indy logo

Win more jobs with professional business Proposal Templates from Indy.

Create a beautiful proposal template, customize it in minutes, and impress your potential clients with a professional proposal. Sign up for an Indy account to access all our proposal templates. Enter your email below to join Indy for free.

Mail icon
proposal templates
Check out our guide to discover how to use business proposals to win more jobs and grow your freelance business.
If you’re in a hurry, click here to jump straight to the proposal templates.

Proposal Template FAQs

What is a proposal template?

A proposal template is a document that helps you make sure you have the right elements included in the proposal you’re preparing. The proposal templates we provide contain common sections such as contact information, job details, and costs. Some areas are pre-filled to save time. You can easily add or modify information to complete the proposal.

How can I create a proposal template?

Create a blank proposal template by adding blocks of information to a document. You should generally include these sections:

  • Header with Logo, Company Name, and Branding
  • Contact Information
  • Introduction or Cover Letter
  • Description of Services
  • Timeline for Delivery
  • Costs
  • Signatures

Once you have these bits of content in place, you can always add additional content blocks if you wish to make your proposal truly stand out. A proposal is a powerful sales tool; being creative with it can make a big difference.

Instead of doing this manually, you can use our Proposal Templates to get started with a document that contains these sections, properly formatted and ready for customization.

Why do I need a proposal template?

Proposal templates save you time and money. They save you time because you don’t have to recreate your work every time you need a new proposal. They save you money because you do less admin and more paid work. Templates can also ensure you deliver professional proposals every time.

What format is the best for proposal templates?

There are many potential sections to include in your template, and you will need specific information about your industry. Here are the general sections every template needs:

  • Header with Logo, Company Name, and Branding
  • Contact Information
  • Introduction or Cover Letter
  • Description of Services
  • Timeline for Delivery
  • Costs
  • Signatures

Specific information about your work can be added in the description of services section or as an additional section. Many people also choose to add customer testimonials and a “Why Choose Us?” section.

How many proposal templates do you have?

We have ten proposal templates now and are building more all the time. Our goal is to make it as easy as possible for you to spend less time on admin and more time on paid work. So, if you want a proposal template for your industry and can’t find one, send us a message and we’ll deliver it to you.

How can I customize your proposal templates?

Simply select a template and get started. When you open the template, you will see content already added to the document. You can edit the content by clicking on the relevant section. There is a button to add your logo and branding to the document. Finally, if you want extra information, there are easy-to-use tools for adding other elements, such as:

  • Text and images
  • Timelines
  • Estimates with line items
  • Embedded code to connect to services like Facebook, LinkedIn, and Calendly

You can use all these tools to create a smart, professional proposal template.

Are your proposal templates free?

Yes, you can use our proposal templates free of charge. However, Indy is a complete platform for managing your admin workflow. So, you can start with a proposal template, add your customer information, use your template to generate a contract, receive e-signatures for your contracts, track your time spent on the project with Indy’s Time Tracker, and then create a professional invoice in seconds using our Invoices tool. With an Indy subscription, your business admin will be easier than ever.

What are the benefits of using Indy's proposal templates?

There are three key benefits:

  • You can create a beautiful template that is usable over and over again to maintain a professional image.
  • You will save time when you need to create a new proposal because most of the design work will already be finished.
  • You can link to other Indy tools to set up an easy workflow for all your business admin, making your freelancing life better.

Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.

  • Take the next step in your workflow with contract and invoice templates.
  • Connect your client information to projects, time tracking, invoicing, and messaging, all in one place, for a smoother project workflow.
  • Manage your schedule, to-do's, and get feedback and approval on your work.
  • Find support, build your team, and network with other freelancers by creating an Indy Profile.
Start for freeproposal templates

Browse 100+ proposals.

Select your category:

Freelance Proposal Templates

Impress your potential clients with a professional proposal templates

Business Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. Here are a few quick observations:

Your company wants to raise the average conversion rate on their sales pages to an average of 5%. I will audit each page, produce a plan of action, and then deliver excellent results. Every page will be updated within six weeks of launching the project. Following the initial update, weekly reports will be made each week for a period of six months to assess the effects of the changes.

As you continue through this proposal, you will see how my business services can help you meet your goals and your deadlines.

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Project Description

Based on your information, company needs to increase your revenue by 3% in the next 180 days. You want to achieve this by optimizing your website’s sales pages to boost your conversion rates to 5% on average for your 120 product sales pages.

