Social Media Management Proposal Template

This fully customizable template gives you a faster way to create winning proposals that make clients excited to work with you. Outline your social media management process, showcase your previous successful campaigns, and provide a clear timeline for completion.
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Social Media Management Proposal Template
Social Media Management Proposal Template
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Lawana Keeley
2723 Michigan Avenue
The Fox and Hound
Tiffany Hummer
4825 White Avenue
Friendly Advice
Proposal block placeholder


Hello Tiffany Hummer,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you grow your social media platforms for the {CLIENT COMPANY NAME} brand in the United States.

As I mentioned yesterday, I come from an advertising background so I have a good understanding of the marketing industry. {CLIENT COMPANY NAME}'s brand is already fantastic, it's my goal to use design to increase brand awareness.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.


Lawana Keeley

Why Lawana Keeley for business services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My work enables companies like yours to grow your social media presence. I’ve been assisting companies with social media management for more than five years.

Here are some testimonials from previous clients:

  • Lawana Keeley was great to work with. They quickly identified the poorly performing post, made adjustments, and we saw a 2.6% uplift within days. We’ll definitely use their services again. -Jill, CEO of ecommerce business
  • Lawana Keeley is a brilliant professional. They set up our contract, started the work, delivered on time, and amazed us with the results. Our social media page views jumped by 3.2% in eight weeks. -Tim, Sales Director of ecommerce business

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the business services they need and how you can deliver them.

Based on your information, Tiffany Hummer needs to increase your social media page views by 3% in the next 180 days. You want to achieve this by optimizing your website’s social media accounts to boost your views to 5% on average. Lawana Keeley will review each account and make changes as necessary to meet the social media presence.


In this section, you can be even more specific about your business services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how my management services will meet your goals. Let me break down the specific targets and how they will be met.

  • Each social media account will be reviewed. An action plan for each account will be prepared for your review.
  • Each social media account will be improved based on the approved action plan.
  • Results will be monitored over a period of six weeks.
  • Weekly reports will be sent to Tiffany Hummer to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the business work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to meeting your deadlines and delivering quality work on schedule. Here are the milestones for this project:

  • Each social media account will have an action plan within the first two weeks of starting the project. 
  • Action plans will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the time frame of Tiffany Hummer.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Tiffany Hummer.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your business services.

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the social media accounts should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this social media management position. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with Tiffany Hummer.


Tiffany Hummer

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Social Media Management Proposal Template FAQ

What is a social media management proposal template?

A social media proposal is a document that explains how your expertise and understanding of your industry’s subject matter would benefit potential clients—it gives your client a formalized version of your thoughts, outlined clearly in a way that accurately represents how your services will improve their current social media management strategy.

In essence, a social media management proposal is you as a digital media marketer or strategist—in proposal form.

When it comes to the management of a client’s social media channels, strategy is essential. In fact, it’s the whole point of the proposal: to demonstrate step-by-step to your potential client your specificaled objectives and goals for improving their current social media strategy. 

The key, however, is to demonstrate your capabilities as a freelancer and the benefits of choosing your services over the competition without giving away your entire strategy in the proposal. Once you’ve figured out what it is your potential client seeks from a social media management solution, you can begin crafting your social media management proposal to meet the specific needs of the prospective client. 

Once you’ve established your strategy and are ready to present your plan to your potential client, you’ll need to outline your plan through a formal proposal—in order to create this branded document, you’ll use a social media management proposal template produced in the document development software of your choosing.

Depending on the level of functionality you expect from your document development tools, your chosen program should give you the tools necessary to create a social media management proposal template that accurately reflects your brand while also organizing all the key elements of your social media strategy.

For freelancers who desire the ease-of-use of a word processor for the creation of their digital proposals, a document development program such as Microsoft Word or Google Docs will serve as a manageable, affordable option. The basic customization tools offered by both programs allow users to easily brand their materials according to their organization’s unique color scheme and font families. For freelancers in need of more guided direction for creating their digital proposals, both programs offer a selection of pre-designed templates that can easily be updated in-platform. From there, freelancers can easily update their proposals to more effectively emphasize the various layers of their proposal using a range of formatting tools. For easy sharing with potential clients, both programs support multi-format exporting, and with Google Docs, readable versions of the final proposals can be shared digitally to clients with Google accounts.

Alternatively, freelancers who wish to further streamline the proposal-writing process may opt to utilize the cell-based organizational functions supported by popular spreadsheet software such as Microsoft Excel or Google Docs. Both platforms provide users with basic customization tools for document branding, as well as a modest selection of pre-designed templates that can be updated according to the organization and flow of your proposal. By using spreadsheet software to create your document, you add a creative flair to your proposal that’s demonstrated by the flexibility of your presentation medium.

