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Web Design Scope of Work Template

May 11, 2023
(updated: May 10, 2023)
Max 5 min read

When working on a project for a client, it is all too easy for there to be misunderstandings. This can be due to incomplete communication or assumptions. Both of these can throw the whole web design project off track. For this reason, as a freelancer, you should never underestimate the significance of a written scope of work document.

A website web design scope of work document defines in detail what should be done on a project. It includes project-related issues, detailed project summary, work details, schedules, terms, and expected outcomes. It's like a map that can guide you through the completion of any project you could be working on. However, creating a comprehensive scope of work document can be challenging. We understand this at Indy. To make it easy for you, we have this article to work you through it and a free template at the end that you can use.

A Note About Web Design and Web Development

There are many parallels between the web design work and the web development process. These two jobs often overlap when building web pages. But they are also different. Web development is concerned primarily with how a website functions whereas web design is more about how the website looks and feels for its users.

This page is all about a scope of work template for website design. If you're looking for a web development scope of work, then check out our other helpful article and template.

What is a Scope of Work Document?

When referring to a particular job or project, "scope of work" is a term that denotes the distinct duties and activities that are included in that endeavor. It delimits the scope of the work that must be done as well as the work that is excluded from the scope of the project. The deliverables, timetable, and budget, as well as the resources that are needed to finish the project or job, are all outlined in the scope of work.

Before any work can begin, there needs to be a consensus among all parties involved over the scope of the task, which is often outlined in some sort of contract or project plan. For the sake of the approval process and preventing misunderstandings, delays, or disagreements as the project progresses, it is essential to define the scope of work in a manner that is both specific and exhaustive.

The scope of the task may change depending on the nature and complexity of the project; nonetheless, it must always be SMART, which stands for specific, measurable, achievable, relevant, and time-bound. It should also be evaluated and updated on a regular basis to ensure that the project continues to move in the right direction and is in line with project objectives and the expectations of the stakeholders. However, updating the plan should be done carefully so scope creep doesn't jeopardize the entire project.

Simply out, the project scope of work document is an agreement regarding the work that will be carried out on the project. Deliverables, a timeline, key expectations, milestones, and reports are all components of a project's scope of work in project management. Let's delve deeper into these components below.

Elements of a Scope of Work Document for Web Design

Let's have a look at what the scope of work document for a website project's structure should be like.

It is essential to draft a clear web design Scope of Work (SOW) document before beginning the design of a website to guarantee that the website project requirements will be finished effectively, within the allotted budget, and on schedule. To accomplish this goal, several distinct components ought to be included in the SOW document for website design. The following constitutes these constituent parts:


In the introduction, you should provide a brief and concise overview of the project as well as its goals. It is important to add any pertinent background information that may be required for the vendor to have to comprehend the project. When it comes to website design, this may include the reason for the website, the people it is aimed at, and any branding or design rules that have to be adhered to.

Scope of the Project

This section should explain the particular responsibilities and deliverables that are necessary for the project. This might include the required number of pages, features, and functionality for the website when it comes to website design. In addition to that, it ought to incorporate any prerequisites for a responsive website design, search engine optimization (SEO), and website speed. The detailed project summary shows the overview and what to expect during the process.

Detailed Timeline

Provide a detailed timeline for the project in this area. The timeline should include important milestones and due dates. In the context of website design, this could refer to the amount of time allotted for designing and constructing the website, as well as for testing and debugging, and for launching the website.


This part should include an overview of the project's budget, including any special cost requirements or constraints that may apply to a specific project. This could include the cost of registering a domain name, paying for website hosting, and purchasing any essential software or plugins when it comes to website design. The project manager should oversee all these details and allocate tasks to whoever is most useful for the specific job.

Tasks and Obligations

This section needs to lay out the project tasks and obligations that each participant in the project is responsible for. This applies to both the client and the vendor, as well as any third-party contractors. When it comes to the creation of websites, this can mean that the client is responsible for providing the content and images, while the vendor is in charge of the web design and implementation in the content management system.

Project Management

This section should outline the strategy to project management, including communication routes, reporting standards, and project governance. This can entail utilizing project management tools to monitor the progression of website design work, maintaining consistent communication with the customer, using project boundaries, and establishing a distinct line of command for decision-making.

