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Brand Ambassador Proposal Template

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Brand Ambassador Proposal Template


Elizabeth Kelly
900 Geneva Street
Gold Megaphone


Brad Schroeder
1190 Mulberry Avenue
Vibrant Man


Thanks for getting in touch with me about representing you in the outdoor gear space. You may have seen my social media posts using some of your products already. Joining your brand ambassador program makes sense for both of us.

I can help your brand identity by adding a well-known social media influencer to your advertising. This will boost your brand awareness and online presence.

As a brand ambassador, I'll help you increase brand awareness and reach out to potential clients and customers. During our brand ambassador contract, your brand will be featured on my social media channels and also used for specific events that will bring publicity to you.

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Brand Ambassador Proposal Template FAQ

What is a brand ambassador proposal?

A brand ambassador, also known as a brand representative, brand influencer, or corporate ambassador, is a person employed by a company to represent their products and promote their brand to increase brand awareness and drive sales. Brand ambassadors are the brand's face and may be required to maintain a consistent presence on social media platforms, post about the brand, or attend events to represent the brand. Being the brand's face, a brand ambassador must be adept at communication and possess networking skills to maintain the relationship between the brand, customers, and partners. The primary goal of a brand ambassador is to increase awareness of the brand and sales through several possible means.

A brand ambassador proposal can be defined as a document designed to persuade an organization to hire an individual to represent the brand positively and help the market to new audiences. Such proposals are to increase brand awareness, promote the brand, and drive sales. When tendering brand ambassador proposals, it is essential to remember that one is competing against several others vying to be brand ambassadors for that particular company. One must therefore strive to possess certain qualities that would set you apart from others. Your proposal must also show that you can fulfill the requirement to become a brand ambassador for the company, positively improve their brand, and grow sales. 

Brand ambassador proposals are suggestions or formal ideas put forward by a brand ambassador for consideration by the company it is tendered to. The company usually considers such proposals and becomes a standard contract if and when accepted by the company. Individuals who tender brand ambassador proposals must give reasons why they think they should represent the brand. They must also possess specific skills such as professionalism, trustworthiness, passion, and an online presence that can be used to advertise the brand. 

As a brand ambassador, you are the brand's face, and you represent a company and its ideals. In your behavior, interactions, and day-to-day interactions with individuals, you must always try to maintain a positive attitude and show genuine concern for the ideas and feelings of others. This is because any show of negative behavior would affect the brand and reduce sales. In maintaining a positive attitude, you represent the company well and ensure a positive experience for customers alike.

In addition, genuine passion for the brand and its product rubs off customers and encourages them to buy it. Branding is dependent on effective communication of enthusiasm which will influence consumers to maintain a relationship with the brand ambassadors and look to them for advice. 

Finally, brand ambassador proposals must go through proper research to identify and address the needs of the brand or company you wish to promote. You can use a proposal template to know where or have an idea of how the proposal should look like.

How to write a brand ambassador proposal template?

A brand ambassador proposal is a sign that a brand is interested in working with you. Still, they need more detail to understand better what you're offering and determine if it aligns with their goals. They are asking for and need a sound proposal that answers the who, what, when, where, and why of a brand campaign. By incorporating some levels of creativity and flexibility when crafting your brand proposal, you can increase the likelihood of your proposal being read.

When writing a brand ambassador proposal, there is a need to define your strategy and objective for clients clearly. Some people could use a little more convincing or help in understanding the impact and value you could give them. 

As a brand ambassador, your job is to help businesses reach new people by promoting their products to new audiences over the internet. A successful brand ambassador proposal is essential to convince them that you are the right candidate to grow their business to reach unprecedented growth levels. 

Essentially, a brand ambassador proposal states the "what, how, and why" of a brand campaign. It helps maintain complete alignment between you and your stakeholders and ensures all parties enter a project with similar expectations.  

As much as you need to impress your potential clients with a top-notch brand ambassador proposal, It's advisable to keep it simple. Some people tend to overload their proposals with a lot of information that ends up confusing their clients. Focus on what matters. Take great care to emphasize the crucial points you know your client wants to achieve with the project and make it your main priority.

A brand ambassador proposal should reflect who you are. When potential clients read your proposal, they get to understand vividly the concept you have planned for them. At the same time, they get to familiarize themselves with the kind of person you are. They get to experience the first taste of what it will be like to work with you, so you have to give it the attention it deserves. A brand ambassador proposal is an extension of yourself, not a separate entity. So, write your proposal as if your audience knows nothing about you. Express yourself, but stay concise and don't overshare. It will show your value before the collaboration even begins – this proposal tool can help you.

What should be in a brand proposal template?

A quality brand proposal template should start with a brief introduction of yourself. Imagine a letter is delivered to you. On receiving it, you take a look at the letter, but you can't find the sender's name. You open it with the hope of finding a clue that tells you who sent you the letter, but all you see therein is a message asking you to purchase something. Chances are the person probably forgot to include it in the letter. But as the recipient of the letter, there's enough reason for you to discard the note. This is what happens when you write a proposal without giving a brief but proper introduction about who you are. A well-structured brand proposal template starts with an introduction that tells your potential clients who you are, what you hope to accomplish, and how.

