Content Marketing Proposal Template

Want to stand out in a crowded digital landscape? Our content writing proposal template is the perfect way to create a standout proposal in minutes. Set clear goals and expectations, and secure new clients that set you on the path to content marketing success.
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Content Marketing Proposal Template
Content Marketing Proposal Template
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William Vidrine
3444 Bedford Street
Pelican Media
Sylvia Hampton
3858 Jewell Road
Carrols Restaurant Group
Proposal block placeholder


Hello Sylvia Hampton,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you grow the {CLIENT COMPANY NAME} brand and get worldwide recognition.

As I mentioned yesterday, I come from a marketing background so I have a good understanding of the corporate industry. {CLIENT COMPANY NAME}'s brand is already fantastic, it's my goal to use design to increase brand awareness and get more people excited and interested in your company.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.


William Vidrine

Why William Vidrine for business services?

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonials from previous clients:

  • William Vidrine was great to work with. They quickly wrote amazing articles that helped bring in more traffic to our site. We’ll definitely use their services again. -Jill, CEO of ecommerce business
  • William Vidrine is a brilliant professional. They started the work, delivered on time, and amazed us with the results. -Tim, Sales Director of ecommerce business

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

Based on your information, Sylvia Hampton needs about 30 articles written in the next 180 days. Sylvia Hampton will review every article and see if it fits their website. William Vidrine will review each topic and write each article for the client.

Conversion rate optimization is one of the services {YOs clients have seen increases between 2% - 4% during our projects. 


Here is the plan for how my business services will meet your goals. Let me break down the specific targets and how they will be met.

  • Each article will be reviewed. An action plan for each article will be prepared for your review.
  • Each article will be improved based on the approved action plan.
  • Results will be monitored over a period of six weeks using Google Analytics.
  • Weekly reports will be sent to Sylvia Hampton to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the milestones for this project:

  • Each article will be reviewed with an action plan within the first two weeks of starting the project. 
  • An action plan will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the CMS of Sylvia Hampton.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Sylvia Hampton.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the pages should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this business project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with Sylvia Hampton.


Sylvia Hampton

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Content marketing proposal template FAQ

What is a content marketing proposal template?

Content marketing proposal prepares freelancers, agencies, and business owners in the hiring process. The proposal shows what individuals have to offer in exchange for money or other services. The reason for a content marketing proposal template is to reduce the stress of asking clients for feedback over and over again. Every content creator may need a content marketing proposal template, but what is the template all about?

Any content marketing proposal template explains what a service render, a content creator, can achieve if hired for a particular task. The template walks the potential clients through several things concerning the freelancer or content creating agency. The marketing proposal template often eliminates the many questions that reduce productivity and the time to carry practical tasks on the side of the freelancer or the agency. Also, it ensures that the client is hiring the right person for the job by reducing the chances of fixing “unsuccessful interviews,” which is a waste of time.

A content marketing proposal template affects the service render and the employer. The way a content creator can design the proposal template shows how the individual would handle the task given. The same applies to the probability of getting hired. In short, a content marketing proposal template is sensitive to the success story that comes afterward - from the cover page to the last summary at the end of the content marketing proposal template.

One of the things that matter is creativity - but creativity with delivery are the best combinations. All content creators have one or two things to offer, but the way they deliver matters a lot. It is doubtful for people to know and understand that you can do the projects they need to handle. You have to bid, and you must tell them that you can make the best contribution to the project’s success. One of the ways to do this is by writing a content marketing proposal.

Some of the attributes of the content marketing field are the diversified applications and outstanding talents. Thus, the competition is high, people are creative, but one of several individuals will be hired. It would be best if you made that count by writing a content marketing proposal template. Better still, you should know what you need to build an effective template that adds to the success story.

Depending on the level of operation, you may need an extended time to figure out the cost of the things you will be handling. Aside from this, market research is critical since your clients vary. Your content marketing proposal template should involve the best of what you can do and more of the people you relate to. For example, if you are a business consultant in the content marketing field, your proposal should be mainly “business-to-business” format and terminologies. 

