Catering Proposal Template

Want to impress potential clients and win over their taste buds with your proposals? With a range of design options, our catering proposal template help you showcase your culinary experience and leave a lasting impression.
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Catering Proposal Template
Catering Proposal Template
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Jordan Coleman
3978 Badger Pond Lane
Harvest Foods
Mildred Araujo
4436 Bottom Lane
Advansed Teksyztems
Proposal block placeholder

Hello Mildred Araujo,

We are extremely delighted to have the opportunity to send you a proposal to cater your lovely event. We have worked in the catering business for 2 generations now, and have been in the background of a variety of events, from weddings, to business conferences.

We want to make sure that this year's conference will be a fruitful one for your business, and we can help you do that by ensuring that all your visitors will have a delicious selection of food and drink to choose from.

Below you’ll find our proposals on how we will ensure you have an amazing conference this year. If there are some things that you would wish to change we are more than happy to oblige.


Jordan Coleman

Why Jordan Coleman for catering services?

We’ve been working in catering for two generations now, as my mother started this business in 1981, after catering events for her friends. Now we still work with our local community, but travel the world to cater events in Europe, and the US.

Here are some testimonials from previous clients:

  • We will never forget Jordan Coleman and how they organized such an amazing meal for our business conference in 2017, all the food was locally sourced, and every allergy taken into consideration. -Jill, CEO of Sales Organization
  • Jordan Coleman is a brilliant catering service. We had a last minute fall out with our previous catering before our wedding, but Jordan Coleman was able to have a menu ready for us in no time. -Tom and Lisa, Seattle

It’s only thanks to our clients' reviews that we can really understand what we do, and we hope that these two examples make you understand that we have what it takes to take on any challenge.

Project description

From what we talked about on the phone you’ll be needing our service for a conference of 150 people. This isn’t a problem for us, the main thing we will need on your part to begin are any allergies that are known, even though we tend to have a fair amount of alternatives always ready, as food allergies are extremely common, and we don’t want any of your attendees to go hungry.

Once we come to an agreement on what theme you had in mind for your menu, we’ll come up with a variety of menus for you to pick from.


Let’s look at how we will cater your event in the best way possible:

  • Once you have reviewed and picked the menu of your choosing, we will decide which way you would like to have the menus graphically.
  • After we’ve worked out the menu graphics it is time to decide on how we will decorate your event.
  • Ideally a weekly meeting would benefit both parties as to not have any miscommunications.
  • Once the design, and the hospitality aspects are decided upon we will go ahead and meet so you can taste the courses we will prepare for your event.

If there are any things you wish to change please do not hesitate to contact us.

Deadline and deliverables

We will ensure that everything you have decided upon will be fresh the day of the event, and cooked on site as per agreement.

  • Menu ideas will be sent after one week of our contract signing.
  • Once the menus are accepted we will have a meeting after another week to talk about design, and hospitality.
  • Each course will be prepared during the times we have agreed upon, as to ensure your attendees have the freshest food possible.

We want to make sure your attendees will leave the event talking about your conference for years to come, not just the next morning.

Payment terms

Projects such as this one require a large upfront cost from my end. To help these events happen, I offer a schedule of payments. Here are the payment milestones:

  • 10% initial payment due upon signing the contract to reserve the catering services for the date required. 
  • A further 40% of the total will be invoiced 30 days prior to the event.
  • Payment of the remaining 50% will be due 7 days prior to the event.

All invoices will be sent after contract signing by both parties. Each invoice is payable within 5 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this catering event.

The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with Mildred Araujo.



Mildred Araujo

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Catering Proposal Template FAQ

What is a catering proposal?

A catering proposal is a document that provides information about their services as well as a quote for the services and payment terms to a potential client. A good proposal strengthens one's desire to close a deal. As a result, submitting catering proposals to potential clients is a good practice.

Reviewing catering proposals can teach potential clients a lot about freelance professionals and the services they provide, as well as creative ways to cater events. The catering proposal should be an elegant tool that provides incredible insight into a catering's talent and stylistic capabilities, allowing potential clients to make more informed decisions about potential partners and ensuring their event is celebrated exactly how they envision it.

A good catering proposal accomplishes several goals while also incorporating your personal freelancing brand's look and feel into the design of the document. Your catering proposal should highlight the three elements that concern clients the most, in addition to serving as a formal business proposal to a potential client: your style, your unique services, and the cost associated with each of your services.

Style and availability are critical factors in developing an effective catering proposal. Using your freelance experience and background, you should create a catering proposal template that you can use to streamline future similar freelancing proposals.

When you're ready to present your catering strategy to a potential client, you'll need to outline your creative vision for the client's specific event in the form of a formal proposal—to create a functional document that also reflects the look and feel of your brand, you'll need to use the suite of editing tools supported by your preferred document development software. As you explore the various options for creating proposal templates, keep in mind the specific needs of your freelance business as well as the catering and planning needs of your current clients.

Depending on the level of functionality you expect from your document development technology, your chosen editing program should provide you with the tools you need to create a basic catering proposal template that accurately reflects your brand while also clearly and concisely organizing all of the key elements of your vision for the client. This is the most effective way to show prospective clients that you provide valuable services that can have a significant impact on current business processes.