Assumptions and Risks

This part has to identify any assumptions that have been made during the planning phase of the project, as well as any potential risks that could affect the project. In the context of website design, this may assume that the client will provide all the essential content and photos, whereas the potential risk would be a delay in receiving the necessary permissions from the customer.

Project deliverables

This section has to include a detailed description and comprehensive explanation of the particular deliverables that will be provided at each milestone. This could involve wireframes, mockups, and the actual launch of the website in the case of website design.

Acceptance Criteria

Project success should define the specific criteria that must be met for each delivery to be considered complete and accepted by the client. In the context of website design, this can mean that the website fulfills particular design and functionality requirements, that it is responsive across all devices, and that it successfully passes all of the necessary testing and debugging.

Both the client and the freelancer will be able to have a clear knowledge of the project requirements and what is expected of them if these particular features are included in the SOW document for the design of the website. This can help to ensure that there are few misconceptions and that the project will be successful overall.

How Indy Can Help Manage Your Scope of Work

At Indy, we're all about making freelancing a breeze. We know that juggling multiple web design projects, web developers, and deadlines can be overwhelming. But with our platform, you'll have everything you need to stay on top of your whole project.

  • Our Calendar app is your ultimate scheduling tool. With easy meeting scheduling, time tracking, and deadline management, you'll never miss a beat. Plus, it syncs seamlessly with your Google Calendar, keeping you organized on-the-go.
  • And when it comes to managing your tasks, our Tasks app has got you covered. Filter, search, and pin your tasks on visual boards and lists, all while syncing with your calendar to keep you on track.
  • Don't forget about our professional project proposal templates! In just minutes, you can create stunning proposals that are sure to impress your clients.

With Indy, you can manage your entire project all in one place. So why wait? Sign up today and see for yourself just how simple and streamlined freelancing can be.


In conclusion, a scope of work document is an important instrument that must be utilized in order to guarantee a successful web development agreement when you are working on a website design project. The document ensures that all parties engaged in the project are on the same page and have a clear idea of what is expected of them by stating the requirements of the project as well as the timetable, budget, and roles and duties associated with it. You can ensure that your project will be finished on time and within budget if you use a Scope of Work document for the design of your website. This will also ensure that the project objectives will be met.

If you’re looking at a scope of work doc, then you probably have some projects ready to go. Why not try Indy today and start making your freelancing life simpler with one toolkit to do all your admin work?

Scope of Work Template for Website Design

Project Name: Adrenaline Tours Website Redesign

Vendor: Angela Lansbury (Freelancer)

Client: Adrenaline Tours (


The purpose of this project is to redesign and enhance the existing Adrenaline Tours website to improve user experience, visual appeal, and functionality. The new website will cater to adventure seekers, promoting and booking various adrenaline-pumping activities.

Scope of the Project

The project will include:

  • Redesigning the website with a modern, responsive layout
  • Developing 7 main pages (Home, About, Activities, Blog, FAQ, Contact, Booking)
  • Integrating social media, blog, and booking functionality
  • Implementing on-page SEO best practices and optimizing website speed

Detailed Timeline

  • Week 1: Initial meetings and concept work
  • Week 2: Wireframes preparation
  • Week 3-4: Design mockups and client approval round
  • Week 4-6: Website development support


The estimated budget for this project is $6,000, including drafts, file storage, and editing. The project manager will oversee these details and allocate tasks.

Tasks and Obligations

  • Client: Provide content, images, and necessary information about existing assets that need to be carried over
  • Vendor: Design and implement the new website, including all features and functionalities

Project Management

  • Utilize project management tools for progress tracking and communication
  • Maintain regular meetings and communication between client and vendor
  • Establish a clear line of command for decision-making

Assumptions and Risks

  • Assumption: Client will provide all required content and images on time
  • Risks: Overrun due to slow communication between client, vendor, and web development team

Project Deliverables

  • Wireframes and design concept for client approval
  • Design mockups for each main page
  • Liaise with dev team to deliver fully developed and functional website, including all specified features
  • Documentation for assets requirements and content authoring in CMS and content updates

Acceptance Criteria

  • Website design meets client's visual and functional requirements
  • Website design complies with ADA Web Accessibility Standards
  • Changes to the design are made during the implementation, if the development process requires adjustments in the design
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