Photography Proposal Template

Tired of dull and lifeless proposals that don’t do your photography justice? Try our customizable photography proposal template. You can edit the text, images, colors, and logo to quickly create an eye-catching proposal that wows prospects and showcases your expertise.
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Photography Proposal Templat
Photography Proposal Templat
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Clifton Wright
426 Selah Way
Wright Bros Photography
Lamar Lehto
1124 Murry Street
Simple Solutions
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Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations:

  • Lamar Lehto wants to hire a professional photographer for the company’s annual sales and celebration conference in November.
  • Clifton Wright will visit the venue, create a shooting schedule, and personally oversee the team of three photographers who will be on hand to record the event.
  • After the event, I will select the best 600 photographs for you to choose from. Our standard contract allows clients to choose up to 120 of these photographs. Full copyright for these photographs will be transferred to the client.

As you continue through this proposal, you will see how my photography services can help you meet your goals and your deadlines.

Why Clifton Wright for photography services?

My work uses the best techniques for live event photography. I’ve made extensive investments in camera equipment, lighting, and props to create the perfect shots for your plans.

Businesses have hired me to shoot their product launches, employee functions, and staff directory photos. In every instance, the results have been of the highest quality and very well received.

Here are some testimonials from previous clients:

  • Clifton Wright was great to work with. He organized a superb plan for shooting our corporate event. The team of photographers was visible during the event, but not intrusive. The results were simply amazing! -Jill, CEO of ecommerce business
  • Clifton Wright is a brilliant professional. The equipment, lighting, and techniques led to the best photographs of our racing team we’ve ever seen. -Tim, Manager of NASCAR team

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

During the annual Lamar Lehto sales and celebration conference in November, the team of photographers will be on hand to take shots of all the major events, speakers, and booths. Candid photographs will be taken during the event. A specific shooting schedule will also be prepared to capture photographs of staff members and award winners.

My photographs are the highest quality available for corporate events. A full event plan will be prepared to maximize the photography opportunities during the conference.


Here is the plan for how my photography services will meet your goals. Let me break down the specific targets and how they will be met.

  • The key objective is to capture the feeling of celebration at the company’s annual event.
  • Photographs of award winners, staff members, and the facilities are the next major priority.

After the event, a selection of photos will be edited rapidly for use almost immediately. Then, a larger set of pictures will be retouched and delivered to you for business use.

Any adjustments to these objectives can be made by sending me a message via the Slack channel or by email at

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the milestones for this project:

  • An event plan will be prepared for review not less than two weeks before the event.
  • During the event, a team of three photographers will be present to photograph all the people, events, and background desired.
  • Post-event publicity will be enabled by the release of up to 20 top photographs that have been collected and edited during the event.
  • The set of 120 additional photographs to choose for the final selection will be edited and delivered within two weeks of the end of the event.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Lamar Lehto.

Payment terms

To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the event plan has been approved.
  • The next 25% of the total will be due prior to the start of the event.
  • Payment of the remaining 25% will be due before the final photographs are released.
  • If Lamar Lehto wants more photos beyond the 120 selected, each additional photograph can be purchased for the price of $15 each.

Electronic invoices will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with you.



Lamar Lehto

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Photography Proposal Template FAQ

What is a photography proposal template?

A photography proposal template is a preformatted document that is ready to develop into a complete proposal. It contains sections about your photography business, your offer, and the reasons you are the best choice. You can complete the template by adding specific information about the project you would like to bid for.

Why should I create a photography proposal template?

A photography proposal template will save you time and ensure your documents have a consistent look and feel. When you are ready to develop a proposal for a new event, a preformatted proposal will save you time spent adding information you use repeatedly. Developing a template also means your documents will always include your business logo, branding, and company colors.

How do I write a photography proposal template?

Creating a template is a simple process. Here are the basic steps:

  1. Launch your preferred editor, such as MS Word, Google Docs, or another choice.
  2. Add your company information and branding.
  3. Insert as many blank sections as you need, leaving space for data entry later.
  4. Make your template attractive with nice visual elements.
  5. Save your work as a template file or a generic file you can use again.

What should be in a photography proposal template?

Every proposal should have some common sections, including these:

  • Company logo, branding, and contact information
  • Project overview
  • Scope of work
  • Timeline
  • Services or product breakdown with quantities and prices
  • Total project cost
  • Terms and conditions

Photography proposals also need to include the photography format you will deliver, a detailed description of the venue/event requirements, a list of equipment needed if you will not provide all of the equipment, and a copyright ownership statement.