Business Proposal Template
Create a Business Proposal to land new clients. Add your own branding, terms, and portfolio to our Business Proposal Template to complete your new doc in minutes.
Event Planner Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. Here are a few quick observations:

Your company wants to plan a charity fundraiser in the autumn of next year. I will create a plan for the preparation, advertising, and delivery of this event next year. Each detail of the event will be planned ahead of time. A master schedule will be delivered to you and adjusted as necessary as plans are confirmed.

As you continue through this proposal, you will see how my event planning services can help you meet your goals and your deadlines.

My work enables companies like yours to focus on building positive relationships with customers while I handle all the details of planning your major events.

Based on our earlier conversations, I understand you are planning a charity fundraiser in 18 months. Many of your donors are professionals, such as doctors, lawyers, and company directors. In keeping with their style, you want to have a cocktail party followed by a live concert at the Bluegrass Country Club and Amphitheater.



Event Planner Proposal Template
An Event Proposal is a brilliant way of clarifying the details of an event in order to sign a new client. Add schedules, equipment, payment terms, and limitations of liability to our Event Proposal Template to customize it for your use.
Marketing Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. Here are a few quick observations:

Your company wants to raise the average conversion rate on their sales pages to an average of 5%. I will audit each page, produce a plan of action, and then deliver excellent results. Every page will be updated within six weeks of launching the project. Following the initial update, weekly reports will be made each week for a period of six months to assess the effects of the changes.

As you continue through this proposal, you will see how my business services can help you meet your goals and your deadlines.

Here is the plan for how my business services will meet your goals. Let me break down the specific targets and how they will be met.

Each page will be reviewed with Conversion Rate Optimization (CRO) software. An audit and action plan for each page will be prepared for your review.

Each page will be improved based on the approved action plan.

Results will be monitored over a period of six weeks using Google Analytics and Data Studio.

Weekly reports will be sent to you to highlight progress and flag up any issues that should be addressed.

Marketing Proposal Template
Send a professional Marketing Proposal to land new contracts. Start with Indy’s Marketing Proposal Template and customize it with items such as your branding, campaign details, and payment terms, so it is ready to use.
Design Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Hello Grace,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you shape the Field Jams brand in the United States.

As I mentioned yesterday, I come from a culinary background so I have a good understanding of the food industry. Field Jams' product is already fantastic, it's my goal to use design to increase brand awareness and get more people to take their first bite.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

Best,

Arabella Parsons

Design Proposal Template
Send new leads a beautiful Design Proposal to close the deal. Customize our Design Proposal Template with your own terms, such as deliverables, deadlines, and licensing.
Social Media Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. Here are a few quick observations:

Your company wants to raise the engagement on their Facebook, LinkedIn, and YouTube channels. We will monitor each account, respond to comments, and schedule posts to occur according to your publishing plan. Weekly progress reports with data about comments, likes, shares, and mentions will be prepared and sent.

As you continue through this proposal, you will see how my social media services can help you meet your goals and your deadlines.

My work enables companies like yours to boost their social media presence by publishing new content regularly, engaging with their customers, and providing rapid responses to new comments and feedback.

Social Media Proposal Template
Win more jobs with a professional Social Media Proposal. Add your own terms, such as publishing schedule, engagement targets, and payment terms to our Social Media Proposal Template so it’s ready to send to your next lead.
Interior Design Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. Here are a few quick observations:

Your company wants to refresh the interior design for the hair studio and aesthetician academy. I will perform a few site visits for measurements and viewings. A full design plan will be drafted in 3D software for your to review and approve. Once the design has been approved, a full material and furniture purchase list will be generated.

The final stage is the delivery of a plan for implementing the design. I am pleased to implement the design or refer you to trusted contractors who can supply quotes.

As you continue through this proposal, you will see how my freelance services can help you meet your design goals and your deadlines.



Interior Design Proposal Template
Create a gorgeous Interior Design Proposal to land your next big client. Add your own details, such as branding, design process, and payment terms, to our Interior Design Proposal Template to get your admin sorted faster.
Landscape Design Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. Here are a few quick observations:

Your company wants to refresh the landscape designs around the public library and picnic areas. We will create a unique landscape design that preserves the existing trees and structures, but adds new walkways, shrubs, and flower beds. The existing irrigation system will be mapped and suggestions for improving the irrigation and adapting it to the new landscape will be included.

As you continue through this proposal, you will see how my landscape design services can help you meet your goals and your deadlines.



