Explainer Video Proposal Template

Our explainer video proposal template gives you a quick and visually appealing way to showcase your portfolio and demonstrate your expertise. This easy-to-use template will help you craft the perfect pitch to showcase your skills and experience as a video producer.
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Explainer Video Proposal Template
Explainer Video Proposal Template
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Frank Jenkins
1352 Jessie Street
John Egan
3903 Roy Alley
The Network Chef
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Hello John Egan,

Thank you very much for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday regarding your upcoming product and promotional plans, and I look forward to helping John Egan create an effective and attractive explainer video for your product. 

As I mentioned yesterday, I have a substantial portfolio of multimedia work, specifically videography and video editing. Combined with my digital arsenal of creative tools, I will provide you with the support you need to create a truly impressive explainer video for your product.

The rest of this proposal details my plans for the final composition of the video, as well as its various creative elements. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.


Frank Jenkins

Why Frank Jenkins for business services?

My work enables companies like yours to provide helpful resources to current or potential customers regarding a new product, which in turn maximizes their promotional reach. I’ve been composing and editing explainer videos for company products for more than five years.

Here are some testimonials from previous clients:

  • Frank Jenkins has helped us when it came to creating a branded explainer video for our newest line of kitchen appliances. They have increased our profits by 5% within the first month of the product’s launch. - Frank, CEO of retail business
  • Frank Jenkins is a creative genius when it comes to corporate video editing. Our resources couldn’t have been crafted by more capable hands. - Joanne, marketing manager of an electronics chain

Through my creativity and design skills, I’ve helped clients create beautiful branded material that is both helpful and promotional. 

Project description

Based on your information, John Egan is launching its newest product within the next 180 days. Before the product goes live on the company’s website, however, an explainer video will need to be created, edited, and uploaded to the website to serve as a product demo. To create the video, I will request a demonstration of the product before beginning the video composition process.

Explainer video for new products have the potential to propel sales by as much as seven percent.


Here is the plan for how my business services will meet your goals. Let me break down the specific targets and how they will be met.

  • Each page will be reviewed with Conversion Rate Optimization (CRO) software. An audit and action plan for each page will be prepared for your review.
  • Each page will be improved based on the approved action plan.
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to John Egan to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at frank.jenkins@gmail.com.

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality videographic work on schedule. Here are the milestones for this project:

  • A recorded demonstration of the digital or physical product will be performed to inform the video composition.
  • The first half of the video will be composed and edited using Adobe Premiere Pro and exported as a draft to be reviewed and approved by John Egan. 
  • Then, the second half of the video will be composed and edited using Adobe Premiere Pro and exported as a draft to be reviewed and approved by John Egan. 
  • John Egan will review the final export file for approval and adjustments before the final export. The final explainer video file will be sent as a compressed project file folder to be uploaded via Google Drive. 

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for John Egan.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once half of the explainer video has been edited and approved. 
  • The next 25% of the total will be due once the second half of the explainer video has been edited and approved. 
  • Payment of the remaining 25% will be due once the final explainer video has been exported and approved to signal the end of the contract.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this video project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with John Egan.


John Egan

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Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Explainer video proposal template FAQ

What is an explainer video Proposal?

Visuals have been a great form of communication. It is usually soothing to the eyes and sends a direct message very fast to the mind, especially when it’s a motion visual, i.e., Videos. Most large companies use videos more often for adverts and sales generation; this unavoidably converts more, bringing customers to know the products and patronize them. However, because of the competitive nature and the conversion rate, it is usually carried out by the large and big brands who can afford the cost. Notwithstanding, because these big brands are not professionals in video shooting, creation, and editing, they tend to hire professionals or agencies to handle this for them.

But before a project is carried out or a professional is picked for the task, the client demands to know what will be offered to them in place of their money and how this will be offered. This brings or boils down to the ‘Request for Proposals’ to various creatives and creative agencies. As the name implies, an Explainer Video Proposal is an explanatory proposal in a video format that best describes a video creator or creative agency’s services regarding video content creation. They could be in 2D or 3D animation, 2D or 3D graphics, real actors and objects, etc. It all depends on the picture the creator is trying to paint to the client.

Explainer videos have in so many ways eradicated the use of word documents to point out the compelling features of different creatives; rather than writing what will be done, why it should be done, one or which way, they tend to show it in real-time concepts. From an explainer video proposal, one may likely understand some terminologies best known to creatives as objects related to those terms are shown alongside making every necessary detail loud and clear for understanding.

It also recommends the best voice-over artists that’ll be easier to work with and their efficiencies.

An explained video carries the portfolio of the video creator highlighting previous works, competencies, reviews, and new ideas. It suggests a budget befitting the project at hand, and all the requirements to see the project is actualized. This video proposal is usually a response to RFPs that companies may send when they intend to get a broader audience or followers to increase the number of sales they make in a particular region or environment. It is a video document that can last for about 3 mins and maximally 5 mins.

