Freelance Design Proposal Template

Introduction

Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations:

• Thomas Coto wants to redesign the branding and assets for their restaurant chain. This design work includes applying the design features across all seven New Jersey locations and the restaurant’s online properties.
• Louis Lattimore will design the imagery, logos, and decorations for the locations and match these designs to the website and apps.
• The goal is to launch the new designs at the locations and online properties simultaneously during the Easter weekend. Careful planning will need to take place to ensure everything comes together at the same time.

As you continue through this proposal, you will see how my Freelance Design services can help you meet your goals and your deadlines.

Why Louis Lattimore for Freelance Design services?

I specialize in cross-channel and multi-location design services. For over twelve years, I have helped businesses redesign their branding to sync their image across physical and digital properties. 

My services include:

• Complete branding design, including creative brand assets that can be used in multiple formats and locations.
• Cross-channel design that connects physical properties and digital properties with common visual elements such as fonts, colours, dynamic shapes, and patterns.
• Complete interior design services specifically for matching digital and physical imagery.

Here are some testimonials from previous clients:

• Louis Lattimore was great to work with. She understood our business and how we wanted to present ourselves and created a beautiful design for us on the first try. We love her work!
• Louis Lattimore is a brilliant professional. She received the brief from us, created the design, and delivered complete plans for us to implement the design everywhere we wanted it..

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

Based on your information, Thomas Coto wants to launch a new image for their seven restaurant locations, main website, and online food order apps. These properties currently have different looks, even though they share a common brand identity.

During the next six months, Louis Lattimorewill design a new brand identity for the physical locations as well as the website and apps. The aim is to have a visual theme that runs through all the properties. 

The timeline for delivery and brand reveal is to finish everything and launch prior to the Easter weekend. Succeeding with this timeline means coordinating the design teams and decorators so the final implementation happens concurrently.

Objectives

Here is the plan for how my Freelance Design services will meet your goals. Let me break down the specific targets and how they will be met.

• The plan is to launch everything simultaneously on Easter weekend. A coordinated development of the physical and digital properties will be required.
• First, the branding design will be completed. There are just over six months before Easter, so the entire process will be quick. A new brand design will be drafted in the first month of our project. The existing logo will be retained, although the colors may be altered.
• Second, the digital and physical design teams will be appointed. Louis Lattimorewill oversee their work so the final results match on all properties. The deadline for their work to be completed is one month prior to Easter. 
• 3D modeling of the restaurant locations will be used to test the designs and prepare feedback.
• The website and apps will be redesigned in a staging environment, so the redesign work will not affect ongoing business.
• During the final month prior to Easter, the physical installers will be appointed, supplies ordered, and a shutdown plan agreed to complete the redecoration in a very compact time window.

The simultaneous launch of multiple designs and properties will require close coordination. Louis Lattimore will provide project management for the design implementation phase.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at louis.lattimore@gmail.com

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the milestones for this project:

• During the first month, all the designs will be drafted with the dynamic visual elements.
• In the second to fifth months, the digital and physical property designs will be created. These will be highlighted in staging environments so feedback and editing can take place.
• In the final month before Easter, the implementation of the designs will be planned and all necessary subcontractors will be hired.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Thomas Coto.

Payment terms

Projects such as this one last for a number of months. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

• 25% initial payment due upon signing the contract and before any work begins. 
• Payment of the remaining 75% will be split evenly over the course of the six months prior to Easter.

Electronic invoices will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for this business project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with Thomas Coto.

Signed

Thomas Coto