Besides these, you can include a cover letter, customer service references, and a page about your company or services.

Can I use your photography proposal template?

Absolutely! You can use our free photography proposal templates to jumpstart your proposal creation process. By starting with a template, you save time because the layout and required sections are prepared for you. All you need to do is add relevant information about your company, services, and project.

Can I edit your photography proposal template?

Yes. All our templates are fully editable. You can add, remove, or change sections in just about any way you wish. Adding your business information and branding is done through a wizard and takes seconds. Finishing your photography business proposal will take a little more time, but the editing process is simple thanks to our easy-to-use template.

Why should I use Indy’s Proposals tool?

Indy's proposal templates can help you submit your next proposal in minutes. You can do even more, though, with a membership to Indy. As a member, you can use our other tools to connect your proposals to contracts, time tracking, document sign-off, and invoicing. Indy's tools work together to make your admin into a single smooth workflow.

How to Write a Winning Photography Proposal

A photography proposal is a document that outlines the details of a photography project, including the scope, timeline, and budget. It is an important tool for photographers to communicate their ideas and vision to potential clients and secure new business. A well-crafted and effective photography proposal can help photographers stand out from their competitors and win new clients. The proposal should include key information such as the number of shots needed, location and concept of the shoot, and who will provide art direction.

Photography proposals are crucial for photographers to showcase their skills and professionalism. A good proposal should have a stunning cover page, showcase photographs from the photographer's portfolio, detail out their services, explain their working process, and include social proof. The format of a photography proposal should include a cover letter, followed by the photographer's portfolio, project description, deliverables, responsibilities, and additional information. To write a winning photography proposal, it is important to focus on the goals of the project, research the project's topic, and submit photos that demonstrate the photographer's skills.

In order to write a successful photography proposal, it is important to be specific and clear about the details of the project. This includes describing the project, asking about the usage of the photos, and creating a list of all the fees that will be charged to the client. The proposal should also present a deadline, which will help to avoid any confusion or gray areas. A winning photography proposal should include a cover page, introduction, portfolio, approach, services, pricing, and timeline. By following these guidelines, photographers can create a professional, beautiful proposal that will impress potential clients and help them win new business.

Researching the Client and Project

Writing a winning photography proposal requires thorough research into both the client and the project. Understanding the client's needs and expectations is crucial to crafting a compelling photography proposal that meets their specific requirements. This involves researching the client's business, industry, and target market to gain insight into their brand identity and image. Additionally, it is essential to identify any specific goals or objectives the client wants to achieve through the photography project. By understanding the client's needs and expectations, you can tailor your proposal to address their unique requirements and stand out from competitors.

Researching the project scope and goals is equally important when writing a photography proposal. This involves gathering information about the project's purpose, scope, and timeline. It is essential to ask the client questions about the project to clarify any uncertainties and ensure that the proposal aligns with their vision. Identifying potential challenges and opportunities in the project can also help you prepare for any obstacles that may arise and demonstrate your problem-solving skills to the client. By conducting thorough research into the project, you can create a proposal that is well-informed and addresses all aspects of the project.

To write a winning photography proposal, it is essential to present your ideas and skills in a professional and engaging manner. Utilizing a professionally designed proposal template can help you stand out from competitors and showcase your branding and images. Additionally, submitting photos that demonstrate your photography skills and expertise can help the client visualize the project's potential outcome. By following these tips and crafting a well-researched and visually appealing proposal, you can increase your chances of winning photography projects and growing your business.

Planning the Photography Proposal

Planning a photography proposal involves several key elements that can make or break a potential project. Creating a project timeline is crucial to ensure that all aspects of the project are completed on time and within budget. This timeline should include important dates such as the start and end of the project, as well as any deadlines for submitting deliverables. Additionally, setting a realistic budget is essential to ensure that the project is financially feasible for both the photographer and the client. This budget should include all expenses, such as equipment rentals, travel costs, and any necessary permits or licenses. By creating a comprehensive project timeline and budget, photographers can ensure that they are well-prepared to take on any project.

