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Cross Promotion Proposal Template

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Cross Promotion Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Hello,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you promote the your company brand in the United States.

As I mentioned yesterday, I come from an advertisement background so I have a good understanding of the marketing industry. ypur company's products are already fantastic, it's my goal to use design to increase brand awareness and get more people to take their first bite.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

Best,


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Cross Promotion Proposal Template FAQ

What is a cross promotion proposal template?

Have you ever thought it could be possible to two brands to come together only to promote another brand’s product and services? You have probably asked yourself why a company will do ads on banners, sponsor posts on websites and social media, in articles, or through videos promoting the product and services? Product promotion is a common thing every business does to thrive. There are times when brands don’t have to compete, but just to come together to promote a product or service just for mutual benefits. This kind of synergy is called cross-promotion. Usually, it aims at promoting products from different companies to similar customers or audiences.

The Cross-promotion proposal template goes beyond building connections with other brands and selling your products or services through their platforms. There is more to it. For instance, pursuing a cross-promotion with other bigger companies gives you access to their customers and audiences who are your potential buyers/clients. Not just that, it also helps to reduce the total cost of your company to run an independent advert. Cross-promotion advert has a lot of potentials and benefits. However, you should have a memorable and effective cross-promotion advert before you start submitting proposals. Once you have the strategies and equipment to run a successful advert, the next thing is to get your pen and list out the available partners you can reach out to. Either you are submitting your proposal individually or in place of your company, you have only got to the middle of the journey.

You need to create a professional cross-promotion proposal template that you can edit and customize to meet the goals and agenda of your new potential partner. This is a crucial part of the journey. Your proposal plays a larger part as it speaks to your reader while you are absent. Unfortunately, a poorly written cross-promotion proposal will not only conceal the beauty of your plans and strategies but also turn off your potential hosts (and you may not be able to access them again). The point is that your cross-promotion proposal has to be great if you want to keep a step ahead of your competitors. Cross-promotion is a marketing strategy aimed at promoting products and services from different companies that are not in any form of competition with the same audience or customers. This technique is deployed primarily to help products and services generate an influx of leads, increase sales, lower ads cost, and enhance brand awareness.

A cross-promotion proposal is written for anyone who offers cross-promotion services. it describes the actions to be taken to promote a product and to achieve designed goals within a certain budget. The cross-promotion template helps to avoid any misunderstanding between the two brands coming together. This is possible because everything would have been spelled out in the proposal. 

How to write a cross promotion proposal template?

A cross-promotion proposal needs to be convincing and compelling. At least, you need one that can win the heart of your targeted client and show that you can meet the standard of their products. If you want to successfully create such an amazing cross-promotion template, your cross-promotion proposal must follow the steps below;

Create a proposal outline

This is one of the most important aspects of your proposal. It helps you to highlight the significant points and purpose of your proposal. Keep it simple, neat, and well-written. After highlighting your major points, the next thing is to start writing. However, ensure that you keep a crisp and clean type of writing to make your proposal look attractive.

Provide a concise description of your services

While writing, you need to include a list of the services you are going to provide. This would help you to get both your customers and partner prepared for what you can offer.

Design a Budget

Keep the need for a budget in mind whenever you are writing a cross-promotion proposal. Every business needs a budget. Ensure that a budget is included in your proposal so that your client can have an overview and consider if they can afford to run the advert with your brand. 

What Should be in a business development proposal template?

An effective cross-promotion proposal must have few things that are fundamental to it. These basic requirements are discussed as introducing the company or the individuals involved. To have an effective cross-promotion proposal, you should ensure the introduction is drawn enough attention and encourages your partner to read more. Since that is the first information that your reader will assess, ensure that your reader does not have any difficulty in identifying who will. execute the project. Indicate if it is an individual or a company's cross-promotion.

A Brief Summary of your strategy

Your cross-promotion proposal must have a concise summary of the marketing strategy that you want to deploy to promote the product.

Include a detailed description of the action plan

Part of what your partner is interested to see in your proposal is a detailed description of the actions to be taken to achieve your goal. Partners want to know how realistic and feasible your actions are toward promoting any product with you. Your action plans also plays a significant role as it determines if the partnering brand will be willing to continue with the promotion.

Estimate the cost implication

You must be more conscious of your cost implication and make it known to your partner. It is advisable to only propose a budget that is within your company's capacity.

List out your past works

As well, make consistent effort create a portfolio of your past works or list of other companies you use worked with. Most partners are interested in the number of tasks you have done, and the success record that you have got so far. This part is important as many firms would not want to partner with businesses that have zero knowledge of cross-promotion marketing strategies.

Finally, since a cross-promotion plays a vital role in a product’s advert and public awareness, it is essential for you to work more on creating an effective strategy because it has to do with other firms that may not have any prior plan to run an advert with your company. You need to ensure that your proposal is feasible.

Cross Promotion Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Introduction

Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your design services.

Hello {CLIENT NAME},

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you promote the {CLIENT COMPANY NAME} brand in the United States.

As I mentioned yesterday, I come from an advertisement background so I have a good understanding of the marketing industry. {CLIENT COMPANY NAME}'s products are already fantastic, it's my goal to use design to increase brand awareness and get more people to take their first bite.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

Best,

{YOUR NAME}

Why {YOUR NAME} for business services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonials from previous clients:

  • {YOUR NAME} was great to work with. They quickly identified the poorly performing pages, made adjustments, and we saw a 2.6% uplift in our rates within days.  We’ll definitely use their services again. -Jill, CEO of ecommerce business
  • {YOUR NAME} is a brilliant professional. They set up our contract, started the work, delivered on time, and amazed us with the results. Our conversion rates jumped by 3.2% in eight weeks. -Tim, Sales Director of ecommerce business

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the business services they need and how you can deliver them.

Based on your information, {CLIENT NAME} needs to increase your revenue by 3% in the next 180 days. You want to achieve this by optimizing your website’s sales pages to boost your conversion rates to 5% on average for your 120 product sales pages. {CLIENT NAME} offers super products at reasonable prices, so the conversion rates are probably being affected by the page content rather than the products on offer. {YOUR NAME} will review each page and make changes as necessary to meet the conversion rate targets.

Conversion rate optimization is one of the services {YOs clients have seen increases between 2% - 4% during our projects.

Objectives

In this section, you can be even more specific about your business services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how my business services will meet your goals. Let me break down the specific targets and how they will be met.

  • Each page will be reviewed with Conversion Rate Optimization (CRO) software. An audit and action plan for each page will be prepared for your review.
  • Each page will be improved based on the approved action plan.
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to {CLIENT NAME} to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at {YOUR EMAIL}.

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the business work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the milestones for this project:

  • Each page will be audited with an action plan within the first two weeks of starting the project. 
  • Audits and action plans will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the CMS of {CLIENT NAME}.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to {CLIENT EMAIL ADDRESS}.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your business services.

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the pages should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for this cross promotion project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with {CLIENT NAME}.


Signed _____________________________________________________________

{CLIENT NAME}

Date: ______/______/____________

The Independent Worker

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