Web Audit Proposal Template

It can be a profitable investment to have a web audit done on your website. A professionally done audit on a proposal template that convinces decision makers to invest time and money will be worth the investment. There are several reasons why businesses should consider auditing their website. Here are the top reasons why a web audit proposal template from Indy would benefit you the most.

• See where the problem areas are (if any)  
• Organize all the findings into one proposal. Adding business goals will also help comb out the scope of work.
• An opportunity to review and measure all budget guidelines that will be needed for the website improvement project
• Explain in detail the opportunities you have found on the website during the audit and why it will benefit the company in the long run to invest in it
• Present the findings on what the audit stated
• Explain the strategies that will be taken to improve the website

 By explaining each of these crucial audit points in your web audit proposal, CEOs will have an easier time investing in the project. By educating the client a bit on how a web audit works, what it consists of, and what findings you have, it can majorly convince them that this is what they need for the company to thrive. 

The best way to create a web audit proposal is on a template. Indy’s personalized web audit proposal template includes everything you need to win over a client and a contract. To write a web audit proposal that will surely get you the contract of a lifetime, make sure to include this outline:

Set the Website Audit Checklist

There are many things to take into account in getting ready to audit a website that makes lots of profit. The more revenue it drives in, the more important this tedious task is. Be sure to include aspects like the sales goals, the marketing goals of the business, the effectiveness of data and analytics, web design, the ease of CMS management for the website, and usability. You also may want to add important digital aspects of the company website like how user-friendly it is (the usability of it), content, the quality of the content for search engine optimization, as well as security. Are the client’s customers on a trustworthy site? Can they trust to enter a credit card number into the system without any problems happening down the road? These are all excellent points to consider when performing a full company website audit.

Marketing and Strategies

In this section, explain all the strategies you plan on using in order to resolve the issue the client is facing in the digital world. This is the perfect place to also explain the goals that you plan on achieving with the given strategies. Describe what a successful resolution would look like for the client and what that would mean for them. Are there leads currently being generated by the company website? If not, what is the issue and explain how to fix it. Check if the company website is generating an overall positive growth in the right direction, or if it is declining and why.

Effectiveness of Audit

This is the place where you have to be extremely detailed on each of the web pages. Check if at least one call to action is integrated in the page. It is a good idea to also check and see that each page’s purpose is clear for the user. What is the point of a specific landing page? If you are scratching your head trying to figure it out, make sure to point it out at the time of the presentation. Understand if there is email marketing in place and if it has a strategy behind it.

Design of Website

Are the web pages on the company website filled with backlinks leading to other pages of the website? Double check that each of the landing pages are filled with hyperlinks, headers, sub headers, navigation, and text. This will ensure a healthy website that could keep up with the competition. Make sure that the images on the website are consistent with the overall message, and that each of them are free from copyright infringement.    

CMS

Test how easy it is to use the company content management system. Is every social platform for the company included? Are all direct messages and emails being responded to in a timely manner? Check the easiness of things like embedding videos, uploading content to webpages, posting and uploading blogs, uploading images, adding events, and updating team changes. See if it correlates on the front end of the website too.

Usability

Double check to see if the company website has a mobile app as well as a desktop version. Also check for the responsiveness of the website – does it crash a lot or is it slow to load? Time how long it takes the homepage to completely load; the faster the easier it is for search engines to discover it. These are important things to catch and present to the executives in the web audit proposal template. A good thing to search for are the top things users visit the website for. Once that is figured out, see if it is possible to perform the functions with ease.

SEO Practices

Making certain that things like alt image tags on photos are inputted correctly, description tags are in place, and title tags are a for sure thing. Are longtail keywords entered into the content correctly and with ease? Avoid keyword stuffing on the webpages, as this can drive the website credentials down. Also check to see if both inbound and outbound hyperlinks are being utilized and active. If not, moving the link elsewhere or entering an entirely new one will be sufficient.  

Content

One of the most important things to look out for, making sure the web copy and all content on the website is unique, original, informative, and engaging. The golden rule to checking content for your web audit proposal is ensuring all text is being written for a human, not a search engine. Be weary of duplicate content ono several web pages, as each page should be unique and filled with interesting copy. Check the grammar and punctuation on the pages, as it is important to have everything written free of mistakes. Also see if a blog is available, or how the company delivers its users fresh content often. This is another point of importance that should be addressed in the content world.  

Security

See if an SSL (or secure socket layer) certificate is in place for the company website. This is an important blanket layer of security to keep customer’s privacy safe and secure. It is a great sign of a trusted site and can bring good brand trust just by having it. Another thing to focus on is if the content management system is running on the latest version. This can have a negative effect on the website if it is not.  

Giving a letter grade A through F for each and every part of the website will give the executives of the company several ideas on how it is performing. This way, both the strengths and weaknesses of the site will show through, and you can begin working on problem solving the opportunities immediately.

There are excellent tools on the market that will allow you to audit the website in a safe, detailed, and fast way. SEM Rush, Google Analytics, Website Grader, and the Website Self Audit Kit are all excellent tools to use to discover the health of your website. Once the grading has been done, now you can move onto aligning the business goals. Lean heavily on the details of the opportunities the company faces. Present all the findings you discovered while auditing the website. Explain to the CEO what the business goal is in your perspective and how to accomplish it. From there, budget limits and guidelines could be explored. Be realistic and detailed with the client when it comes to this. Do not overpromise results in a short amount of time, as it is worse to do this than giving a very real and doable deadline. After every aspect of the company website has been discussed with the executives, now is the time to begin improving the website. Keep in mind, regularly performed audits have the opportunity to increase things like direct website traffic, brand trust, and bringing company awareness to the forefront. This will eventually lead to an improved online presence as well as user experience.