Hello Lisa Feliciano,
It was great to speak with you yesterday and I look forward to helping Lisa Feliciano grow your email list and responses.
You have an established business, but you’ve recently ramped up your email collection and marketing efforts. Your concerns are the low open rates from your email efforts and the very low click through rates you are seeing so far. These two things combine to make your return on investment very small.
I’ll review your previous efforts, make some specific recommendations, and then put together six email sequences for you to use for your main product lines.
The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.
Best,
Jonathan Gibson
Here are the numbers you can achieve with professional email marketing services:
These aren’t just made up numbers. These are the figures I’ve achieved for my other clients in the health and fitness industry during the past two years. My average open rates and click through rates are several percentage points above the average for your industry.
Here are some testimonials from previous clients:
My clients value my professionalism, commitment to deadlines, and the results I give them.
Based on your information, Lisa Feliciano wants to improve their open rates and click rates for their email campaigns. There are six main product lines, and each one currently features an email sequence to drive sales. These have an average open rate of less than 15% and click rates under 1.5%.
I’ll audit each of your current sequences to pull out critical information and identify the things causing such poor performance. Then, I’ll draft six new email sequences for your product lines. Each one will be monitored for a period of three months. If they are not performing well, then changes will be made until the targets of 25% open rate and 5% click rate have been achieved.
Here is the plan for how my email marketing services will meet your goals. Let me break down the specific targets and how they will be met.
Any adjustments to the plans can be made by sending me a message via email at jonathangibson@gmail.com.
I am committed to meeting your deadlines and delivering quality email marketing work on schedule. Here are the milestones for this project:
My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Lisa Feliciano.
Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:
All the email should be optimized during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.
Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.
Once you agree to this proposal, I will prepare a simple contract for this email marketing project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.
Thank you very much. I look forward to working with Lisa Feliciano.
Signed
Lisa Feliciano
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