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Content Writing Proposal Template

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Content Writing Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Hello,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you grow the Your Company brand and get worldwide recognition.

As I mentioned yesterday, I come from a marketing background so I have a good understanding of the corporate industry. Your Company's brand is already fantastic, it's my goal to use design to increase brand awareness and get more people excited and interested in your company.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

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Content Writing Proposal FAQ

What is a content writing proposal?

Content writing, as vital and as requisite as it is, is seen as a means of messaging or communicating to better send out vital information of a particular brand, painting images of the said brand in the minds of viewers/readers. It gives out educational and informative details and, in one way or the other, heightens sales for better growth and expansion.  

The growing needs of social media, website platforms, and blogs have projected a race or competition towards fishing out good and quality information. People with or without formal education may visit the internet, seek out many concepts, ideas towards a particular topic, have an understanding of it, and become a pro in it. And that is precisely how many people get informed with all the knowledge they carry just by opening their screens and tapping a web browser or a social media app.

The beauty of these scenes is when you search for a piece of information, and you know exactly where to find it due to their presence in your head that has been built from their consistency and the quality information they offer. For this reason, so many information providers or brands trying to make sales have taken it as a task to provide helpful information to their viewers. Most business spheres are looking for content writers to help them meet this need of the century, but many don’t know where to find and rely on other brands, elaborating the pains of plagiarism. So the best way to let these brands know of some writer’s existence and proficiency, content writing proposals are made and sent across by so many means.

A content writing proposal is a drafted plan synced with all the requisites of making a content writer fit. It also helps in handling all the needs in the content creation for a brand. There isn’t a writer without a creative mind, so proposal writing limits potential writers in a selected project. Therefore, this proposal is a document that markets the writer, i.e., proposing that the writers and their writing formats and strategies are the best, which may likely affect the client’s decision in concluding with a writer or more.

Content writing is an intellectual activity that shows a combination of one’s imaginative power, critical thinking, and language structure; by combining words, phrases, and sentence structure to sell oneself better, the content writing proposal must exhibit one’s smartness, creativity, and ability to keep the reader glued. It is the first written content that is being regarded as content creation before every other attached document. 

It is advisable that for better consideration, proposals should be sent to brands that the writer may likely resonate with. Let’s say, for instance, a blog about financial projections, foreign exchanges, and cryptocurrencies needs an additional content writer to fill up vacant space. The writer has been a food, drinks, games blogger and the best at it for a while. No matter how efficient the writer may claim in research, finance is a different street altogether. The blog or brand may likely appoint a writer who may have written works on data, excel sheets, or even monies. One has to resonate with something before sending out a proposal, maybe via a proposal tool. So before drafting and writing, the question should be, if I am the brand in need of a real estate writer, will I accept and consider an expert content writer in the health niche?

How to write a content writing proposal?

All writeups have a structure. A context structure aims to make the reader pick interest in the proposal, read the proposal thoroughly, and respond positively to future engagement. This proposal is expected to be creative, so it can stand out among others. Moreover, with the current rise of sending cold emails, this may be the first information the receiver has of the writer; hence a clear picture and description of potentials should be spelled out to keep the receiver fascinated and a willingness to find out more of this writer and hopefully request for a meeting. With this mindset, a proposal draft should be made, like a building plan designed by an architect, giving an imaginary view of what the building will look like but not yet tangible - this applies to Content Writing proposals. 

There are various formats for writing a proposal. Most freelancers begin with the appreciation technique: appraisals, adoration, and congratulations are made to gladden the receiver’s heart. Everybody wants to be appreciated for the little efforts or roles they play in their business/life. In a few lines, appraise, then hit the nail on its head. Let the reader know the reason for the proposal. And this can be done by identifying the problem and how your presence or role will help resolve this. If there isn’t an issue, then what are your offers? Either you feel the brand’s content deserves to be more affluent, catchy, or even more exciting. Something has to be spelled out as a need and how that need would be taken care of with your involvement.

Now, the following point elaborates the intended message of the title or heading of the document. It also shows that the freelancer has done enough research, knows the client’s needs, and would meet all if given a chance. It also spells out the prospects of the freelancer in question. Generally, it gives a feeling that the writer went out of his way to find out more about the brand and narrowed it to their needs. Hence, the proposal isn’t any bulk SMS /mail or something.

A content writing proposal should have zero grammatical errors. When the content can’t be easily understood, it is a total turn-off for the reader, the subsequent audience. Error correction tools should be employed and be proofread countless times before sending out, as this matters greatly. Moreover, if one claims to be a professional content writer, these writing tools shouldn’t be an issue to use. The content should be slightly off from the intended message rather than having lots of jargon and wrong sentence structures.

