Video Game Development Proposal Template

Whether you’re pitching a big-name studio or an independent game creator, our video game development proposal template has you covered. Take your proposals to the next level and start winning those clients today.
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Video Game Development Proposal Template
Video Game Development Proposal Template
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Amanda Green
582 Comfort Court
Fireside Studios
Nancy Smith
3415 Hoffman Avenue
Omni Source
Proposal block placeholder


Hello Nancy Smith,

Thanks for allowing me to present my proposal to you. It was great to speak with you, and I look forward to helping you develop the Omni Source brand in the United States.

As we discussed yesterday, I come from a gaming background, so I understand video game development. Omni Source's product is already fantastic, so my goal is to use the latest video game development technology to increase brand awareness and generate greater customer engagement.

My proposal details how I hope to achieve this and outlines my creative process. If you have any questions, please reach out, and we can set up a phone call.


Amanda Green

Why Amanda Green for business services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My work has enabled companies to boost conversion rates and maximize their profits. I’ve been assisting companies in optimizing their conversion rate for more than five years.

Here are some testimonials from previous clients:

  • Amanda Green was great to work with. They produced excellent and highly interactive video games hosted online, adjusted our website, and saw a 2.6% uplift in our rates within days. We’ll definitely use their services again. -Jill, CEO of eCommerce business
  • Amanda Green is a brilliant professional. They set up and developed our video games, delivered them on time, and amazed us with the results. Our conversion rates jumped by 3% in eight weeks. -Tim, Sales Director of eCommerce business

My clients value my professionalism, creativity, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the video game development services they need and how you can deliver them.

Based on the information given, Nancy Smith wants to increase revenue by 2.5% in the next three months. This will be achieved through engaged video game development being optimized on your website’s sales pages to boost your conversion rates to 5% for your sales pages. Nancy Smith offers great products at reasonable prices, so the low conversion rates are probably affected by a lack of interactive page content rather than the products on offer. Amanda Green will review the website and make any necessary changes to meet conversion rate targets.

Conversion rate optimization is one of the services {YOs clients have seen increases between 2% - 4% during our projects. 


Here is the plan for how my video game development services will meet your goals. Let me break down the specific targets and how they will be met.

  • The website will be reviewed using Conversion Rate Optimization (CRO) software. An audit and action plan, including video game development, will be prepared for your review.
  • The website will be enhanced based on the approved action plan.
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to Nancy Smith to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at

Deadline and deliverables

I am committed to meeting our agreed deadlines and delivering quality video game development work on schedule. Here are the milestones for this project:

  • Each page will be audited with an action plan within the first two weeks of starting the project. 
  • Audits and action plans will be delivered as PDF files and signed-off.
  • The approved action plans will all be completed within six weeks of launching the project. All work will be recorded within the CMS of Nancy Smith.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to {CLIENT EMAIL ADDRESS}.

My services have been recognized for organization, follow-through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Nancy Smith.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan have been approved.
  • The following 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

An electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in the suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this video game development project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with Nancy Smith.


Nancy Smith

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
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  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Video Game Development Proposal Template FAQ

What is a video game development proposal template?

A video game development proposal is a targeted sales document that explains how a company would handle a video game development project, states its value to the client, and asks the client for their business. A quote and a call to action are both included in a video game development proposal. A video game development proposal is a document that outlines the method of developing a game. 

The proposal explains the basic procedures, cost, schedule, terms, and conditions of a video game development. Another way of seeing the proposal is an entire package you present to the publisher, proposing that they grant you a large sum of money to build the game and then spend much more money marketing and promoting it after it is completed. The design document contains information about your game, and it is only one aspect of the game proposal.

Developing a video game is a massive project that involves the collaborative inputs of various developers. Developers release hundreds of video games each year. Executing such a daunting venture, a good and professional-looking proposal must be presented. Clients who want to buy into the developer's idea will want to ensure that their interests are considered a priority. 

Learning how to write a professional-looking game development proposal, as tricky as it may seem, is an essential first step for anyone who wants to gain the trust of their clients. Using a video game development proposal template is vital since it helps you be as realistic as possible early on. By eliminating resource waste, it will eventually win funding for the project. It allows you to keep control of the project, provides you a sense of direction, and ensures that the customer understands all of the project's terms and conditions before starting it. Throughout the process, everyone involved will be on the same page. The goals, objectives, beliefs, and strategies are all clearly stated and adhered to. There is a system that offers everyone a sense of direction, whether the team is working in one location or not.

A video game development proposal is a must-have, whether you're planning to handle the work yourself or for a customer. A video game development proposal template can assist you in maintaining control over the process, understanding your options, and ensuring that you get the best value for your money. More than merely closing business with clients is the goal of a video-game-production proposal template. It's all about building trust, establishing a good reputation, and earning your clients' recommendations.

