Photography Proposal Template

Introduction

Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your services.

Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations:

• {CLIENT NAME} wants to hire a professional photographer for the company’s annual sales and celebration conference in November.
• {YOUR NAME} will visit the venue, create a shooting schedule, and personally oversee the team of three photographers who will be on hand to record the event.
• After the event, I will select the best 600 photographs for you to choose from. Our standard contract allows clients to choose up to 120 of these photographs. Full copyright for these photographs will be transferred to the client.

As you continue through this proposal, you will see how my photography services can help you meet your goals and your deadlines.

Why {YOUR NAME} for photography services?

Every freelancer needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My work uses the best techniques for live event photography. I’ve made extensive investments in camera equipment, lighting, and props to create the perfect shots for your plans.

Here are some testimonials from previous clients:

• {YOUR NAME} was great to work with. He organized a superb plan for shooting our corporate event. The team of photographers was visible during the event, but not intrusive. The results were simply amazing! -Jill, CEO of ecommerce business
• {YOUR NAME} is a brilliant professional. The equipment, lighting, and techniques led to the best photographs of our racing team we’ve ever seen. -Tim, Manager of NASCAR team

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the services they need and how you can deliver them.

During the annual {CLIENT NAME} sales and celebration conference in November, the team of photographers will be on hand to take shots of all the major events, speakers, and booths. Candid photographs will be taken during the event. A specific shooting schedule will also be prepared to capture photographs of staff members and award winners.

My photographs are the highest quality available for corporate events. A full event plan will be prepared to maximize the photography opportunities during the conference.

Objectives

In this section, you can be even more specific about your services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how my photography services will meet your goals. Let me break down the specific targets and how they will be met.

• The key objective is to capture the feeling of celebration at the company’s annual event.
• Photographs of award winners, staff members, and the facilities are the next major priority.

Any adjustments to these objectives can be made by sending me a message via the Slack channel or by email at {YOUR EMAIL}.

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the milestones for this project:

• An event plan will be prepared for review not less than two weeks before the event.
• During the event, a team of three photographers will be present to photograph all the people, events, and background desired.
• Post-event publicity will be enabled by the release of up to 20 top photographs that have been collected and edited during the event.
• The set of photographs to choose for the final selection will be edited and delivered within two weeks of the end of the event.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your services.

To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

• 25% initial payment due upon signing the contract and before any work begins. 
• A further 25% of the total will be invoiced once the event plan has been approved.
• The next 25% of the total will be due prior to the start of the event.
• Payment of the remaining 25% will be due before the final photographs are released.
• If {CLIENT NAME} wants more photos beyond the 120 selected, each additional photograph can be purchased for the price of $15 each.

Electronic invoices will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for this project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with you.

Signed _____________________________________________________________

{CLIENT NAME}

Date: ______/______/____________