Marketing Proposal Template

Introduction

Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations:

• Pete Freese wants to raise the average conversion rate on their sales pages to an average of 5%.
• Richard Dominguez will audit each page, produce a plan of action, and then deliver excellent results.
• Every page will be updated within six weeks of launching the project. Following the initial update, weekly reports will be made each week for a period of six months to assess the effects of the changes.

As you continue through this proposal, you will see how my marketing services can help you meet your goals and your deadlines.

Why Richard Dominguez for marketing services?

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonials from previous clients:

• Richard Dominguez was great to work with. They quickly identified the poorly performing pages, made adjustments, and we saw a 2.6% uplift in our rates within days. We’ll definitely use their services again. -Jill, CEO of ecommerce business
• Richard Dominguez is a brilliant professional. They set up our contract, started the work, delivered on time, and amazed us with the results. Our conversion rates jumped by 3.2% in eight weeks. -Tim, Sales Director of ecommerce business

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

Based on your information, Pete Freese needs to increase your revenue by 3% in the next 180 days. You want to achieve this by optimizing your website’s sales pages to boost your conversion rates to 5% on average for your 120 product sales pages. Pete Freese offers super products at reasonable prices, so the conversion rates are probably being affected by the page content rather than the products on offer. Richard Dominguez will review each page and make changes as necessary to meet the conversion rate targets.

Conversion rate optimization is one of the services Richard Dominguez offers. Previous clients have seen increases between 2% - 4% during our projects. 

Objectives

Here is the plan for how my marketing services will meet your goals. Let me break down the specific targets and how they will be met.

• Each page will be reviewed with Conversion Rate Optimization (CRO) software. An audit and action plan for each page will be prepared for your review.
• Each page will be improved based on the approved action plan.
• Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
• Weekly reports will be sent to Pete Freese to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at richard.dominguez@gmail.com.

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the milestones for this project:

• Each page will be audited with an action plan within the first two weeks of starting the project. 
• Audits and action plans will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
• The approved action plans will all be completed within six weeks of launching the project. All work will happen within the CMS of Pete Freese.
• Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to petefreese@gmail.com.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Pete Freese.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

• 25% initial payment due upon signing the contract and before any work begins. 
• A further 25% of the total will be invoiced once the final audit and action plan has been approved.
• The next 25% of the total will be due once the final page has been optimized.
• Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the pages should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for this marketing project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with you.

Signed

Pete Freese