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Influencer Proposal Template

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  • 2. Launch Indy’s Proposals tool
  • 3. Edit your proposal template

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Influencer Proposal Template
Sender's Name
Sender's Address
Sender's Company
Client's Name
Client's Address
Client's Company


Thanks for giving me the opportunity to present this proposal to you. I am honored to work with you and represent your brand as an influencer. I know your company is excited to work with you.

As I mentioned yesterday, I come from a business background so I have a good understanding of brand marketing. Your company's social media presence is already fantastic, it's my goal to use your voice to increase brand awareness and get more people interested in our company.

The rest of this proposal details how you will help promote our company. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

My brand enables ambassadors like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

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Influencer Proposal Template FAQ

What is an influencer proposal?

Influencer proposals can teach potential clients a lot about freelancers and the services they offer. Establishing relationships with capable business partners and influencer marketing experts is also critical in the world of social media. The influencer proposal is a powerful tool that provides information to potential clients so they can make better decisions about their partners, digital and social media marketing campaigns, captioning, video and photo editing, and other important aspects of their business. Influencer proposals should also include a strategy for either improving a company's social media performance or promoting an organization or product to the general public for consumption and review on a well-followed channel. 

A good influencer proposal achieves several objectives while also incorporating the look and feel of your personal freelancing brand into the document's design. In addition to serving as a formal business proposal to a potential client, your influencer proposal should highlight the three elements that concern clients the most: your approaches, processes, and the costs associated with each of your services. 

When it comes to writing an effective influencer proposal, strategy and outlines are essential. Using your freelance digital and social media marketing experience and background, create an influencer proposal template that you can use to streamline future freelancing proposals of the same type. 

When you're ready to present your influencer marketing strategy to a potential client, you'll need to outline your ideas in the form of a formal proposal—in order to create a functional document that also reflects the look and feel of your brand, you'll need to use the suite of editing tools supported by your document development software of choice. Examine the various options for creating proposal templates while keeping in mind your freelance business's needs as well as those of your current clients. 

Your chosen editing program should provide you with the tools you need to create a basic influencer proposal template that accurately reflects your brand while also clearly and concisely organizing all of the key elements of your influencer marketing strategy, depending on the level of functionality you expect from your document development technology. This is the most effective way to demonstrate to potential clients that you offer valuable services that can help them improve user engagement, follower count, and other influencer marketing-related aspects of their business.

The business of making our clients' freelancing workflows more efficient is our passion at Indy. A formal business proposal is the most common method of communicating the scope of your work to clients, and it is essential for you to do so accurately as a freelancer. By utilizing a business proposal template by Indy, freelancers gain access to a powerful tool that helps individual business owners convey their thoughts to their client accurately and clearly.

For freelancers who prefer the ease-of-use of a word processor for the creation of their digital proposals, a document development program such as Microsoft Word or Google Docs will be a manageable and affordable option. Individuals who want to personalize their documents with their own color scheme and font family can do so using both of these programs' basic customization tools. 

Freelancers who want to speed up the proposal-writing process can use the cell-based organizational features of popular spreadsheet software like Microsoft Excel or Google Docs.

How to write an influencer proposal?

Before branching off into more focused sections to fully explain your ideas to a potential client—without sacrificing clarity or accuracy—include the key components of your influencer marketing plan early in the proposal. Freelancers can then use this space to elaborate on their most important strategic elements, giving the potential client a more in-depth look at each level of the plan's organization and structure. 

Writing the actual content that explains your influencer marketing campaign strategy in greater depth is the next step in creating your influencer proposal. Remember that the goal of your influencer proposal is to demonstrate that you understand the potential client's business needs and demands, and that your solutions to those problems are presented in a visual and straightforward manner. 

The next step in creating your influencer proposal will be to create content that explains your influencer marketing campaign solutions in greater detail. To successfully persuade potential clients of the value of your unique influencer marketing solutions and strategies, your proposal should highlight the following key components of your freelancing business:

  • your turn-round rate and workflow process
  • the credibility and experience of your freelancing operation
  • the flexibility of your business operations
  • the capabilities of your influencer and social media marketing campaign solutions and strategies 
  • how companies will achieve their influencer marketing and business goals by investing in your freelancing services

When potential clients are looking for business development and support partners, marketing professionals must demonstrate the efficiency and productivity of their own internal processes and turnover workflows. By emphasizing elements such as turnaround times and workflow processes in the influencer proposal, freelancers provide important insight into estimated project length and prioritization skills, both of which may influence a potential client's decision to work with a specific freelancer or company. 

You can begin the process of creating a proposal template after you've typed out the actual content of your influencer proposal, making sure that each subsection effectively covers all major components of your strategy. 

To create an influencer proposal that effectively communicates your ideas in a clear, succinct, and organized manner, your template should use the organizational hierarchy provided by basic document formatting functionality.

With an Indy business proposal template, freelancers can begin the proposal process with a step-by-step guide before them, ready to be filled in with all the essential components of the proposal plan according to the needs of the specific freelancer, client, or industry. These role-specific templates will give freelancers the knowledge they need to create an influencer proposal that, regardless of the industry, highlights all of the most important aspects of the strategy to the client in an elegant and succinct manner.

The number of layers in your influencer marketing campaign strategy will determine the visual appearance of your template file. You can use the formatting functionality provided by your preferred document development program to highlight various elements of your proposal based on factors such as importance, timeliness, and complexity. The format of your proposal will be determined by the complexity of your influencer marketing campaign plan. 