Although some creatives take out the time to impress companies having contracted video creators already, so they could come in and be picked as best choices instead of the ones on the ground, the aim usually for sending this out, be it when it was requested or just a trial of luck is to improve one’s capability, get energizing reviews, make a name by working with big brands and large companies, and finally to make a profit.

How to Create an Explainer Video Proposal?

There are few stimulating effects to every video content that matters a lot to businesses and brands. If a video content creator can meet up with this, then it’s a go for them. These are the audio quality, visual quality, and the script. Secondarily, it comprises environments, positions, camera pixels, etc. 

The content matters a lot. As a creator, it is wise to know the nitty-gritty of the business you are about sending the proposal to; hence adequate research should be done to know what would be seen as satisfying and appropriate to their needs. Your video proposal should also portray how they’ll match up with their competitors in the market, drive traffic to their social media accounts and heighten sales. This can be done by seeking out their competitors and what they do that make them outstanding, figuring out the best strategies and models to implement, and beating that mark. All business owners want to be counted as number one in the market; if they see that it’s attainable from your proposal, they won’t hesitate to consider your offer. 

The visuals have to be clear and beautiful, the colors should blend with imported objects, text, and the message intended to be passed across. E.g., An explainer video for a club cannot be the same as an explained video for a restaurant. Their colors vary, their theme, text, and sound too.

The Video Cover image is the very first thing the client sees before tapping on the play button. It needs to be fascinating and compelling to view; that is, if there are 100 video proposals, yours must be among the first 10 to be viewed.

After that, follow the first few seconds of your video proposals. This first instant should wow your clients and keep them in awe. Your text font, size, and color mix should be other factors to consider when creating a video proposal. Generally, you want your client to understand every message you are passing across and the intention. This is best amplified when there is a synchronization of the sound and appearing texts. Voice overs are usually more appealing to the ears as it describes what is being shown. It is advisable, too, if there won’t be a voice-over that’ll read it out loud, then there shouldn’t be much text, as not everyone may want to look intensely into the screen to figure out what’s written.

The clarity of the sound, video, and content, if desirable, will determine if you’ll be hired or not, so it’s best to spend enough time and effort into getting this at the highest peak. Suppose there are questions you have regarding designing this, especially when a ‘Request for Proposal(RFP)’ was made, in that case, you should see that these questions are answered before you begin to avoid not being on track and being regarded as not in line with desire and hence disqualified.

It is also important not to leave out any detail, to be sure that when an agreement is reached and work has begun, if there are faults by either party, a third party can oversee and carefully point out what went wrong.

What should be in an explainer video proposal?

Logo/Brand names: Your video proposal should bear your logo and brand name on every slide or shot. It is also preferable to share an online portfolio (I e as a link) with online portfolios; they may get to see more of your works and online presence rather than the just attached documents. Video proposals are not restrictive so far as you are focused on one niche in video creation, so a visit to your portfolio can even help them generate ideas that may be beneficial to you as you may likely be the one to anchor the same project sometime later. Other essential details should flow as they are viewed; not everyone may have the time to wait until the end to get your contact details.

Executive Summary: There should be an executive summary of your brand that tells your worth and value. This is to identify you from among others. It can be in a story format, picture progression, or even just a detailed narration. Whichever the case, it should be informative, capture the aim of your business summary, and unavoidably exciting to hear. Most creative agencies give their executive summary in video formats; this is more appealing as the viewer or clients are clung to the video and get all the necessary details. 

Service Description: Although the client may know what he wants, you must state the exact service you’ll be offering, highlighting the period it’ll take, the story you intend to share, and why it is the best motive. Brands get very excited when the visual storyteller resonates with what they have in mind. You are expected to break or share the projects into segments better to identify each stage and the needs of the stage. 

Samples/References: It is essential too to tag along with a sample, template, or previous work to be used as a reference; this will help the clients make better decisions and choices of what they want, and if the outcome isn’t similar, the error made could be traced and redone.

Cost and Budget:  Every Video shoot, creation, editing, and all require time, effort, gadgets, software, and these things are expected to be paid for. As a visual creator, you may have some of these things. It is, however, essential to identify in the budget how the money will be disbursed and where it will go, showcasing your amount for profit. So even if negotiation occurs, it won’t result in you buying required items from your purse. When prices are attached, endeavor to be truthful and realistic to stand a chance, because if discoveries are made, and prices were found to be jacked up, it may result in a tarnish of image and an end to that working relationship, which is too bad for business.

Terms and Conditions: Highlight your terms and conditions, although they shouldn’t be made to look like you are intrusive, so they should be carefully identified and, if need be, an attachment of why it should be so. For instance, a ‘no refund after payment’ policy.

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