Indy's business is to make our clients' freelancing workflows easier. It's critical as a freelancer to accurately communicate the scope and style of your work to clients, and the most common way to do so is through a formal business proposal. By utilizing a business proposal template by Indy, Freelancers gain access to a powerful tool that allows them to precisely and clearly communicate their ideas to clients, as well as the fees associated with each component of the proposal plan.

A document development program such as Microsoft Word or Google Docs will be a manageable and affordable option for freelancers who want the ease-of-use of a word processor for the creation of their digital proposals. Both of these programs' basic customization tools enable freelancers to easily brand their documents with their own color scheme and font family. Customization is an important part of the document creation process for accurately capturing your freelancing company's look and feel.

To speed up the proposal-writing process, freelancers can use the cell-based organizational features of popular spreadsheet software such as Microsoft Excel or Google Docs.

How to write a catering proposal?

Your catering proposal template should include the key components of your plan for approaching the stylistic development of the event early in the proposal, before branching off into more focused sections to fully describe your process and the levels of services associated with your workflow.

Following that, you will create the actual content for your catering proposal, which will explain your catering workflow and process in greater detail. Keep in mind that the goal of your catering proposal is to demonstrate your understanding of the potential client's stylistic and food preferences as you create your template document.

Your catering proposal should highlight the following key components of your freelancing business to successfully persuade potential clients of the value of your unique and creative approach to catering their specific event:

  • type of event
  • date
  • time
  • guest count
  • venue
  • favorite foods or menu ideas

With these guidelines in mind, the caterer can create a detailed proposal that includes the actual menu, beverages, an itemized list for equipment rental, staff requirements, and any applicable food or beverage taxes.

After you've typed out the actual content of your catering proposal, ensuring that each subsection covers all major components of your workflow, processes, and creative ideas, you can begin creating a proposal template that can be used to streamline future proposals of the same type.

With an Indy business proposal template, freelancers can begin the proposal process with a step-by-step guide in hand, ready to be filled out with all of the proposal's essential components based on the needs of the specific freelancer, client, or industry. These role-specific templates will provide freelancers with the knowledge they need to create a catering proposal that emphasizes all key elements of the outline to the client in an elegant and clear manner.

Your template should use the organizational hierarchy provided by basic document formatting functionality to create a catering proposal that effectively communicates your creative ideas in a clear, succinct, and organized manner. These sections of your event planning proposal should allow you to introduce potential clients to your company and team. If you're a solo planner, this is where you introduce yourself and explain why a client should hire you instead of the competition.

The number of layers involved with your catering approach and style will determine the visualization of your template file. Depending on the complexity of your catering outline, use the formatting functionality provided by your preferred document development program to emphasize various elements of your proposal based on factors such as importance, timeline, and complexity.

Once you've established the flow and organization of your document, you can begin saving it as a template. Based on the document development program you used to create your catering proposal, choose the sharing option that best meets your and your potential client's needs.

What should be in a catering proposal?

A catering proposal is an important document that details critical aspects of your next freelance catering project, such as workflows, processes, and creative direction. A strong catering proposal is usually what determines whether a potential client will invest their time and money in you as a business partner. As a result, understanding the key components of any catering proposal is critical.

Each proposal should be tailored to the client's specific requirements. Event planning is a service industry, and the service, personal touch, and creative approach are what make an event successful and memorable, two qualities that help bring in new customers. Proposals should be well-written and well-researched, with all necessary details included so that the client can see what you're proposing.

The first step is to meet with your potential client to discuss their vision for the event, including the purpose, number of guests, and desired outcomes. Make a note of any ideas for the theme, catering, overall aesthetics, colors, or ambiance discussed during this meeting, as well as the date, time, and desired location.

In effective catering proposals, the following key elements are frequently considered:

  • The booking process
  • What methods do you use to collaborate with clients during the planning process for the catered event?
  • What are some of your previous clients' questions about the process that you can answer in your proposal?
  • What happens after the event is over?
  • What if they have questions or want to make changes?

As you continue to create catering proposal templates for future proposals, you'll gain a better understanding of your workflow's strengths and weaknesses. With these details, you'll be able to provide more detailed, descriptive overviews of your proposed project and services to potential clients. Thanks to your catering templates, you'll be able to provide a more accurate scope of proposed work to potential clients.

As you list your objectives, outline the outcomes you expect from your catering project. In this section, you should also inform the potential client about the elements you plan to produce by the end of the project.

  • timeline scheduling for production 
  • systems and workflows 
  • costs 
  • client satisfaction
  • post-project goal achievement and engagement

If you list your stylistic objectives in your catering proposal template with those factors in mind, you'll be able to craft a proposal that meets your potential client's needs before they have a chance to identify them. Strive to be proactive throughout the writing and planning processes when creating your proposal materials.

Finally, an overview of your established timeline will be one of the most important components of your catering proposal template. By presenting your catering plan to the client in chronological order, you can show your potential business partner the proven benefits of your one-of-a-kind service, which should be supported by previous work with clients and projects. It can be difficult to manage a project with multiple moving parts while also aligning various artistic development responsibilities in accordance with your proposed timeline. A project timetable is a useful tool for freelancers for bulk task planning and keeping the project on track.

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