Content Writing Proposal Template

Looking to pitch a new project or secure ongoing work? With our professional and easy-to-use content writing proposal template, you can craft a winning pitch that showcases your writing skills and highlights your experience.
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Content Writing Proposal Template
Content Writing Proposal Template
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Denise Chappell
2192 Cambridge Court
Chappell Creative
Charles Bandy
4864 East Avenue
Proposal block placeholder


Hello Charles Bandy,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you grow the Chappell Creative brand.

Your company’s blog and newsletter are already looking good, but we talked about how to improve the quality and scale up your content creation to achieve better results. My content writing skills can help you achieve your goals through professional, high-quality writing that connects to your target audience and ranks higher in search engines.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.


Denise Chappell

Why Denise Chappell for content writing?

My content writing services focus on delivering a few things:

  • Creative and engaging content that creates a strong connection with your target audience.
  • Highly optimized content that will rank highly in search engines without sounding robotic or less than human.
  • Professional service measured by on-time delivery, very low error rate, and prompt communication.

I’m sure that I can help your business delight its current customers, reach more of your target audience, and develop content that brings more traffic to your website.

Here are some testimonials from previous clients:

  • Denise Chappell was great to work with. They quickly wrote amazing articles that helped bring in more traffic to our site. We’ll definitely use their services again. -Jill, CEO of ecommerce business
  • Denise Chappell is a brilliant professional. They started the work, delivered on time, and amazed us with the results. -Tim, Sales Director of ecommerce business

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

As we were chatting, I made a few notes. Here’s what I think you’re looking for:

  1. Audit and optimization of the content you’ve published in the past year.
  2. Content publishing plan created to map out the strategy for the next year.
  3. Blog articles written and published to match the strategy.

I can deliver all three of these key objectives for you. The audits will be conducted using ahrefs and SurferSEO for keyword analysis and on-page SEO. Afterwards, I’ll map out a content strategy based on the main focal points of your business and the keywords you want to dominate in the search engines. Finally, we’ll agree on a publishing schedule to achieve the strategy during the next twelve months.


Here is the plan for how my content writing services will meet your goals. Let me break down the specific targets and how they will be met.

  • The content your business published during the previous year will be analyzed. Here’s what I will do:
  • Connect your website to Google Search Console. Use ahrefs to analyze each post to determine the best keywords to target.
  • Audit each page according to those keywords using SurferSEO’s page audit feature.
  • Produce a report log of changes that could be made to the content to improve its ranking and reach.
  • If you choose, I can optimise each article as well. However, this is beyond the scope of our initial chat.
  • Following the analysis, I’ll prepare a plan for publishing content during the next twelve months that builds your authority around the main topics for your business. The plan will include blog ideas for each week and month.
  • Once the content publishing plan has been approved, I’ll begin writing all the blog posts. Since you have your own graphics team, my goal will be to deliver them to your team several days before the anticipated date of publishing.

That’s a rough outline of how this project can proceed. If you have any questions, please ask me and I will be happy to go into further details.

Any adjustments to the plans can be made by sending me a message via my email at

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality content writing work on schedule. Here are the milestones for this project:

  • The initial review and audit should be completed within two weeks of starting the project. A shared Google Drive folder will be created to store the content audits for your review as well as a spreadsheet providing a general overview of the results.
  • Following the initial audit, the content plan will be produced during the next two weeks. This plan will take the form of a spreadsheet outlining each topic and the pages to be delivered for it. Keywords, search volumes, and current rankings will be included.
  • Once the publishing plan has been approved, I’ll start writing the content. Your business probably needs to publish two pieces of content each week, so that will be the goal.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Charles Bandy.

Payment terms

Projects such as this one run for months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • The remainder of the estimate will be split into 12 equal payments due each month during the contract. An invoice will be sent for each payment.

All the pages should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this content writing project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with Charles Bandy.



Charles Bandy

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  • Seal the deal with legally vetted contracts that protect your work, time, and money.
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  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Content Writing Proposal FAQ

What is a content writing proposal?

Content writing, as vital and as requisite as it is, is seen as a means of messaging or communicating to better send out vital information of a particular brand, painting images of the said brand in the minds of viewers/readers. It gives out educational and informative details and, in one way or the other, heightens sales for better growth and expansion.  

The growing needs of social media, website platforms, and blogs have projected a race or competition towards fishing out good and quality information. People with or without formal education may visit the internet, seek out many concepts, ideas towards a particular topic, have an understanding of it, and become a pro in it. And that is precisely how many people get informed with all the knowledge they carry just by opening their screens and tapping a web browser or a social media app.

The beauty of these scenes is when you search for a piece of information, and you know exactly where to find it due to their presence in your head that has been built from their consistency and the quality information they offer. For this reason, so many information providers or brands trying to make sales have taken it as a task to provide helpful information to their viewers. Most business spheres are looking for content writers to help them meet this need of the century, but many don’t know where to find and rely on other brands, elaborating the pains of plagiarism. So the best way to let these brands know of some writer’s existence and proficiency, content writing proposals are made and sent across by so many means.

A content writing proposal is a drafted plan synced with all the requisites of making a content writer fit. It also helps in handling all the needs in the content creation for a brand. There isn’t a writer without a creative mind, so proposal writing limits potential writers in a selected project. Therefore, this proposal is a document that markets the writer, i.e., proposing that the writers and their writing formats and strategies are the best, which may likely affect the client’s decision in concluding with a writer or more.

