Video Production Proposal Template

Ready to pitch clients with ease? Create a professional and polished proposal in just minutes with our video production proposal template. Highlight your expertise, showcase your branding, and start winning more clients now.
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Video Production Proposal Template
Video Production Proposal Template
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Sender's Name
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Client's Name
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Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your video production services.


Many thanks for allowing me to present my proposal to you. It was great to speak with you yesterday, and I look forward to helping you shape the {CLIENT COMPANY NAME} brand through creative video production.

As I mentioned yesterday, I come from a video production background and have developed my creative skills in producing videos for various industries. {CLIENT COMPANY NAME}'s product is already fantastic, so my goal is to create engaging product videos that will increase brand awareness and encourage more people to take positive action.

My proposal below details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about the content of your videos, please reach out, and we can set up a phone call. I'm happy to adjust.



Why {YOUR NAME} for business services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My work enables companies like yours to boost their conversion rates and maximize their profits. I’ve been helping companies with conversion rate optimization through creative video production for over five years.

Here are some testimonials from previous clients:

  • {YOUR NAME} was great to work with. They created a mood board, wrote an excellent script and produced high-quality product videos. We saw an 8.2% uplift in our conversion rates within days. We’ll definitely use their services again. -Jill, CEO of eCommerce business
  • {YOUR NAME} is a brilliant professional. They set up our product offerings, created great videos and delivered on time. We are amazed by the results. Our conversion rates jumped by 7.8% in eight weeks. -Tim, Sales Director of eCommerce business

My clients value my creativity, skills and professionalism, as well as my commitment to deadlines and the results I deliver.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the video production services they need and how you can deliver them.

Based on the information you have given me, {CLIENT NAME} wants to increase sales revenue by 10% in the next three months. This will be achieved by creating informative, engaging videos about the company and its products that can be hosted on your website’s sales pages to boost your conversion rates. {CLIENT NAME} offers great products at reasonable prices, so the conversion rates are probably being affected by the lack of visually engaging content rather than the products on offer. 

Conversion rate optimization is one of the services {YOs clients have seen increases between 4% - 8% during our projects. 


In this section, you can be even more specific about your video production services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how my video production services will meet your goals. Let me break down the plan into specific targets and how they will be met.

  • Each page of the website will be reviewed with Conversion Rate Optimization (CRO) software. An audit and action plan for each page will be prepared for your review.
  • Each page will be improved, and creative videos uploaded based on the approved action plan.
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to {CLIENT NAME} to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via Slack or by email at {YOUR EMAIL}.

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the video production work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to meeting our agreed deadlines and delivering quality product videos on time. Here are the milestones for this project:

  • The website will be audited with an action plan within the first two weeks of starting the project. 
  • Audits and action plans will be delivered as PDF files to be signed-off before implementation of video production.
  • The approved action plans will all be completed within six weeks of launching the project. All work will be logged within the CMS of {CLIENT NAME}.
  • Weekly reports will be produced for a period of six months from the date the project started, and they will be sent as PDF files to {CLIENT EMAIL ADDRESS}.

My video production services have gained a high reputation for organization, follow-through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your video production services.

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan have been approved.
  • The following 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the pages should be optimized once during the process. If further optimization is required, any extra work will be billed monthly at a rate of $65 per hour.

An electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in the suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this video production project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with {CLIENT NAME}.

Signed _____________________________________________________________


Date: ______/______/____________

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Video Production Proposal Template FAQ

What is a video production proposal?

The video production proposal is an example of an intriguing tool that gives potential clients incredible insight into the talent and capabilities of a video producer, which in turn allows them to make more informed decisions about potential business partners to ensure the creation of incredibly produced video and other multimedia material. Prospective clients can learn a lot about freelance professionals and the services they provide by reviewing video production proposals.

How to pitch my video production company?

When pitching a video production company to a prospective client, it's important to craft an effective video production services proposal. This should include outlining your process and workflow, emphasizing the experience that you bring to the table, highlighting the flexibility of your business operations, and discussing the capabilities of your video production workflow, such as techniques or software used. Additionally, you need to discuss with clarity what companies can expect from the final product. You must also provide details on turnaround times and prioritize skills which will show potential clients how productive and efficient you are in handling projects. By creating a strong video proposal that emphasizes all these elements, freelancers can demonstrate their knowledge and understanding of their prospective client's videography services needs and creative vision, which will successfully persuade them of their value.

How to create a winning video production proposal?

A good video production proposal accomplishes several goals while also incorporating the look and feel of your personal freelancing brand into the document's design. Your video production proposal should highlight the three elements that concern clients the most: your style, your tools and/or methods, and the cost associated with each of your services, in addition to serving as a formal business proposal to a potential client. 

Style is critical when it comes to developing an effective video production proposal. You should use your freelance experience and background to create a video production proposal template that you can use to streamline future freelancing video proposals of the same type.

When you're ready to present your video production strategy to a potential client, you'll need to outline your content and/or production ideas in the form of a formal proposal. In order to create a functional document that also reflects the look and feel of your brand, you'll need to use the suite of editing tools supported by your preferred document development software. As you explore the various options for creating video production proposal templates, keep in mind the specific needs of your freelance business as well as the video production needs of your current clients.

Depending on the level of functionality you expect from your document development technology, your chosen editing program for video proposal should provide you with the tools you need to create a basic video production proposal template that accurately reflects your brand while also clearly and concisely organizing all of the key elements of your video production strategy. This winning proposal is the most effective way to show potential clients that you provide valuable services that can significantly impact current company workflows.

