Social Media Consulting Proposal Template

Introduction

Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your Social Media Consulting services.

Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations:

• {CLIENT NAME} wants to increase their Instagram following from 12,000 to 100,000 and their TikTok following from 6,000 to 25,000.
• {YOUR NAME} will review the current content, suggest the most relevant subjects/hashtags to target, and create a publishing timeline with ideas for each channel.
• {YOUR NAME} will review the published content, content plan, and audience feedback every two weeks and make recommendations.

As you continue through this proposal, you will see how my Social Media Consulting services can help you meet your goals and your deadlines.

Why {YOUR NAME} for Social Media Consulting services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My work enables influencers like you to focus on what they enjoy most: creating brilliant content. I’ll suggest ideas, review previous content, and research your target audience so we find the perfect content mix for your goals.

Here are some testimonials from previous clients:

• {YOUR NAME} was great to work with. She looked at my previous work, made suggestions about how to create more shareable content, and then devised a plan for me that saved me hours of guessing and thinking of what to create.
• {YOUR NAME} is a brilliant professional. She really understood what my content is all about and helped me create new ideas for the next six months. My views and likes have already increased by 25% in the first three months.

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the Social Media Consulting services they need and how you can deliver them.

Based on your information, {CLIENT NAME} want to increase your Instagram and TikTok followings. You’re already making content regularly, so the key parts of this strategy are all about research, tweaks, and aligning your content with your audience carefully to get the best results. We’ll proceed in a few phases:

1. Content review: The first phase will be when I binge watch loads of content to see how you’ve been producing content and what it looks like. After a few sessions, I’ll put together a report we can discuss to find ways to improve your content.
2. Audience research: One key to success on social media is realizing your content probably won’t appeal to everyone. So you find your audience and then create content that suits them.
3. Content planning: Much of social media content is spontaneous. However, we plan chunks of content for the days when ideas don’t seem to be flowing. With a plan in place, you can always add extra, but you’ll never be without something to create any day.

Once we start pushing out new content, I’ll review your channels and metrics every two weeks to see how they are doing. Audience feedback (likes, shares, follows, and comments) will all be considered.

Objectives

In this section, you can be even more specific about your Social Media Consulting services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how my Social Media Consulting services will meet your goals. Let me break down the specific targets and how they will be met.

• The content review phase should last less than two weeks. During this time, I’ll be reviewing and watching loads of your content to really understand what you’re all about. I’ll also be checking in on the comments sections to see what people are saying about your content.
• Once I’ve prepared a report, we’ll meet to talk it over. The goal of this phase is for me to give you some feedback and then for us to come up with an action plan together for how to create more content and grow your channels.
• Once the plan is in place, I’ll also create another content plan. This will be full of ideas of things you could create to build your channels. Many clients use these plans as the backbone for their content creation and then add in extra videos, pictures, and posts when they have new ideas.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at {YOUR EMAIL}.

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the Social Media Consulting work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to meeting your deadlines and delivering quality Social Media Consulting work on schedule. Here are the milestones for this project:

• The initial review and report should be completed within the first two weeks of launching the project. 
• We’ll schedule our review meeting together. The meeting itself shouldn’t take more than an hour. However, many clients have found it useful to receive some notes first, meet, think, and then meet again to talk some more.
• The next phase is simply to continue creating content. You’ve already been doing great. After the feedback sessions, you’ll be in an even better position to make fantastic content. During this phase, I’ll review the channels every two weeks and suggest tweaks we can make to improve results.
• In the two weeks following the feedback sessions, I’ll produce a content planner for you. Many clients find these extra ideas super helpful and use them as a launching pad for many new content ideas.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your Social Media Consulting services.

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

• An initial payment of __________ will be due upon signing the contract and before any work begins. This is payment for the work done during the review phase.
• A further payment of ___________ will be due once the content plan has been delivered to the client.
• A normal schedule for the review phase is allowing 3 hours per week. This will be billed every two weeks at $60 per hour. Any work required beyond this will be added and billed at $60 per hour.

Electronic invoices will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for this Social Media Consulting project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with {CLIENT NAME}.

Signed _____________________________________________________________

{CLIENT NAME}

Date: ______/______/____________