After you've established your document's flow and organization, you can start saving your influencer proposal as a template for future use. Choose the sharing option that best meets the needs of both you and your potential business partner, based on the document development program you used to create your influencer proposal (s).

What should be in an influencer proposal?

Every effective influencer proposal will include four basic components, including the following key elements: 

  • existing process analysis
  • project/work scope
  • deliverables, deadlines, and milestones
  • proof and terms of work

The potential client's existing social media processes and management workflows will be examined in detail as you conduct research to inform your influencer marketing strategy and subsequent proposals. Please make certain that you include all pertinent information about your observational findings in this section of your influencer proposal template. Make it a point to emphasize the effectiveness of their current social media processes, as well as the ways in which your proposed influencer solutions will improve those workflows for them in the future, when communicating with a prospective client. 

After that, the scope of your strategy and proposed action plan should be laid out in detail in the following section of your influencer proposal template. Maintain complete and accurate detail in this section of your proposal template by ensuring that all activities, tasks, and services that will be performed as part of a potential work agreement have been outlined in full. Include critical strategic elements such as posting frequency, brand guidelines, keyword monitoring, content creation and/or curation, and other relevant information. 

The scope of your work allows you to establish with your prospective client early on both the potential benefits and limitations of your influencer proposal by clearly outlining the scope of your work. Emphasize exactly what it is that you are offering your potential client in terms of the improvement of their social media strategy in this section of your proposal. 

From there, your proposal template should include all pertinent information about the project's deliverables, deadlines, and milestones, as well as any other pertinent information. You should outline the items related to the delivery of deliverable content in this section of the proposal template if your project involves a high volume of deliverable content such as social media copy or graphic design work. It is also important to include in this section of the proposal a list of all relevant deadlines and milestones pertaining to the services that are being proposed. 

Finally, your influencer proposal template should include specifics about the proof and the terms of the work that will be provided to the client. Provide an outline for how the performance of your social media campaign will be measured at the end of a specified period that will need to be agreed upon between the freelancer and the client in this section of the proposal template. 

This section of the proposal template should also include all information related to billing methods and practices, project and transaction fees, freelancer-specific workflow details, and any other policies relevant to the project as outlined by the freelancer in the proposal template section above. 

When communicating with a prospective client via digital means, it is best practice to outline next steps within the proposal itself to avoid unnecessary back and forth between the two parties. In the final version of the proposal template, it may be beneficial to include information such as agreement or proposal amendment deadlines, as well as other pertinent information. 

While the above-outlined elements are all important components of an influencer proposal template, there are a wide range of methods for producing effective, high-quality proposals. As you build out your influencer proposal template, it’s important to keep in mind that the length of your proposal will vary depending on the client, and you can adapt your proposal template based on the unique demands and characteristics of each influencer strategy.

Influencer Proposal Template
Sender's Name
Sender's Address
Sender's Company
Client's Name
Client's Address
Client's Company


Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your design services.


Thanks for giving me the opportunity to present this proposal to you. I am honored to work with you and represent your brand as an influencer. I know {CLIENT COMPANY NAME} is excited to work with you.

As I mentioned yesterday, I come from a business background so I have a good understanding of brand marketing. {CLIENT COMPANY NAME}'s social media presence is already fantastic, it's my goal to use your voice to increase brand awareness and get more people interested in our company.

The rest of this proposal details how you will help promote our company. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.



Why {YOUR NAME} for business services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My brand enables ambassadors like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonials from previous clients:

  • {YOUR NAME} was great to work with. They quickly identified the poorly performing social media accounts, made adjustments, and we saw a 2.6% jump in social media interactions within days. We’ll definitely use their services again. -Jill, CEO of ecommerce business
  • {YOUR NAME} is a brilliant professional. They set up our contract, started the work, delivered on time, and amazed us with the results. Our social media interactions jumped by 3.2% in eight weeks. -Tim, Sales Director of ecommerce business

My clients value my brand's professionalism, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the business services they need and how you can deliver them.

Based on your information, {CLIENT NAME} you can potentially help increase social media interactions by 3% in the next 180 days. You will help achieve this by optimizing (these brands) social media accounts to boost our brands awareness 5% on average on all of your social media platforms (including Facebook, Instagram, Twitter, Pinterest, etc.). {YOUR NAME} will review our brand and promote our brand to meet the conversion rate targets.

Conversion rate optimization is one of the services {YOs clients have seen increases between 2% - 4% during our projects. 


In this section, you can be even more specific about your business services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how you will promote my brand and how you will meet the goals. Let me break down the specific targets and how they will be met.

  • Each social media platform you promote my brand will be reviewed. An audit and action plan for each post will be prepared for your review.
  • Each social media post will be improved based on the approved action plan. 
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to {CLIENT NAME} to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at {YOUR EMAIL}.

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the business work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to helping you meet your deadlines and delivering quality brand promotion on schedule. Here are the milestones for this project:

  • Each post will be audited with an action plan within the first two weeks of starting the project. 
  • Audits and action plans will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the CMS of {CLIENT NAME}.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to {CLIENT EMAIL ADDRESS}.

My brand has a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your business services.

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the posts should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for you to be a brand ambassador. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with {CLIENT NAME}.

Signed _____________________________________________________________


Date: ______/______/____________

The Independent Worker

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