Freelance Writing Proposal Template

Looking to land your next writing gig? Our freelance writing proposal template has you covered! With a sleek and professional design, our template is tailored to showcase your skills and experience, highlight your unique value proposition, and win over clients with ease.
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Freelance Writing Proposal Template
Freelance Writing Proposal Template
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Devorah Gravely
2062 Hamilton Drive
Hawk Creative
Lauren Ramirez
4766 Filbert Street
New World Realty
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Hello Lauren Ramirez,

Thanks for allowing me to present my proposal to you. It was great to speak with you, and I look forward to helping you with freelance writing to promote Hawk Creative’s brand in the United States.

As I mentioned, I come from a creative writing background and understand what is required digitally for corporate online content. Hawk Creative's online and digital content is already fantastic. It's my goal to use my creativity to increase brand awareness and get more people to interact with your brand and products.

The rest of my proposal details how I hope to achieve this and outlines my creative process. If you have any questions or specific requirements, please reach out, and we can set up a phone call at any time.


Devorah Gravely

Why Devorah Gravely for business services?

My freelance writing enables companies like yours to optimize their online content and maximize their profits by boosting conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonials from previous clients:

  • Devorah Gravely was great to work with. They quickly identified online content that was performing poorly, adjusted, and we soon saw a 2.6% uplift in customer interactions within days. We’ll definitely use their services again. -Jill, CEO of eCommerce business
  • Devorah Gravely is a brilliant professional. They set up our social media online content, started the work, delivered on time, and amazed us with the results. Our conversion rates jumped by 3.2% in eight weeks. -Tim, Sales Director of eCommerce business

My clients value my professionalism, commitment to deadlines, and the results I produce.

Project description

Based on the information supplied, Lauren Ramirez needs to increase revenue by 5% in the next three months. You want to achieve this by optimizing your website’s content to boost your conversion rates to 5% across your product pages. Lauren Ramirez offers great products at reasonable prices, and online digital content needs to reflect this as well as encourage customer interaction. Devorah Gravely will review all online and digital content, making changes as necessary to meet conversion rate targets.

Conversion rate optimization is one of the services {YOs clients have seen increases between 3% - 6% during our projects.


Here is the plan for how my freelance writing services will meet your goals. Let me break down the specific targets and how they will be met.

  • Online and digital content will be reviewed with Conversion Rate Optimization (CRO) software. An audit and action plan will be prepared for your review.
  • Content will be improved based on the approved action plan.
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to Lauren Ramirez to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via Slack or by email at

Deadline and deliverables

I am committed to meeting our agreed deadlines and delivering quality writing work on schedule. Here are the milestones for this project:

  • Online and digital content will be audited with an action plan within the first week of starting the project. 
  • Audits and action plans will be delivered as PDF files to be signed-off and tracked.
  • The approved action plans will all be completed within six weeks of launching the project and recorded within the CMS of Lauren Ramirez.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to

My services enjoy a good reputation for organization, follow-through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Lauren Ramirez.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan have been approved.
  • The following 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All content should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

An electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in the suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this writing project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with Lauren Ramirez.


Lauren Ramirez

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Freelance Writing proposal Template FAQ

What is a freelance writing proposal?

Written content is one of the essential elements of a business, especially if it is digital. They represent the clients' business card, the mirror of their company or project, and their personality. For this reason, this type of communication must be entrusted to a competent figure such as that of the freelance writer.

Becoming a freelancer can be rewarding. You can create your schedule and have the freedom and autonomy that you can only get from self-reliance. But how do you start your freelance writing?

It can be not easy to get the ball rolling at first but using these tips and time; you could launch a career as a freelance writer. But before you start, what exactly does a freelance writer do?

A freelance writer writes blog posts, non-fiction articles, and web copy for magazines, publications, businesses, and other organizations.

You may be asked to write blog posts, entire eBooks (as long as someone else's name appears prominently), product descriptions for online stores, or even Facebook posts and tweets. You could also try your hand at freelance journalism, writing presentations for magazines, newspapers, and other publications.

Freelancers are self-employed and typically write for several clients or publications at the same time. Some work on a contractual basis with several clients, while others work on a recurring commission.

However, to begin at all, you need to start with a proposal. The proposal of a writing project is nothing more than the prelude to the project as such, that is, a preamble that summarizes what the project is about, and where, in addition, reliability devices must be used that offer the recipient of the proposal alternatives for the solution of a problem.

If the proposal is to sell a product, it must specify the advantages and why the customer should buy it. In short, it attracts the consumer. Something similar happens when trying to develop a project within a company. Whoever prepares the project must use strategies that convince the person in charge of approving it. In that sense, before getting, you have first to write a proposal for the client's project, which means you have to need the recipient, client, or person in charge of approving the project.

How to write a freelance writing proposal?

Whether you are a novice, seasoned veteran, or freelance writer, you must know how to write a freelance writing proposal.

Forget your CV! Convincing your prospects that you are the best person for a mission requires a concrete writing proposal. It is an invaluable skill. So you have every interest in learning it from the start.

Write solid writing proposals, and you'll be at your most experienced competitors and win the best projects (the ones that pay the best), which in addition, will increase your freelance income. If done right, it will make your prospects want to hire you - even more substantial than your desire to have them as clients.

To help you write your freelance writing proposal, here is what you need to know, take advantage…

  1. Introduction of the proposal

In the introduction, it is necessary to detail what you offer in your professional services proposal and why they should hire you.