How to write a video production proposal?

Your video production proposal template should include the key components of your plan for approaching the video project early in the proposal before branching off into more focused sections to fully describe your process and the levels of services associated with your video production workflow to a potential client—all without sacrificing clarity. 

The following step in creating your video production proposal will be to create the actual content that explains your video production workflow and process in greater detail. As you create your template document, keep in mind that the goal of your video production proposal is to demonstrate your understanding of the potential client's videography needs and creative vision. 

Your video production proposal should highlight the following key components of your freelancing business to successfully persuade potential clients of the value of your special and creative approach to video production:

  • Your turn-round rate and workflow process
  • The reputation and experience of your freelancing operation
  • The flexibility of your business operations
  • The capabilities of your video production workflow, such as techniques or softwares
  • What companies can expect from the final product

Video production professionals must demonstrate the efficiency and productivity of their own team, internal processes and turnover workflows when seeking business development partners. By emphasizing elements like turnaround times and workflow processes in the video production proposal, freelancers provide valuable insight into estimated project length and prioritization skills, both of which may influence a potential client's decision to work with a specific freelancer or company.

After you've typed out the actual content of your video production proposal, making sure that all major components of your workflow, processes, and creative ideas are effectively covered in each subsection, you can begin the process of designing a proposal template that can be used to streamline future proposals of the same type. 

What are the key elements of each video production proposal?

A video production proposal is an important document that outlines key aspects of your next freelance video production project, including workflows, processes, and creative direction. A strong video production proposal is usually critical in determining whether or not a potential client will invest their time and resources in you as a business partner. As a result, understanding the key components of any video production proposal is critical. 

Effective video production proposals frequently include the following key elements:

  • In-depth and insightful project and method overviews
  • Clearly-defined client objectives, goals, or needs
  • Deliverables, such as final video files or export packages
  • Established timelines for production

As you continue to create video production proposal templates for future proposals, you'll gain a better understanding of your workflow's strengths and weaknesses. With these insights, you'll be able to provide more detailed, descriptive overviews of your proposed project and services to potential clients. Because of your video production templates, you will be able to provide a more accurate scope of the proposed work to potential clients. 

The following section of your video production proposal template should clearly define your strategy's target objectives. How will you, as a freelance video producer, manifest the creative vision of the potential client through investment in your services specifically? This is a question your video production proposal template should strive to answer clearly and confidently. By doing so, the proposal should increase your chances of successfully landing the project or business opportunity. This section of your proposal should highlight elements involving how you will produce the video project, what tools or software you will use to produce the material, and your own creative direction for the content and style of the video. 

Outline the outcomes you expect from your video production project as you list your objectives. Use this section to also inform the potential client about the elements you expect to produce by the end of the project. This section of the video production proposal template should highlight elements such as the following:

  • Timeline scheduling for production 
  • Systems and workflows 
  • Client satisfaction
  • Post-project goal achievement and engagement

If you list your business objectives in your video production proposal template with those factors in mind, you'll be able to craft a proposal that meets your potential client or audience's needs before they have a chance to identify them. Strive to be proactive throughout the writing and planning processes when creating your proposal materials.

Finally, an overview of your established timeline will be one of the most important components of your video production proposal template. By presenting your video production plan to the client in chronological order, you show your prospective business partner the proven benefits of your unique service, which should be supported by your work with previous clients and projects. It can be difficult to manage a project with multiple moving parts while also aligning various artistic developmental responsibilities in accordance with your proposed timeline. A project timetable is a useful tool for freelancers to use for bulk task planning and keeping the project on track.

What video services can be listed in the scope of work of a video proposal?

The scope of work of a video proposal should include the pre-production, post-production, and video editing services necessary to create the desired product. Pre-production involves coming up with ideas for the video, developing storyboards for the visuals, and creating scripts for dialogue. Post-production includes tasks like editing audio and visuals, color grading footage, motion graphics, and visual effects. Video editing is also necessary for titles, transitions, and other details that shape a project's goal. All aspects of the video production process must be taken into account so that the end result is one that meets all of the standards set out by the client.

What are the benefits of using video production proposal template?

For any video production company, creating a professional and comprehensive proposal for potential clients and marketing agencies can be time-consuming and difficult.

Without an effective video proposal template, it can be hard to determine whether or not a potential client will invest their time and resources in you as a business partner. It is also difficult to provide an accurate scope of proposed work to potential clients without the right tools.

Using a well-crafted video production proposal template helps streamline the process of creating proposals for future projects while providing clear objectives, goals, timelines, deliverables, payment, and expectations from both parties involved. This ensures that all necessary information is included in the proposal so that both sides are on the same page when it comes to understanding what services are being provided by the video production company. With this tool at your disposal, you'll have everything you need to create successful proposals quickly and easily!

What is a proposal for social media content?

What is the purpose of a digital marketing plan? Social marketing plans document how you can help your prospective client with marketing strategies. It formalises your thoughts with the client. You'll outline the types of content you will create, the publishing schedule, payment terms, and who has the rights to content once the contract is finished.

What is a video agreement?

A video producer agreement is a contractual agreement between the video production company and whoever produced it. It primarily involves production and marketing companies but can be applied to special events such as weddings and special occasions for filming.

Are video contracts legal?

A video production agreement represents a legal agreement between a video producer and a consumer. The agreements are usually between producers and other producers and can be used at a wedding or a major event when video is necessary.

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