Indy, you can quickly create well-designed and compelling proposals that are professional and easy to understand. This will help you stand out in the competitive freelancing market and make it easier for customers to take action.

Indy's Proposals tool

Indy also helps streamline the proposal process with tools like automated reminders and follow-ups. You'll be able to easily see which proposals have been accepted and turn those into contracts to get the job started.

Indy's Contracts tool

Conclusion

Creating a sense of urgency is an essential part of motivating customers to take action and make purchases. By leveraging the power of neuroscience sales tips, setting purchase deadlines, explaining benefits clearly, simplifying the process, and offering money-back guarantees, you can encourage your prospects to buy now instead of later. 

Additionally, using tools like Indy can help streamline the proposal process so that it's easier for customers to understand what they're purchasing and act quickly. With these strategies in place, you'll be able to increase conversions while reducing customer reservations about investing in your product or service.

Get started today!

Get the tools to manage your entire freelance business, free online courses to accelerate your growth, and join a community of freelancers just like you.
Mail icon