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Brand Ambassador Proposal Template

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  • 1. Sign up for a free Indy account
  • 2. Launch Indy’s Proposals tool
  • 3. Edit your proposal template

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Brand Ambassador Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Hello,

Thanks for giving me the opportunity to present this proposal to you. I am honored to work with you and represent your brand.  I know your company is excited to work with you.

As I mentioned yesterday, I come from a business background so I have a good understanding of brand marketing. Your Company's social media presence is already fantastic, it's my goal to use your voice to increase brand awareness and get more people interested in our company.

The rest of this proposal details how you will help promote our company. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

My brand enables ambassadors like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

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Brand Ambassador Proposal Template FAQ

What is a brand ambassador proposal?

A brand ambassador, also known as a brand representative, brand influencer, or corporate ambassador, is a person employed by a company to represent their products and promote their brand to increase brand awareness and drive sales. Brand ambassadors are the brand's face and may be required to maintain a consistent presence on social media platforms, post about the brand, or attend events to represent the brand. Being the brand's face, a brand ambassador must be adept at communication and possess networking skills to maintain the relationship between the brand, customers, and partners. The primary goal of a brand ambassador is to increase awareness of the brand and sales through several possible means.

A brand ambassador proposal can be defined as a document designed to persuade an organization to hire an individual to represent the brand positively and help the market to new audiences. Such proposals are to increase brand awareness, promote the brand, and drive sales. When tendering brand ambassador proposals, it is essential to remember that one is competing against several others vying to be brand ambassadors for that particular company. One must therefore strive to possess certain qualities that would set you apart from others. Your proposal must also show that you can fulfill the requirement to become a brand ambassador for the company, positively improve their brand, and grow sales. 

Brand ambassador proposals are suggestions or formal ideas put forward by a brand ambassador for consideration by the company it is tendered to. The company usually considers such proposals and becomes a standard contract if and when accepted by the company. Individuals who tender brand ambassador proposals must give reasons why they think they should represent the brand. They must also possess specific skills such as professionalism, trustworthiness, passion, and an online presence that can be used to advertise the brand. 

As a brand ambassador, you are the brand's face, and you represent a company and its ideals. In your behavior, interactions, and day-to-day interactions with individuals, you must always try to maintain a positive attitude and show genuine concern for the ideas and feelings of others. This is because any show of negative behavior would affect the brand and reduce sales. In maintaining a positive attitude, you represent the company well and ensure a positive experience for customers alike.

In addition, genuine passion for the brand and its product rubs off customers and encourages them to buy it. Branding is dependent on effective communication of enthusiasm which will influence consumers to maintain a relationship with the brand ambassadors and look to them for advice. 

Finally, brand ambassador proposals must go through proper research to identify and address the needs of the brand or company you wish to promote. You can use a proposal template to know where or have an idea of how the proposal should look like.

How to write a brand ambassador proposal template?

A brand ambassador proposal is a sign that a brand is interested in working with you. Still, they need more detail to understand better what you're offering and determine if it aligns with their goals. They are asking for and need a sound proposal that answers the who, what, when, where, and why of a brand campaign. By incorporating some levels of creativity and flexibility when crafting your brand proposal, you can increase the likelihood of your proposal being read.

When writing a brand ambassador proposal, there is a need to define your strategy and objective for clients clearly. Some people could use a little more convincing or help in understanding the impact and value you could give them. 

As a brand ambassador, your job is to help businesses reach new people by promoting their products to new audiences over the internet. A successful brand ambassador proposal is essential to convince them that you are the right candidate to grow their business to reach unprecedented growth levels. 

Essentially, a brand ambassador proposal states the "what, how, and why" of a brand campaign. It helps maintain complete alignment between you and your stakeholders and ensures all parties enter a project with similar expectations.  

As much as you need to impress your potential clients with a top-notch brand ambassador proposal, It's advisable to keep it simple. Some people tend to overload their proposals with a lot of information that ends up confusing their clients. Focus on what matters. Take great care to emphasize the crucial points you know your client wants to achieve with the project and make it your main priority.

A brand ambassador proposal should reflect who you are. When potential clients read your proposal, they get to understand vividly the concept you have planned for them. At the same time, they get to familiarize themselves with the kind of person you are. They get to experience the first taste of what it will be like to work with you, so you have to give it the attention it deserves. A brand ambassador proposal is an extension of yourself, not a separate entity. So, write your proposal as if your audience knows nothing about you. Express yourself, but stay concise and don't overshare. It will show your value before the collaboration even begins – this proposal tool can help you.

What should be in a brand proposal template?