You should explain thoroughly the technical aspects of the job, such as the functions you are going to fulfill, the knowledge you have on the subject, your experience in the field, etc.

  1. Identify customer needs

It would be best to carry out a study of the company's situation that will hire you.

You will do investigative work to identify the problem it presents and how you will approach it.

You will review what was done before, what the company is currently doing, and how you will contribute to obtaining a definitive solution to the problem in the long or short term.

  1. Present your service

Once you have analyzed the client's wants, it is time to tell him what you will do. You will specify what your professional services will be and the objectives to be achieved with each action.

Here you can address points such as:

  • The benefits that your services will bring to the company.
  • If you will do the work alone or with the collaboration of more workers.
  • The resources that will be needed in the project.
  • Execution schedule
  • Illustration of Realization of Service Budget Schedule
  • Make a schedule where you detail the different tasks and actions that will be done each month.
  • Organize your time, inform how many hours you will work and the time to achieve the objectives.

This is how the client will have an initial idea of ​​what the project will achieve and know what they can and cannot ask for.

  1. Budget

After defining each of the project activities, you can set prices.

First, you need to look at how much it will cost you to do all the work. It includes the costs of labor (also known as person-hours), materials, transportation, and work equipment.

Try to be as explicit and detailed as possible so that your client knows what each item costs (and your internal calculations). And if necessary, explain to them on which occasions the value of the services may vary. For example, if you trade in USD (dollars) but execute in your country's currency, that price may vary. Or, if you buy something a few months after listing, those prices may vary.

Don't forget that…

You will be above the competition if you offer extra service to the customer without charging it as something additional.

You can always make your client happier with a "gift" that benefits both of you.

  1. Closing and conditions of the proposal

Finally, you must include relevant aspects such as terms and conditions that fine print, provide additional information, and make a call to action to the client.

Your call to action could be an invitation to visit your website or your work portfolio.

You will need to specify the duration of the agreement, the completion period, and the payment methods and dates.

Also, write a series of liability exemptions in this section. You specify to the client that the price is for the work indicated in the proposal and that you reserve the right to charge more in case of unforeseen circumstances or work.

What should be in a freelance proposal?

To complete your proposal for a freelance project to a potential client, you must add relevant and complete information about the terms of service, demonstrating at the same time that you are the right option to do the job. Your offer shouldn't just focus on price but the overall value proposition. Here, we describe what to include in your freelance job proposal.

  1. Technical details of the service

One of the most important factors to consider when submitting a service offer or quote is that you must detail the technical aspects of the job. Some of them are the measures of what you will deliver, functions that your work will fulfill, the number of elements it includes, etc.

Although the client has specified it in his request, you must also include in your offer the detail of what you will do to solve the client's need.

  1. Delivery method

Another detail you must specify in your budget is how the work will be delivered to the client. If it is printed, specify the material on which it will be made. If it is digital, in what format will you deliver the file?

  1. What you should receive

In a project, both the client and the supplier acquire the commitment to collaborate. That is why you must detail what the client must give you to start working.

For example, your company logo, information, photos, or any other input you need to start the job. This is important because you need a minimum amount of time to get the job done.

Make sure the client knows how long you need to get their material delivered to you on time and avoid delaying the project.

  1. Delivery time

Try to give a detail of the time you need to execute the project. But it also considers the time that the client will need to deliver material, review changes in what you send, validate, and approve.

If possible, make a small schedule in stages similar to this:

  • Stage 1. From November 2 to 4: Delivery of X material by the client
  • Stage 2. From November 5 to 15: Presentation of 2 proposals
  • Stage 3. From November 16 to 20: Review of changes
  • Stage 4. From 21 to November 23: Approval of
  • Stage 5. From November 24 to 25: Final delivery

As you can see, the milestone details the work you do and the client's involvement.

With this, you show that the work will be carried out in constant communication and coordination. This is important because the client must follow the process and collaborate with you to obtain the expected results.

You can remove or add stages, depending on the complexity of the project. Once hired for the project, be sure to schedule yourself daily to meet your proposed schedule.

  1. Price and validity

If your job offer includes several stages or services gathered in one, you should give a detail of how much you would charge for each of them if you did them individually, as well as the detail of how much you will charge for doing all the work.

It is preferable to do it this way, so that the client has transparency in terms of costs, but at the same time knows that by ordering all the parts from you, they will get a much better price.

Also, if they ask you to improve the price, it is essential that you not only "lower the cost." Ideally, it would be best if you negotiated to do only some parts of the work or a lesser amount.

Thus, you can analyze the cost by parts and lower the price without devaluing your work.

Don't forget to set a validity period for your offer (usually 15 to 30 days), after which the price will be re-quoted. If the payment is not secured with escrow, specify what the client's agreement will be.

  1. Writing and communication

When writing your job proposal, be careful with the wording and check the spelling. A buggy offer can make a wrong impression.

On the other hand, a well-written, clear and detailed job proposal, where you address the client in a professional tone, denotes that you are a well-prepared person who takes care of details. Therefore, inspire more confidence so that I can choose you.

Once you've written all the technical details and see that nothing escapes you, be sure to write a polite and professional introduction.

If you have any questions, use your word processor's spell checker or ask someone who knows for help to eliminate possible errors.

Finally, it is a good idea to read your offer aloud. Also, ask another person (who is not dedicated to the same thing as you) to read it to see if everything you have put is understood.

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