Content writing is an intellectual activity that shows a combination of one’s imaginative power, critical thinking, and language structure; by combining words, phrases, and sentence structure to sell oneself better, the content writing proposal must exhibit one’s smartness, creativity, and ability to keep the reader glued. It is the first written content that is being regarded as content creation before every other attached document. 

It is advisable that for better consideration, proposals should be sent to brands that the writer may likely resonate with. Let’s say, for instance, a blog about financial projections, foreign exchanges, and cryptocurrencies needs an additional content writer to fill up vacant space. The writer has been a food, drinks, games blogger and the best at it for a while. No matter how efficient the writer may claim in research, finance is a different street altogether. The blog or brand may likely appoint a writer who may have written works on data, excel sheets, or even monies. One has to resonate with something before sending out a proposal, maybe via a proposal tool. So before drafting and writing, the question should be, if I am the brand in need of a real estate writer, will I accept and consider an expert content writer in the health niche?

How to write a content writing proposal?

All writeups have a structure. A context structure aims to make the reader pick interest in the proposal, read the proposal thoroughly, and respond positively to future engagement. This proposal is expected to be creative, so it can stand out among others. Moreover, with the current rise of sending cold emails, this may be the first information the receiver has of the writer; hence a clear picture and description of potentials should be spelled out to keep the receiver fascinated and a willingness to find out more of this writer and hopefully request for a meeting. With this mindset, a proposal draft should be made, like a building plan designed by an architect, giving an imaginary view of what the building will look like but not yet tangible - this applies to Content Writing proposals. 

There are various formats for writing a proposal. Most freelancers begin with the appreciation technique: appraisals, adoration, and congratulations are made to gladden the receiver’s heart. Everybody wants to be appreciated for the little efforts or roles they play in their business/life. In a few lines, appraise, then hit the nail on its head. Let the reader know the reason for the proposal. And this can be done by identifying the problem and how your presence or role will help resolve this. If there isn’t an issue, then what are your offers? Either you feel the brand’s content deserves to be more affluent, catchy, or even more exciting. Something has to be spelled out as a need and how that need would be taken care of with your involvement.

Now, the following point elaborates the intended message of the title or heading of the document. It also shows that the freelancer has done enough research, knows the client’s needs, and would meet all if given a chance. It also spells out the prospects of the freelancer in question. Generally, it gives a feeling that the writer went out of his way to find out more about the brand and narrowed it to their needs. Hence, the proposal isn’t any bulk SMS /mail or something.

A content writing proposal should have zero grammatical errors. When the content can’t be easily understood, it is a total turn-off for the reader, the subsequent audience. Error correction tools should be employed and be proofread countless times before sending out, as this matters greatly. Moreover, if one claims to be a professional content writer, these writing tools shouldn’t be an issue to use. The content should be slightly off from the intended message rather than having lots of jargon and wrong sentence structures.

 It is also vital to note that the competition is high, plagiarism is even more. Standing out, being educative and informative in a welcoming manner is what a brand expects of their content writers. Portray these in one document, and then you’ll get yourself the gig.

What should be in a content writing proposal?

Every proposal has a goal, and the way it is written is just a means to an end. One means cannot be neglected or ignored by the others. Structures may be the foundation to keep a house standing, but if the house stands and the outward appearance isn’t beautiful enough, the eyes may not fall in love with it. So, all factors in content writing are needed to win and keep the heart of the reader/ receiver.

The following is the structure of what Content writing proposal should be made up of:

  • Salutation/Introduction: In brief sentences, you may salute officially, give an introduction of yourself, and state what the document in front of the reader is all about. At this point, you need to get the reader or receiver intrigued about who you are and why you are the best fit for whatever you are proposing. State achievement and awards truthfully and succinctly endeavoring not to look too boastful.
  • Identification of Problem/Your Why: At this point, you can spell out your goal for writing the proposal, what you may have discovered as a problem, and the strategies/tools you’ll use to resolve and better promote the brand.
  • Outline your writing tools: it is also advised to state the writing tools you regularly use for typing, editing, and posting to show your credibility and proficiency. It exhibits that you’ve been in the business for a while, and you know your onions.
  • Cost/Payment Procedures/Quote: This is a vital part of your proposal, and if not probably defined, it may cause a breach of agreement in the future. How do you intend to be paid? How much do you want to be paid for a writing project? It is crucial to measure according to the number of words required for each project as it helps with writing projections.
  • Time frame: The hours it’ll take to finish each writing project or article. For instance, if you are proposing to be a blog writer, and it is expected that you drop daily content, then it is necessary to state how many hours it’ll take to finish creating and writing many words. Avoid lies at this point, no matter how bad you need the gig, else a working relationship may see jeopardy even before commencement, except, of course, you want to work on your speed, and you need to be fired up a little.
  • Links or portfolio: If possible, links or previous works can be attached to show how. If you advertise your works and efforts online, you may also add a link to your social media accounts. Seeing positive reviews from other clients may be motivating enough to make you the best fit for the job.
  • Possible means of contacting/ reaching out: Now, this part is usually neglected, no matter the means at which you’ll be sending the proposal, dish out other forms of contacting you, so if one doesn’t work or go through, another may fall in. It won’t be nice after painting the house and making it attractive; knocking becomes a big issue.

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