A quality brand proposal template should start with a brief introduction of yourself. Imagine a letter is delivered to you. On receiving it, you take a look at the letter, but you can't find the sender's name. You open it with the hope of finding a clue that tells you who sent you the letter, but all you see therein is a message asking you to purchase something. Chances are the person probably forgot to include it in the letter. But as the recipient of the letter, there's enough reason for you to discard the note. This is what happens when you write a proposal without giving a brief but proper introduction about who you are. A well-structured brand proposal template starts with an introduction that tells your potential clients who you are, what you hope to accomplish, and how.

You can also include examples of your past projects to build credibility and establish yourself as an authority in your field. Examples of past campaigns can provide potential clients with a feel of your brand and how your services can help them. 

Next, you take it further with a campaign brief that describes what you have to offer in detail. It could be a new idea, a restructuring of a former method of operation, or you intend to add to the ground. Either way, you should conduct adequate research beforehand to understand and present a top-notch marketing campaign that outlines what you are offering and what you hope to accomplish. Your campaign brief should contain the following:

  1.  Define the campaign – first, identify the problem. Then, state how you intend to solve it. You can start by stating the concept and goal of the campaign. You don't just suggest an idea; show how you would execute it. Specific information regarding what your campaign would look like, What topic it intends to address, the audience it will reach, and why it is relevant to your clients. Take time to define your campaign with simple words that will make it easy for clients to grasp the message you have for them.
  2. Key objectives – Next, describe what you're hoping to achieve (brand awareness, engagement, etc.) so that clients know what to look for in campaign growth. Campaign reporting requirements such as goals and KPIs should be clearly stated at this junction to help track, measure, and monitor the results and success of your campaigns. Create easy-to-digest success metrics like True Reach, Engagement, and past collaborations. This will help your clients understand your decision-making process and set clear expectations for campaign performance.
  3. Campaign Dissemination -  this section explains how you intend to carry out your campaigns. From your research, it could be that they should adopt an organic approach, and sometimes, taking an inorganic approach could do the trick. Whichever method you choose to adopt, you articulate how you intend to promote your clients' businesses to achieve greater levels of productivity in terms of brand awareness, recognition, and publicity. Give as much information as possible to support your decision. 
  4. Campaign Deliverables & Timelines next, you focus on the deliverables, specifically the creative content for your clients. Confidently express your ideas using out-of-the-box thinking to create authentic content that aligns with your client's brand vision. Strategic timelines should be appointed to each deliverable to ensure work goes on smoothly and on schedule. It could address when the campaign is expected to go live as well
  5. Campaign Budget - give accurate information as regards the proposed budget for the project. This will give your clients an idea of how much your project will cost.

Yes. It will take time. But if you can devote your efforts to plan a comprehensive brand ambassador proposal, you are well on your way to making well-deserved sales. 

Brand Ambassador Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Introduction

Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your brand ambassador  services.

Hello {CLIENT NAME},

Thanks for giving me the opportunity to present this proposal to you. I am honored to work with you and represent your brand.  I know {CLIENT COMPANY NAME} is excited to work with you.

As I mentioned yesterday, I come from a business background so I have a good understanding of brand marketing. {CLIENT COMPANY NAME}'s social media presence is already fantastic, it's my goal to use your voice to increase brand awareness and get more people interested in our company.

The rest of this proposal details how you will help promote our company. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

Best,

{YOUR NAME}

Why {YOUR NAME} for business services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My brand enables ambassadors like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonial from previous client:

  • {YOUR NAME} is a brilliant professional. They set up our contract, started the work, delivered on time, and amazed us with the results. Our conversion rates jumped by 3.2% in eight weeks. -Tim, Sales Director of ecommerce business

My clients value my brand's professionalism, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the brand ambassador services they need and how you can deliver them.

Based on your information, {CLIENT NAME} you can potentially help increase brand awareness on all social media platforms  interactions by 3% in the next 180 days. I will help achieve this by optimizing (these brands) social media accounts to boost brand awareness 5% on average on all of your social media platforms (including Facebook, Instagram, Twitter, Pinterest, etc.). {YOUR NAME} will review our brand and promote our brand to meet your goal.

Objectives

In this section, you can be even more specific about your brand ambassador services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how I will promote your brand and how you will meet the goals. Let me break down the specific targets and how they will be met.

  • Each social media platform you promote my brand will be reviewed. An audit and action plan for each post will be prepared for your review.
  • Each social media post will be improved based on the approved action plan. 
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to {CLIENT NAME} to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at {YOUR EMAIL}.

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the brand ambassador work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to helping you meet your deadlines and delivering quality brand promotion on schedule. Here are the milestones for this project:

  • Each post will be audited with an action plan within the first two weeks of starting the project. 
  • Audits and action plans will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the CMS of {CLIENT NAME}.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to {CLIENT EMAIL ADDRESS}.

My brand has a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your brand ambassador services.

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the posts should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for you to be a brand ambassador. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with {CLIENT NAME}.


Signed _____________________________________________________________

{CLIENT NAME}

Date: ______/______/____________

The Independent Worker

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