How to write a social media management proposal template?

In order to convey your ideas to a potential client clearly and accurately, your social media management proposal template should cover all key components of your strategy early on in the proposal before breaking off into more focused sections. In those sections, freelancers can use the space to expand upon their key strategy points, providing the potential client with a more in-depth look at each of the plan’s subcomponents. 

From there, the next stage of the proposal writing process will involve creating the actual material that describes your social media management strategy in fuller, more complete detail. Remember, the goal of your social media management proposal should be to demonstrate your understanding, as a freelancer, of the potential client’s business and social media management needs. 

Clients frequently understand that they require assistance with social media management but are unable to articulate why they need support or what exactly their social media goals are. As such, freelancers must provide an overview of the clients’ needs, as well as an outline of how each component of your strategy will address those needs, within the initial proposal. 

Once you’ve written out your social media management proposal, making sure that your plan touches upon all key elements of your social media strategy and effectively expands upon each subpoint, you can begin formatting the social media management proposal template to streamline future proposals of the same type. 

In order to craft a social media management proposal that effectively demonstrates your ideas in a clear, concise, and organized way, your template should use the power of organizational hierarchy to your advantage.

Depending on the number of layers involved in your social media management strategy, the formatting of your proposal headings will vary. The key, however, is to compose the document in such a way that each section of your proposal emphasizes the various layers of your social media plan for the given client and project. Use bolded or italicized headings to organize the various layers of your proposal, taking into account the position of various elements in relation to the overall timeline of your management plan. 

Once you’ve established the flow of your proposal through document formatting, you can begin the process of finalizing your social media management proposal template for future use. To turn your social media management proposal into a template, first you’ll need to choose the document development program that’s best suited to the unique needs of your freelancing operation and your existing clients. 

Depending on the level of functionality you desire from your document development program, tools offered by the Microsoft Office and Google suites provide the essential customization tools and editing capabilities necessary to craft a basic social media management proposal template. As you consider the various options for building your proposal template, explore additional programs that focus on ease-of-use and functionality, including Excel or Google Sheets. 

If you’ve already used a word processor to write your proposal, such as Word or Google Docs, you can save time by saving your proposal as a template within its local folder or a designated Drive location. 

What should be in a social media management proposal template?

Every effective social media management proposal will include four basic components, including the following key elements: 

  • existing process analysis
  • project/work scope
  • deliverables, deadlines, and milestones
  • proof and terms of work

As you perform research to inform your social media management strategy and subsequent proposals, you’ll be taking a thorough look at the potential client’s existing social media processes and management workflows. In this section of your social media management proposal template, be sure to include all information relevant to your observational findings. Manage the expectations of your potential client by emphasizing the performance of their current social media processes, as well as the ways in which your proposed social media management solutions will improve those workflows for the prospective client going forward.

The next section of your social media management proposal template should outline the scope of your strategy and proposed action plan. In this section of your proposal template, ensure all activities, tasks, and services that will be performed as part of a potential work agreement have been outlined in complete detail. Include important strategic elements such as posting frequency, brand guidelines, keyword monitoring, and content creation and/or curation.

By clearly outlining the scope of your work, you establish with your prospective client early on both the potential benefits and limitations of your social media management proposal. In this section, highlight exactly what it is that you’re offering your potential client with regards to the improvement of their social media strategy. 

From there, your proposal template should highlight all information relevant to the deliverables, deadlines, and milestones associated with the project. If your project involves the turnover of deliverable content, including social media copy or graphic work, this section of the proposal template should outline the items related to that content. This section of the proposal should also note all relevant deadlines and milestones associated with the services suggested in the proposal.  

Finally, your social media management proposal template should outline details related to the proof and terms of the provided work. In this section of the proposal template, outline how the performance of your social media campaign will be measured at the end of a designated period that will need to be agreed upon between the freelancer and the client.

Additionally, this section of the proposal template should also detail the terms of the project, including all information related to billing methods and practices; project and transactions fees; freelancer-specific workflow details; and any other policies relevant to the project as outlined by the freelancer.

To avoid unnecessary back-and-forth with the prospective client when communicating digitally, it’s best practice to outline next steps within the proposal itself. Information related to any agreement or proposal amendment deadlines, for example, may be useful to include in the final version of the proposal template. 

While the above-outlined elements are all important components of a social media management proposal template, there are a wide range of methods for producing effective, high-quality proposals. As you build out your social media management proposal template, it’s important to keep in mind that the length of your proposal will vary depending on the client, and you can adapt your proposal template based on the unique demands and characteristics of each social media management strategy. 

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