Design Proposal Template

A well-crafted design proposal can make all the difference. With our fully customizable template, you can impress clients with your creativity, while also outlining your project goals, timeline, and budget.
Mail icon
Pick from a library of royalty-free images
Design Proposal Template
Design Proposal Template
Add an expiration date
Vivian Anderson
3440 Stadium Drive
Northern Star
Alan Lusk
2014 Cook Hill Road
Proposal block placeholder


Hello Alan Lusk,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you shape the Foxmoor brand in the United States.

As I mentioned yesterday, I come from a culinary background so I have a good understanding of the food industry. Foxmoor's product is already fantastic, it's my goal to use design to increase brand awareness and get more people to take their first bite.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.


Vivian Anderson

Project Description

Create a design that appeals to the American market

The designs should stand out in the oversaturated American market and capture its attention with trendy packaging. The designs must have the "cool" factor that research has identified as being key for American consumers, while staying true to the Foxmoor brand. 

Increase awareness of the Foxmoor brand

Foxmoor has reached household recognition across Europe as a result of its unique flavors and consumer trust. This trust needs to be earned from American consumers but to do so, brand awareness must be increased. Having stand out designs coupled with a new marketing initiative will help bring the product name recognition.

Improve sales both in store and online

The ultimate goal of the rebrand effort is to increase the overall sales of Foxmoor's products in the United States. This will be achieved through eye-catching packaging, initial marketing efforts, and a website that reflects the new brand direction while paying homage to the history of Foxmoor and the stellar reputation they have built in European markets.


In this section, you can be even more specific about your design services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Cohesive packaging designs for all products

We will create new packaging designs that reference current design trends through typography, layout, and illustration. While the new packaging designs will meet the need for a "cooler" brand image, it is important that they also reference the existing brand. We will use Foxmoor's existing color palette and copywriting style to ensure a cohesive brand product.

Logo redesign

We will make slight adjustments to the logo to appeal to the American market. The logo will remain the same in color and scale, but some small stylistic adjustments will be made to align with the packaging design. This logo will be used on the product, in marketing campaigns, and on the US website.

Rebrand of the U.S. website

Updates must be made to the U.S. website to align with the new brand direction. Product images will be replaced with the new packaging designs and some overall style and layout changes will be made to better align with the brand and current trends in web design.

Deadlines and deliverables

It will take approximately 7 weeks to complete the work outlined in the deliverables. This is subject to when we receive feedback and the extent of the revisions.


  • Market research – 2 days
  • Initial brainstorming – 2 days
  • Strategy – 3 days
  • Creative brief – 2 days


  • Style guide – 3 days
  • Design drafts – 10 days
  • Revisions – 2-4 days
  • Refined designs – 5 days
  • Final revisions – 2-4 days

Hand Off

  • Design hand off – 1 day
  • Evaluation of outcome – 2 days

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this design project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with you.


Alan Lusk

Ready to get started? Sign up now to create and customize eye-catching proposals that win new clients and grow your business.
Sign-up for free

How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
Sign up for a free Indy account
Launch Indy’s proposal builder
Edit your proposal in minutes
Send it off with just a click
Win more clients!

Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Design Proposal Template FAQ

What is a design proposal template?

A design proposal template is a preformatted document that is ready to develop into a complete proposal. It contains sections about your business, your offer, and the reasons you are the best choice. You can complete the template by adding specific information about the project you would like to bid for.

Why should I create a design proposal template?

A design proposal template will save you time and ensure your documents have a consistent look and feel. When you are ready to develop a proposal for a new event, a preformatted proposal will save you time spent adding information you use repeatedly. Developing a template also means your documents will always include your logo, branding, and company colors.

How do I write a design proposal template?

Creating a template is a simple process. Here are the basic steps:

  1. Launch your preferred editor, such as MS Word, Google Docs, or another choice.
  2. Add your company information and branding.
  3. Insert as many blank sections as you need, leaving space for data entry later.
  4. Make your template attractive with nice visual elements.
  5. Save your work as a template file or a generic file you can use again.

What should be in a design proposal template?

Every proposal should have some common sections, including these:

  • Company logo, branding, and contact information
  • Project overview
  • Scope of work
  • Timeline
  • Services or product breakdown with quantities and prices
  • Total project cost
  • Terms and conditions

Design proposals also need to include the format of the finished product, editing and revision guidelines, and copyright ownership statements.

Besides these, you can include a cover letter, customer references, and a page about your company or services.

Can I use your design proposal template?

Absolutely! You can use our design proposal template to jumpstart your proposal creation process. By starting with a template, you save time because the layout and required sections are prepared for you. All you need to do is add relevant information about your company, services, and project.

Can I edit your design proposal template?

Yes. All our templates are fully editable. You can add, remove, or change sections in just about any way you wish. Adding your business information and branding is done through a wizard and takes seconds. Finishing your design proposal will take a little more time, but the editing process is simple thanks to our easy-to-use template.

Why should I use Indy’s Proposals tool?

Indy’s proposal templates can help you submit your next proposal in minutes. You can do even more, though, with a membership to Indy. As a member, you can use our other tools to connect your proposals to contracts, time tracking, document sign-off, and invoicing. Indy’s tools work together to make your admin into a single smooth workflow.

Indy University

Explore our blog for more info on making waves.