All aspects of the project must be considered in the proposal. As previously stated, creating a video game is a challenging task. For the process to function smoothly, care must ensure that everything is correctly documented in the proposal. Budgeting must be precise, the team must be willing to put in their best effort on the project, and the clients' interests must be adequately represented. The proposal should be written in an easy-to-understand and understandable format. There will be no room for ambiguity; the project's terms and conditions should be specified clearly; this will provide potential clients a better picture of where their money is going.

How to write a video game development proposal template?

Whether you're writing a business strategy, a video game proposal, a game design document, or anything else with a clear and unique purpose, you must first evaluate the result - what is your goal? The goal you want to achieve with a document determines the document's format. If you're going to make a movie, you'll need a movie script. If you wish to explain a game proposal for a team that recently generated a blockbuster hit, you need to change the proposal's format to reflect that.

You'll need some basic information from your customer or investors to put up a proposal that will catch their interest. This statement makes it apparent that one of the first tasks in writing a video game development proposal is to conduct research. A thorough examination will aid you in putting together what is necessary. It will help you to clarify and cement your idea. The client will assume you're speaking directly to them because you've found their interests and adapted your proposal to match their demands.

If you are writing for a client, it should be noted that the client's needs should always take precedence over the consultant's in any proposal. A solid proposal should include your client's requirements as well as the solutions to these requirements. If you're presenting a massive project proposal, you might want to start with an overview before continuing to the detail pages. In a proposal for a business client, this is sometimes referred to as an executive summary. For a less formal but still detailed proposal, it's more usually referred to as a client summary. In this overview and subsequent detail pages, you should demonstrate your understanding of the client's requirements, goals, and desires, as well as any limits or limitations you are aware of.

While there will be a lot of exciting brainstorming and note-taking, if it is a concept you want to sell to investors, keep the proposal in mind and stay focused on generating a successful proposal. Continue to ask yourself, "Is this a truly unique idea?" "Can we pull this off?" "What would it take to pull this off?" "Will this idea sell?" How do you respond to these inquiries? This necessitates a mix of project management, marketing expertise, and other skills. The good news is that even the most basic of texts on these topics may help you answer these questions effectively.

Your proposal should look like it came from your company. Use terminology, typefaces, color schemes, and a design that is consistent with the name of your business or organization. Make it fun, but keep it understated; you want these small things to serve as subliminal reminders of where your proposal came from, not to divert your clients' attention away from what you're saying honestly.

What should be in a video game development proposal template?

The Basic Elements of a Game Proposal A game proposal, at its most basic level, comprises the following elements: your game concept, the implementation approach, and, most crucially, why the game is being built. To ensure that your idea moves in the right direction, you'll need a solid foundation, other essential elements to add in any proposal presentation include:

Visually Attractive Cover: the first thing your client will notice is an appealing cover rather than a game design document. As a developer, you realize the importance of making an excellent first impression; hence the goal is to open the proposal with an eye-catching image. To better suit your purposes, you may alter everything from the text to the logo and background image.

Introduction: you can convey all you have in mind to produce the best game concept to a client in the introduction. It should clearly define the project's objectives, goals, and execution plan. What are your project's objectives and scope of work?

Project Breakdown: what are the details of your project or assignment? Breaking down your task from the most basic to the most complicated responsibilities will give your client a clearer picture of what to anticipate next, and it will also assist you and your team knows what to expect next.

Schedule and deadline for the project: when will the project or work be completed, and how long will it take to implement? Will you require software or other supplies if this is a long-term project? Determine how frequently the information will be supplied.

Costing: it doesn't matter what business you're in; communicating your pricing is always a good idea. List your labor prices as well as any additional task charges you want the client to know about.

Next step: there should be a call to action, provide contact information that your potential client can reach you with or a link or web address to read more about your team or company.

Term and Conditions: if applicable, state your terms and conditions so that your client is clear from the start. There mustn't be any hidden messages. If your proposal is strong and your potential client earns your trust, you have a good chance of landing the job. Allow your client to understand the terms and conditions, including the limitations.

Contact Information: if the customer hires you for the project, they must contact you fast. In the document, you should also give the customer's contact information. It not only helps you figure out what project you're working on, but it also lets the customer know that the estimate you made was suited to their specific needs. This indicates your dedication to providing excellent client service and distinguishes you from other professionals who may not take the time.

No matter how much experience you have, writing a video-game development proposal template might be difficult. After all, you want to highlight your most significant qualifications so that your potential employer can see why you're the best candidate for the job.

Thankfully, because Indy is so focused on helping you run your freelance business, we’ve compiled a database of free-to-use proposal templates. If you can’t find a template that matches your needs exactly, you can download and edit the one that is the closest - and keep it as your own.

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