Simple Web Design Proposal Template

Looking to design stylish and functional websites for clients? Try out our simple web design proposal template. With its user-friendly interface and customizable options, you can easily showcase your design skills and impress clients with your attention to detail.
Mail icon
Pick from a library of royalty-free images
Simple Web Design Proposal Template
Simple Web Design Proposal Template
Add an expiration date
Lauren Ramirez
4766 Filbert Street
New World Realty
Devorah Gravely
2062 Hamilton Drive
Hawk Creative
Proposal block placeholder


Hello Devorah Gravely,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to designing your company's website.

As mentioned, I come from a web design background so I have a good understanding of the digital industry. Hawk Creative's website is already fantastic, it's my goal to use design to increase brand awareness and get more people to visit your website.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.


Lauren Ramirez

Why Lauren Ramirez for web design services?

My work enables company websites like yours to stand out against the competition. I’ve been assisting companies for more than five years.

Here are some testimonials from previous clients:

  • Lauren Ramirez was great to work with. They quickly made a plan and designed the website beautifully. We’ll definitely use their services again. -Jill, CEO of e-commerce business
  • Lauren Ramirez is a brilliant professional. They set up our contract, started the work, delivered on time, and amazed us with the results. -Tim, Sales Director of e-commerce business

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

Based on your information, Devorah Gravely needs their entire website revamped in the next 180 days including the website logos, design, and web pages. New World Realty will review each page and make a recommendation for the redesign.


Here is the plan for how my design services will meet your goals. Let me break down the specific targets and how they will be met.

  • An action plan for each design will be prepared for your review.
  • Each page of the website will be improved based on the approved action plan.
  • Results will be monitored over a period of six weeks.
  • Weekly reports will be sent to Devorah Gravely to highlight progress or flag any issues that need to be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the deliverables for this project:

  • An action plan for each web page within the first two weeks of starting the project. The action plan(s) will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the time frame of Hawk Creative.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to

My services have a reputation for organization, follow-through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Devorah Gravely.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • 25% of the total will be invoiced once the final audit and action plan have been approved.
  • 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All web pages should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

An electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in the suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this web design project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with Devorah Gravely.


Devorah Gravely

Ready to get started? Sign up now to create and customize eye-catching proposals that win new clients and grow your business.
Sign-up for free

How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
Sign up for a free Indy account
Launch Indy’s proposal builder
Edit your proposal in minutes
Send it off with just a click
Win more clients!

Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Simple Web Design Proposal Template FAQ

What is a Simple Web Design proposal template?

A proposal template is a tool you can use to make writing proposals easier. All the relevant details for your project are already included on its pages, so customizing this document takes only minutes.

For freelancers and independent contractors, a great proposal can be one of your most powerful job search tools. Proposals help you secure new work while also giving clients an idea about the talent they'll get when working with someone like yourself! Freelance professionals should take time to write up stellar proposals because it will open doors that might not otherwise have been opened.

You can invest time in creating a beautiful template for your proposals. This will include business information, logo and any other brand elements you want to add. There are sections of reusable content that cover topics such as the portfolio, common terms and conditions etc., and feedback from previous customers.

A template is a great way to establish yourself as an expert and maintain consistency across your brand. Every new proposal will have professional design quality, making good impressions on clients you want to win.

How to write a Simple Web Design proposal template?

Writing a Simple Web Design proposal template is simple. We'll show you a process for making your own with the help of this guide.

First, you need a few things:

  • You’ll be using a document editor. You could use a separate app such as Word, Google Docs, Adobe InDesign, or Pages.
  • When you use our Proposals tool, it’s really easy to connect your proposal to client records, a job contract, time tracking and invoices later.
  • You should also have access to any external files or media you want to include. For example, you will want your logo and pictures of landing pages you have already finished.

Now that you have those things, you can begin writing your Simple Web Design proposal template.

A great way to start making a template is to look at previous successful proposals. Copy information from them that can be reused in all your new proposals. This will save time and increase your chances of success.

If you don't have a complete template, then writing your own proposal from scratch using Indy's template is easy. Simply create a new one and start editing!

Here are the basic steps:

  1. In your new proposal template, add your company information and branding.
  2. Review the sections in the template and add or remove sections as you need them.
  3. Add information to each section. Focus on what you can reuse for every client.
  4. Once you have added all the reusable information, save your work.

That’s it! Your new proposal template is finished.

The best way to test the template is by using it to create a full proposal. While writing one, you can make note of what's missing from your template and go back later for updates.

What should be in a Simple Web Design proposal template?

Building confidence is vital for getting clients in the competitive Simple Web Design design industry. As a professional, your proposal needs to have an attractive design and clear structure.

Here are the elements we think you should include in every Simple Web Design proposal:

  • Beautiful Cover Page. Your cover page is the first thing potential clients will see when they open your proposal. It should do everything possible to make a great impression and leave them wanting more!
  • Service Description. This section is where you describe what your client should expect from working with you. You can include any specific approaches that are based on previous conversations or research.
  • Design Process and Milestones. In this section, help your client understand what will happen throughout the process by explaining each step of development. Be sure to explain when you'll be working on something and for how long so that they know exactly where their project is in its lifecycle at all times during the journey.
  • Social Proof. You are beginning to reel in your client, now it’s time to start landing them. Add a portfolio section here and utilize case studies, customer testimonials, and feedback as evidence of the quality work you can deliver.
  • Costs and Pricing. Great proposals are built on selling value, not talking about costs. Don’t move your cost and pricing section to an earlier point in your proposal. Instead, leave it to the end so the client is fully aware of the value you bring to the table.

From here, you can wrap up the proposal template with next steps the customer can take. These can include:

  • A digital signing service for making the approval process happen much faster.
  • A standard contract your client can review. Your contract can reference your proposal to make the client-specific sections relevant.
  • You can also include a payment method here to help your client get started quickly.

Your proposal will send a message of professionalism and dedication to the work you do. From its stunning cover page, all the way down to payment options at the back it is clear that your clients can rely on you for their needs as well as have access to services beyond those listed in your proposal should they need them later.

How can a free Simple Web Design Proposal Template help you win more clients?

The secret to winning more clients as a freelancer is to build your client’s confidence in your abilities. Proposal templates helps you do this in a few ways:

  • A template saves you time and makes your work look amazing. If you are on the ball, you can chat with a potential client about their work, hang up the phone, and finish a new proposal for them in ten or twenty minutes. Your new proposal won’t look rushed or half-done because it has so much useful information from previous templates that made this one just as great! Clients will be impressed by both your speed and efficiency.
  • A well-designed proposal template is going to turn into a proposal that impresses clients. You will look better because you are more efficient, but also your work looks attractive. Taking the time to customize a template so it looks good sets you apart from others who send simple emails or ugly proposals.
  • Finally, a proposal template will help you win more clients by freeing up your time to work on projects that are even bigger deals. If turning your template into a live proposal takes just fifteen minutes, you can use the time saved for other things like going back and forth with leads or finding new ones altogether.

Those are three ways your proposal template can help you land more jobs. Get started with one as soon as possible to begin reaping the benefits.

Indy University

Explore our blog for more info on making waves.