However, the template includes the same message as a freelancer; how you address a business or firm differs from relating to individuals.

In short, you can have several content marketing proposal templates with the same design and layouts but address different audiences.

Take a look at the proposal templates prepared by Indy - we’re pretty sure at least one of them will match your project.

How to write a content marketing proposal template?

It would help if you woke your creative mind to write a content marketing proposal template. The template explains what you can offer if someone hires you. A content marketing proposal template talks about your experience, how you can achieve the potential task and give an insight on how you will make your potential clients happy.

The first thing is to know the medium you shall express your expertise. If you work as a freelancer, you need to create several templates with minor adjustments. You may need a single template if you target a single niche, for example, a business niche.

After you conclude the type of business you handle, you should define the overview of the work. The summary is the summarized reason you work with a  client – this varies depending on the client’s demand; still, You should create a broad range of tasks that fall under the overview. For example, you can create a template for adverts and management. Individuals that demand such service can always check. In this section, you should explain the goals and strategies you will use to achieve the selected task.

After you have explained the scope of work and content strategy (under the overview), you should explain how you make it a reality based on who you are. It would help if you do not work on theories; instead, you build all the claims on the experience you have developed so far. The people reading the template should have their instincts at the same time that you are the right person. Explain all of these by considering all the types of content.

Proceed to how you will measure the goals. Content creation is nothing without effective marking techniques. You can use various tools to monitor each process, especially advertisements like Google analytics. A section in the content marketing proposal template should explain the results, transparency, and ensure feedback at the end of each stage.

You should explain the timeframe to complete the job. The deadline is directly related to the number of jobs and technicality. Make sure you calculate the best time you can conclude the project, not only on your side but consider the others in setting the time – this is because the potential client may compare before hiring.

After all the introduction, familiarity, and timeframe, you should conclude with the price. People and organization needs vary, so make the price flexible to accommodate changes in services and substitution. Some organizations may need all the services you listed on your content marketing proposal template, while others may want to replace or remove some. Make the proposal flexible for changes.

The last thing is the final considerations. Here, you can add the option for a quotation if some people or firms need special services aside from the ones on the template. Another reason is the level of organization. Some big firms may need high services from you, which requires another template, aside from the general ones you use. 

What should be in a content marketing proposal template?

The things that should be in a content marketing proposal template are texts, colors, images, and logos. These are the things that determine how fast you can secure a deal or otherwise.

All or some of the things mentioned should be on the cover. But, the main thing is that it should be stunning to restrict “I will check later.” The first thing in your content marketing proposal template is the cover page. And this comprises the texts and images. You can add some adjustments to the photos and combine the best colors that fit your personality. Better still, you may need an expert to create the bonds between the text and the images, then the logos.

After the cover page, the next thing is the pre-written service section. You have to make your potential client understand why you are charging the amount you set; no, it is not too much! The pre-written service section in a content marketing proposal template talks about what you do and why you perform them – this is definitely the work of persuasion.

The next thing that should be included in the entire process you explored to succeed. You have to be specific, simple, and less wordy. Quickly walk the reader through the actions that make you different; you should be creative with many surprises that explain your expertise. In addition, you should back all the claims with case studies – you may not put examples of your work but instead, run through a study that explains how you tackle a difficult task. Avoid over-promising or goal neglection – your sayings should be persistent and straightforward on the goals.

If you perform the above task excellently, you can happily add the pricing because the people reading should be ready to know the amount that enables them to enjoy your service. Deduce a strategy that explains how you charge; even if you charge high, a simple explanation for doing so will make people pay. For example, if you charge per hour, you can sell your services in quantities – a dimension that tells anyone why the “60 minutes” of your life is essential, and they must pay for it.

The last thing that ends the content marketing proposal template should be the digital signing. It involves the agreement page people you and the potential clients. If you run an organization, you should portray the image such that the persons or firms willing to use your services understand the legal agreements and terms behind all your actions. And likewise, the digital signing should end with the mandatory things expected of those that demand your service. After this, display the pre-written contract that summarizes all the collaboration, expectations, and outcomes between the two parties. 

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