Landscape Design Proposal Template
Design a brilliant Landscape Proposal to grow your client base. Simplify your admin by customizing our Landscape Proposal Template with your own terms, such as project schedule, plant selection, and payment terms.
Photography Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. Here are a few quick observations:

Your company wants to hire a professional photographer for the company’s annual sales and celebration conference in November. I will visit the venue, create a shooting schedule, and personally oversee the team of three photographers who will be on hand to record the event.

After the event, I will select the best 600 photographs for you to choose from. Our standard contract allows clients to choose up to 120 of these photographs. Full copyright for these photographs will be transferred to the client.

As you continue through this proposal, you will see how my photography services can help you meet your goals and your deadlines.



Photography Proposal Template
Snap up new clients with a professional Photography Proposal. Add your own terms, such as editing procedures, deliverable file formats, and payment terms to our Photography Proposal Template and your admin will be done in minutes.
Freelance Work Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. Here are a few quick observations:

Your company wants to raise the average conversion rate on their sales pages to an average of 5%. I will audit each page, produce a plan of action, and then deliver excellent results. Every page will be updated within six weeks of launching the project. Following the initial update, weekly reports will be made each week for a period of six months to assess the effects of the changes.

As you continue through this proposal, you will see how my business services can help you meet your goals and your deadlines.

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Project Description

Based on your information, company needs to increase your revenue by 3% in the next 180 days. You want to achieve this by optimizing your website’s sales pages to boost your conversion rates to 5% on average for your 120 product sales pages.

Freelance Work Proposal Template
Win more clients with a solid Freelance Proposal. Get a head start with Indy’s Freelance Proposal Template and then add your own branding, job details, and payment terms.
Facebook Ads Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations:

Your company wants to launch Facebook Ads campaigns to raise brand awareness and sell their top five products during the holiday season. I will design ads for each of these goals and manage these ads during the six weeks from mid-November to the end of December. I will launch every ad by the 16th of November. Weekly ad updates will be created and sent to you.

As you continue through this proposal, you will see how my advertising services can help you meet your goals and your deadlines.\

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

My clients value my professionalism, commitment to deadlines, and the results I give them.

Facebook Ads Proposal Template
Create a Facebook Ads Proposal to land new clients. Add your own branding, terms, and portfolio to our Business Proposal Template to complete your new doc in minutes.
Landing Page Design Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. 

Yur company wants to design new landing pages for their product lines. I will will review the products, their features and benefits, and then produce wireframe drafts of the new landing pages. Each detail of the event will be planned ahead of time. As you continue through this proposal, you will see how my landing pages will help you sell more of your products.

My work enables companies like yours to maximize their profits by using effective landing pages to sell more products. I’ve been helping companies with their landing pages for seven years and employ the most effective sales strategies to get the best results.

Based on your information, your company wants to deploy 18 new landing pages before the Christmas season launches in November. Your current landing pages convert at 1.5% - 2% and you would like to see this rate increase by double. Your company offers super products at reasonable prices, so the conversion rates are probably being affected by the landing page design rather than the products on offer. I will review each product and create new landing pages for them.

Landing Page Design Proposal Template
Create a Facebook Ads Proposal to land new clients. Add your own branding, terms, and portfolio to our Business Proposal Template to complete your new doc in minutes.
WordPress Website Design Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations. Your company wants to launch a new website for their family counselling services. I will design each page in the theme chosen and launch the website with the hosting provided by you. The goal is to launch the website within two weeks of starting the project. This aggressive timeline relies on the client to be responsive to requests for feedback so any editing and adjustments can be done quickly.

WordPress is the largest CMS in use today. I’ve been helping clients launch successful WordPress sites for over ten years. My work includes small sites, like yours, and much larger ecommerce sites with several hundred pages. Every project receives the same care and attention to detail, regardless of size.

Based on your information, your company wants to launch a new website for their family counselling service. The website will be just a few pages that cover the details about the counselling services on offer. No online purchasing is needed, but a plugin will be used to facilitate an online booking system for new clients who want an initial session.

Social media links will be included on each page of the website and a blog template will be created for your company to use to create blog posts in the future.

As you continue through this proposal, you will see how my website design services can help you meet your goals and your deadlines.

WordPress Website Design Proposal Template
Create a Wordpress Design Proposal to land new clients. Add your own branding, terms, and portfolio to our Business Proposal Template to complete your new doc in minutes.

The Independent Worker

Explore our blog for more info on making waves.