Outlining the project deliverables is another crucial aspect of writing a winning photography proposal. This section should clearly state what the client can expect to receive from the professional photographer themselves, such as the number of edited photos, the format in which they will be delivered, and any additional services that will be provided. Providing clear and comprehensive deliverables is essential for ensuring that both the photographer and the client are on the same page regarding the scope of the project and what is expected of each party.

Finally, it is important for freelance photographers to approach the proposal with a professional and compelling tone. This can be achieved by showcasing a portfolio of previous work and explaining the photographer's working process. Additionally, photographers should be sure to clearly state their fees and any additional costs, such as travel expenses, in order to avoid any confusion or misunderstandings down the line. By taking the time to plan and execute a well-written proposal, photographers can increase their chances of securing new clients and winning more projects in the future.

Writing the Photography Proposal

Crafting a compelling executive summary is crucial when writing a photography proposal. The executive summary should be a concise and results-oriented section that provides an overview of the project and its goals. It should highlight the problem or project in one or two sentences and explain how the proposed photography services can help solve it . The summary should be straightforward and actionable, using language that is easy to understand. A well-crafted executive summary can grab the attention of potential clients and encourage them to read the rest of the photography portfolio proposal.

Detailing the project scope and deliverables is another important component of a winning photography proposal. The project scope should describe the specific services that will be provided, such as the type of photography, number of photos, and any additional services such as editing or retouching. Deliverables should also be clearly outlined, including the physical products that will be created, such as digital files or prints. This information helps to set expectations for the client and ensures that both parties have a clear understanding of the project's scope and deliverables.

Outlining the project timeline and budget is also crucial in a photography proposal. The project timeline should include key milestones and deadlines, such as the date of the photoshoot and the expected delivery date of the final products. The budget should be broken down into specific costs, such as the photographer's fee, equipment rental, and any additional expenses. By providing a detailed project timeline and budget, prospective clients can better understand the scope of the project and make an informed decision about whether to proceed with the proposed photography services.

Presenting the Photography Proposal

When it comes to presenting a photography proposal, choosing the right presentation format is crucial. Utilizing a professionally designed photography proposal template can help photographers stand out from their competitors. These photography proposal templates often include custom branding and images, which can help to create a cohesive and visually appealing proposal. Additionally, it is important to consider the specific needs and preferences of the client when selecting a presentation format. For example, an event photography proposal may benefit from incorporating screenshots or previous project information . Ultimately, the presentation format should be tailored to effectively communicate the photographer's skills and qualifications to the client.

Preparing for the proposal meeting is also an important step in delivering a winning photography proposal. This includes thoroughly researching the client and their needs, as well as creating a detailed list of all fees that will be charged to the client. It is also important to have a clear understanding of the project and the client's intended usage of the photos. This information can help the photographer to create a proposal that is tailored to the client's specific needs. By being well-prepared for the proposal meeting, photographers can demonstrate their professionalism and attention to detail.

Delivering the proposal with confidence is essential to winning over the client. This includes clearly and concisely describing the project, as well as addressing any questions or concerns the client may have. It is also important to provide a detailed breakdown of the proposed photo delivery concept, including the number of shots needed and the location and direction for the shoot. By confidently presenting the proposal and effectively communicating their skills and qualifications, photographers can increase their chances of winning over the client and securing the project.

Following Up on the Photography Proposal

After submitting a photography proposal, it is important to follow up with the client to address any questions or concerns they may have. This is an opportunity to clarify any details that may have been unclear in the proposal and to demonstrate your professionalism and willingness to work with the client. It is important to answer all client questions, indicate a deadline for limited offers, and finish the email with a call to action. By doing so, you can ensure that the client is fully informed and confident in their decision to work with you.

Negotiating the terms and agreement is another crucial step in finalizing the contract and beginning the project. Negotiating requires having a contract in place which outlines the terms of the agreement. This is an opportunity to discuss any concerns or questions that the client may have and to ensure that both parties are in agreement with the project's scope, timeline, and budget. It is important to approach negotiations with a clear understanding of your needs and what you are willing to compromise on.

Once the terms and agreement have been negotiated, it is time to finalize the photography contract and begin the project. It should also specify what you are agreeing to provide to the client and what you need from them in return. A photography proposal template can be helpful in creating a professional and engaging proposal that outlines your business, your project description, your usage rights, and your fees. By following these steps, you can ensure that your photography project begins on the right foot and that both you and your client are satisfied with the final product.

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