You can also include examples of your past projects to build credibility and establish yourself as an authority in your field. Examples of past campaigns can provide potential clients with a feel of your brand and how your services can help them. 

Next, you take it further with a campaign brief that describes what you have to offer in detail. It could be a new idea, a restructuring of a former method of operation, or you intend to add to the ground. Either way, you should conduct adequate research beforehand to understand and present a top-notch marketing campaign that outlines what you are offering and what you hope to accomplish. Your campaign brief should contain the following:

  1.  Define the campaign – first, identify the problem. Then, state how you intend to solve it. You can start by stating the concept and goal of the campaign. You don't just suggest an idea; show how you would execute it. Specific information regarding what your campaign would look like, What topic it intends to address, the audience it will reach, and why it is relevant to your clients. Take time to define your campaign with simple words that will make it easy for clients to grasp the message you have for them.
  2. Key objectives – Next, describe what you're hoping to achieve (brand awareness, engagement, etc.) so that clients know what to look for in campaign growth. Campaign reporting requirements such as goals and KPIs should be clearly stated at this junction to help track, measure, and monitor the results and success of your campaigns. Create easy-to-digest success metrics like True Reach, Engagement, and past collaborations. This will help your clients understand your decision-making process and set clear expectations for campaign performance.
  3. Campaign Dissemination -  this section explains how you intend to carry out your campaigns. From your research, it could be that they should adopt an organic approach, and sometimes, taking an inorganic approach could do the trick. Whichever method you choose to adopt, you articulate how you intend to promote your clients' businesses to achieve greater levels of productivity in terms of brand awareness, recognition, and publicity. Give as much information as possible to support your decision. 
  4. Campaign Deliverables & Timelines next, you focus on the deliverables, specifically the creative content for your clients. Confidently express your ideas using out-of-the-box thinking to create authentic content that aligns with your client's brand vision. Strategic timelines should be appointed to each deliverable to ensure work goes on smoothly and on schedule. It could address when the campaign is expected to go live as well
  5. Campaign Budget - give accurate information as regards the proposed budget for the project. This will give your clients an idea of how much your project will cost.

Yes. It will take time. But if you can devote your efforts to plan a comprehensive brand ambassador proposal, you are well on your way to making well-deserved sales. 

Brand Ambassador Proposal Template
Elizabeth Kelly
900 Geneva Street
Gold Megaphone
Brad Schroeder
1190 Mulberry Avenue
Vibrant Man

Hello Brad Schroeder,

Thanks for getting in touch with me about representing Brad Schroeder in the outdoor gear space. You may have seen my social media posts using some of your products already. Joining your brand ambassador program makes sense for both of us.

I can help your brand identity by adding a well-known social media influencer to your advertising. This will boost your brand awareness and online presence.

The rest of this brand ambassador proposal details how we can work together to build a strong brand for Brad Schroeder.


Elizabeth Kelly

Why Elizabeth Kelly as a brand ambassador?

As a brand ambassador, I'll help you increase brand awareness and reach out to potential clients and customers. During our brand ambassador contract, your brand will be featured on my social media channels and also used for specific events that will bring publicity to Brad Schroeder.

Specifically, I'll be taking part in three sponsored events for charity during the six months you proposed for this brand ambassador contract and will use your gear during these events. Apart from these, your products will regularly appear in front of your target audience as I create more social media posts.

Here are some testimonial from previous client:

  • Elizabeth Kelly is a well-known outdoor enthusiast. Once we started working with them, we saw an uplift in our sales of between 2.5 - 3.2% each month. They did exactly what they said they would do and we are super happy with the results. -Tom, Sales Director of ecommerce business
  • Elizabeth Kelly has been a great ambassador for our brand. What makes them unique is their activity. They aren't just making social media posts as poses. They are actively going out and getting into the field with our customers. We can't recommend them highly enough. -Charles, Retail Director

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

Brad Schroeder is already a force in the outdoor gear market. Their secret weapon has been some very strong brand ambassadors. I can help with this by combining my social media savviness with genuine activity that matches your brand's customer base.

What makes me unique as a brand ambassador in the outdoor gear space is my level of activity. Last year alone, I participated in 26 different charity events, numerous solo efforts, and some notable social media collaborations.

Imagine seeing your brand's gear on the publicity for these events. That's the big reason other brands have hired me for a brand ambassador contract in the past. I get their brand out in public and in front of their customers.


Here is the plan for how I will promote your brand and help you meet your goals.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at

Deadline and deliverables

During our brand ambassador program, I'll be using your gear for my events and social media channels. Here are some of the specific things I will do as your brand ambassador:

  • Participate in charity events according to my schedule. A list of these events, along with their date and information, will be sent to you.
  • Each week your gear will be featured in 2 social media posts. My largest following is on Instagram, but YouTube and TikTok will also be targeted.

I'm also open to doing collaborations and events that Brad Schroeder chooses. If there are specific activities you have identified as high value opportunities, please tell me about them.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • The remainder of the payments will be split into even instalments and paid over the course of the program.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple brand ambassador contract. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with Brad Schroeder.



Brad Schroeder

Indy University

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