 It is also vital to note that the competition is high, plagiarism is even more. Standing out, being educative and informative in a welcoming manner is what a brand expects of their content writers. Portray these in one document, and then you’ll get yourself the gig.

What should be in a content writing proposal?

Every proposal has a goal, and the way it is written is just a means to an end. One means cannot be neglected or ignored by the others. Structures may be the foundation to keep a house standing, but if the house stands and the outward appearance isn’t beautiful enough, the eyes may not fall in love with it. So, all factors in content writing are needed to win and keep the heart of the reader/ receiver.

The following is the structure of what Content writing proposal should be made up of:

  • Salutation/Introduction: In brief sentences, you may salute officially, give an introduction of yourself, and state what the document in front of the reader is all about. At this point, you need to get the reader or receiver intrigued about who you are and why you are the best fit for whatever you are proposing. State achievement and awards truthfully and succinctly endeavoring not to look too boastful.
  • Identification of Problem/Your Why: At this point, you can spell out your goal for writing the proposal, what you may have discovered as a problem, and the strategies/tools you’ll use to resolve and better promote the brand.
  • Outline your writing tools: it is also advised to state the writing tools you regularly use for typing, editing, and posting to show your credibility and proficiency. It exhibits that you’ve been in the business for a while, and you know your onions.
  • Cost/Payment Procedures/Quote: This is a vital part of your proposal, and if not probably defined, it may cause a breach of agreement in the future. How do you intend to be paid? How much do you want to be paid for a writing project? It is crucial to measure according to the number of words required for each project as it helps with writing projections.
  • Time frame: The hours it’ll take to finish each writing project or article. For instance, if you are proposing to be a blog writer, and it is expected that you drop daily content, then it is necessary to state how many hours it’ll take to finish creating and writing many words. Avoid lies at this point, no matter how bad you need the gig, else a working relationship may see jeopardy even before commencement, except, of course, you want to work on your speed, and you need to be fired up a little.
  • Links or portfolio: If possible, links or previous works can be attached to show how. If you advertise your works and efforts online, you may also add a link to your social media accounts. Seeing positive reviews from other clients may be motivating enough to make you the best fit for the job.
  • Possible means of contacting/ reaching out: Now, this part is usually neglected, no matter the means at which you’ll be sending the proposal, dish out other forms of contacting you, so if one doesn’t work or go through, another may fall in. It won’t be nice after painting the house and making it attractive; knocking becomes a big issue.
Content Writing Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Introduction

Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your design services.

Hello {CLIENT NAME},

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you grow the {CLIENT COMPANY NAME} brand and get worldwide recognition.

As I mentioned yesterday, I come from a marketing background so I have a good understanding of the corporate industry. {CLIENT COMPANY NAME}'s brand is already fantastic, it's my goal to use design to increase brand awareness and get more people excited and interested in your company.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

Best,

{YOUR NAME}

Why {YOUR NAME} for business services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonials from previous clients:

  • {YOUR NAME} was great to work with. They quickly wrote amazing articles that helped bring in more traffic to our site.  We’ll definitely use their services again. -Jill, CEO of ecommerce business
  • {YOUR NAME} is a brilliant professional. They started the work, delivered on time, and amazed us with the results.  -Tim, Sales Director of ecommerce business

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the business services they need and how you can deliver them.

Based on your information, {CLIENT NAME} needs about 30 articles written in the next 180 days. {CLIENT NAME} will review every article and see if it fits their website. {YOUR NAME} will review each topic and write each article for the client.

Conversion rate optimization is one of the services {YOs clients have seen increases between 2% - 4% during our projects. 

Objectives

In this section, you can be even more specific about your business services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how my business services will meet your goals. Let me break down the specific targets and how they will be met.

  • Each article will be reviewed. An action plan for each article will be prepared for your review.
  • Each article will be improved based on the approved action plan.
  • Results will be monitored over a period of six weeks using Google Analytics.
  • Weekly reports will be sent to {CLIENT NAME} to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at {YOUR EMAIL}.

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the business work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the milestones for this project:

  • Each article will be reviewed with an action plan within the first two weeks of starting the project. 
  • An action plans will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the CMS of {CLIENT NAME}.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to {CLIENT EMAIL ADDRESS}.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your business services.

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the pages should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for this business project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with {CLIENT NAME}.


Signed _____________________________________________________________

{CLIENT NAME}

Date: ______/______/____________

The Independent Worker

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