Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your video production services.
Hello {CLIENT NAME},
Many thanks for allowing me to present my proposal to you. It was great to speak with you yesterday, and I look forward to helping you shape the {CLIENT COMPANY NAME} brand through creative video production.
As I mentioned yesterday, I come from a video production background and have developed my creative skills in producing videos for various industries. {CLIENT COMPANY NAME}'s product is already fantastic, so my goal is to create engaging product videos that will increase brand awareness and encourage more people to take positive action.
My proposal below details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about the content of your videos, please reach out, and we can set up a phone call. I'm happy to adjust.
Best,
{YOUR NAME}
Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.
My work enables companies like yours to boost their conversion rates and maximize their profits. I’ve been helping companies with conversion rate optimization through creative video production for over five years.
Here are some testimonials from previous clients:
My clients value my creativity, skills and professionalism, as well as my commitment to deadlines and the results I deliver.
You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the video production services they need and how you can deliver them.
Based on the information you have given me, {CLIENT NAME} wants to increase sales revenue by 10% in the next three months. This will be achieved by creating informative, engaging videos about the company and its products that can be hosted on your website’s sales pages to boost your conversion rates. {CLIENT NAME} offers great products at reasonable prices, so the conversion rates are probably being affected by the lack of visually engaging content rather than the products on offer.
Conversion rate optimization is one of the services {YOs clients have seen increases between 4% - 8% during our projects.
In this section, you can be even more specific about your video production services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.
Here is the plan for how my video production services will meet your goals. Let me break down the plan into specific targets and how they will be met.
Any adjustments to the plans can be made by sending me a message via Slack or by email at {YOUR EMAIL}.
You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the video production work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.
I am committed to meeting our agreed deadlines and delivering quality product videos on time. Here are the milestones for this project:
My video production services have gained a high reputation for organization, follow-through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.
Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your video production services.
Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:
All the pages should be optimized once during the process. If further optimization is required, any extra work will be billed monthly at a rate of $65 per hour.
An electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in the suspension of work and/or late fees as specified in the contract.
Once you agree to this proposal, I will prepare a simple contract for this video production project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.
Thank you very much. I look forward to working with {CLIENT NAME}.
Signed _____________________________________________________________
{CLIENT NAME}
Date: ______/______/____________
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