Hello Lisa Feliciano,
It was great to speak with you yesterday and I look forward to helping Lisa Feliciano grow your email list and responses.
You have an established business, but you’ve recently ramped up your email collection and marketing efforts. Your concerns are the low open rates from your email efforts and the very low click through rates you are seeing so far. These two things combine to make your return on investment very small.
I’ll review your previous efforts, make some specific recommendations, and then put together six email sequences for you to use for your main product lines.
The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.
Here are the numbers you can achieve with professional email marketing services:
These aren’t just made up numbers. These are the figures I’ve achieved for my other clients in the health and fitness industry during the past two years. My average open rates and click through rates are several percentage points above the average for your industry.
Here are some testimonials from previous clients:
My clients value my professionalism, commitment to deadlines, and the results I give them.
Based on your information, Lisa Feliciano wants to improve their open rates and click rates for their email campaigns. There are six main product lines, and each one currently features an email sequence to drive sales. These have an average open rate of less than 15% and click rates under 1.5%.
I’ll audit each of your current sequences to pull out critical information and identify the things causing such poor performance. Then, I’ll draft six new email sequences for your product lines. Each one will be monitored for a period of three months. If they are not performing well, then changes will be made until the targets of 25% open rate and 5% click rate have been achieved.
Here is the plan for how my email marketing services will meet your goals. Let me break down the specific targets and how they will be met.
Any adjustments to the plans can be made by sending me a message via email at email@example.com.
I am committed to meeting your deadlines and delivering quality email marketing work on schedule. Here are the milestones for this project:
My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Lisa Feliciano.
Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:
All the email should be optimized during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.
Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.
Once you agree to this proposal, I will prepare a simple contract for this email marketing project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.
Thank you very much. I look forward to working with Lisa Feliciano.
Both small and large businesses have adopted emails all over the world. Apart from being one of the cheapest ways to do online marketing, emails have become an essential tool in gathering and nurturing leads, communicating with customers and clients, and relaying important information to coworkers. As more and more people switch from the physical to transacting online, it has become challenging for businesses to get by unless they can market themselves properly to their target audience. One of the best methods of achieving this is through the use of emails. With the ever-rising need of businesses to facilitate fast communication with their customers, email marketing proposals need to be well structured and optimized to stand out from the crowd.
Email marketing proposal template is an introduction to potential clients. It's your chance to recommend a solution that solves their most frustrating business problems. The best proposal templates include these details while offering compelling reasons to hire you. To do this, you have to incorporate a blend of information and persuasion in your email marketing proposal to keep people wanting more. The goal of every business is to build credibility, authority, and customer loyalty. With the use of email marketing proposal templates to present your pitch, as a freelancer, there are high chances of being chosen as the lucky candidate. As more and more businesses opt for this new normal, you don't want to be left behind. This is where an email marketing proposal template comes in.
An email marketing proposal template is a structure in which you can fill out your thoughts and marketing proposal ideas to create a strategic email marketing plan to help you secure more clients. An email marketing proposal template is a document that communicates how you intend to provide email marketing services through a campaign plan to prospective clients. When constructing an email marketing proposal template, you must structure your ideas clearly, and constructively offer value.
Businesses have different email marketing needs. And some marketing plan projects are much more complicated than others, but they all share key elements every client is looking for. You have to understand this, identify their problems, and develop out-of-the-box solutions in your email marketing proposal that thoroughly explains your work process. A clear and influential email marketing proposal template will increase the likelihood of your potential clients favoring your proposal and moving forward with it.
Email marketing is a way of promoting one's products or services by sending emails to customers. To get your services across to potential clients, you need to outline the advertising plan you intend to achieve spectacular results. This marketing plan is known as an email marketing proposal template. Your proposal document must be highly effective and appealing to get potential clients to read your email marketing proposal templates. Without this, the chances of converting potential clients to loyal customers are very slim, especially as a freelancer.
A thorough and appealing email marketing proposal allows prospective clients and partners to be interested in investing with you. More so, having a comprehensive and detailed marketing proposal template can strengthen your relationship with entities in the industry whose nature of operations, processes, and activities are similar to yours.
Knowing how to write a project can help you develop an effective marketing proposal to get you closer to your business goals. Email marketing proposal templates are essential because they are usually the first impression a potential client has of you and your business. Here are some ways on how you can write a killer email marketing proposal that can surely persuade your clients to put their trust in you:
An email marketing proposal template should include certain key elements in your proposal to help you establish a solid foundation you can build on to win over all kinds of clients. An example is a persuasive proposal structure that allows you to tap into the key drivers that get clients' attention, keep them reading, and assure them you're the best choice to help. When you understand the way your clients think, putting what they need and like in front of them is no longer an issue.
You have to make sure you are solving a significant need for them.
A persuasive email marketing proposal has three parts:
Problem statement: the problem statement is probably the most critical element of any proposal. Failing to include one (or not including one at the beginning of your proposal) is a recipe for invisibility among the best clients. Most people won't hire you unless they're convinced you fully understand their needs. That's why pinpointing the underlying reasons driving email marketing projects is so important.
Assume you have an email marketing client who wants to increase his awareness online. A mediocre problem statement might look like this:
"XYZ Company is looking to expand their global reach by 40% over the next six months via an email marketing campaign. The campaign should feature SEO initiatives and should include monthly research and analytics reports."
A persuasive copy, on the other hand, will go this way:
"As more of XYZ Company's target customers take their shopping online, annual revenue at XYZ Company's brick and mortar stores have decreased this year by 15%.
XYZ Company needs to focus its efforts on eCommerce to reclaim lost market share and align with changing consumer tastes. They can do this by launching a digital marketing campaign featuring SEO initiatives, along with monthly research and analytics reports.
This campaign will increase XYZ Company's website traffic by 30% over the next 9-month period."
Did you note the difference? The first one regurgitates the client's project requirements and fails to address the client's pain point, which is why the client needs more online presence in the first place.
On the other hand, the second one conveys an understanding of the deeper issues that led the client to seek the surface level result (increased online traffic).
Many clients won't even know their deeper frustrations, much less be able to articulate them. All they know is their marketing "isn't working," and something needs to change. That means it is up to you to do some digging. By researching your client's business, competitors, and the market – and sharing those insights in your proposal – you send a clear message that you understand the client better than anyone else.
Proposed solution: once you've identified a client's core problems, the next step is to propose a marketing solution tailored to solve those problems effectively. Then you take it further by recommending a specific set of services to achieve the desired outcome.
Pricing information: make it easy for clients to read and understand your pricing information, and you'll stand out from 99% of your competitors.
If you consider the above steps when writing your email marketing proposal, there will be a positive change in how potential clients see you. Take an effort today to optimize your email marketing proposal to attain the results you are looking for, or skip half the work with our customizable and free-to-use proposal templates. If there’s none that matches your needs exactly, you can edit and customize the one that is the closest and get that contract signed and sealed.
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