Here’s how to use Indy’s Proposal Template to get started:
A proposal template is a document you can prepare in advance to make creating proposals for individual clients much simpler. With the right details and content pre-filled, it will be an easy process every time. By adding branding or design elements like color schemes your next submission will be ready in a short amount of time.
Your proposal template should follow a clear structure. The goal is to begin with the client's needs and then work backwards, helping them find solutions that will meet those requirements while also making their business more profitable.
Creating professional proposals can be a drawn out process if you don't use templates. During the template's creation process, designers add attractive design elements and branding to make every part of your proposal look amazing. Then when they need full-fledged versions of these presentations for clients all that hard work is already done.
Creating a proposal template is the best way to professionalize your documentation and make compelling proposals for clients. Every new project will have high-quality design, establishing you as an industry leader while making proposal creation easier than ever before.
Writing a great Google Ads proposal isn’t difficult. We will show you how to build your own template in just a few easy steps!
First, you need a few things:
Now that you have those things, you can begin writing your Google Ads proposal template.
The first step in creating a strong proposal template is reviewing your past successes. You'll want to look for common elements among these proposals, which can be re-used verbatim or with minor changes into the new proposal template you're drafting.
If you don’t have a completed template, then writing a proposal template from scratch using Indy’s proposal template is easy. Simply create a new template and you are ready to start editing.
Here are the basic steps:
That’s it! Your new proposal template is finished.
As you are creating a full proposal, test the template by making note of any information that is missing. When done with your proposal, go back to add it to your template.
Google Ads can be a huge money pit for businesses. When you are pitching to these companies, creating a proposal that shows you pay attention to details will help you win more clients.
Here are the elements we think you should include in every Google Ads proposal:
From here, you can wrap up the proposal template with next steps the customer can take. These can include:
Your proposal should be crafted to meet one goal: convince the potential client you are their best choice. From cover pages and call-to-actions, it's about making sure that what they see matches up with how great of an idea this is for them.
The secret to winning more clients as a freelancer is to build your client’s confidence in your abilities. Proposal templates helps you do this in a few ways:
Those are three ways your proposal template can help you land more jobs. Get started with one as soon as possible to begin reaping the benefits.
Thank you for contacting me. I put this proposal together based on our conversations.
Here are a few quick observations:
As you continue through this proposal, you will see how my Google Ads services can help you meet your goals and your deadlines.
Many businesses waste a huge chunk of their advertising budget because of ads that do not convert, will never convert, and drive up their advertising costs. Simple analysis of many campaigns results in turning up negative keyword opportunities, poor targeting choices, and an underwhelming bidding strategy. My services have been instrumental in helping businesses bring down the cost of advertising even while their sales increase.
I specialize in working with B2C outlets. My Google Ads services include everything involved in a campaign, from the first idea to the final success analysis.
Here are some testimonials from previous clients:
My clients value my professionalism, commitment to deadlines, and the results I give them.
Based on your information, Brad Schroeder runs over thirty simultaneous campaigns to advertise their B2C products. These campaigns are currently below average in conversion rates and click through rates. The ad costs are also above industry average.
The first phase will be analyzing the current ad campaigns. I will examine each ad campaign to determine the best keywords to target, the correct negative keywords to avoid wasted ad spend, and improve the quality of each ad to reduce the costs.
The second phase will be optimizing the ads to improve all of the key metrics. General changes will be made first based on previous experience and analysis.
Following the general changes, each ad will be scrutinized for performance improvements as data is collected. A regular program of changes and A/B testing will be set up to iterate each ad for continual improvement.
I can use my experience and professional management tools to analyze your ads and make iterative, progressive improvements to bring the best results possible.
Here is the plan for how my Google Ads services will meet your goals. Let me break down the specific targets and how they will be met.
Any adjustments to the plans can be made by sending me a message via the Slack channel we set up or by email at firstname.lastname@example.org.
I am committed to meeting your deadlines and delivering quality work on schedule. Here are the milestones for this project:
My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Brad Schroeder.
Projects such as this one carry on for a number of months. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:
The ongoing posting assumes a workload of 10 hours per week. If any work is required beyond this, it will be billed at $80.00 per hour.
Electronic invoices will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.
Once you agree to this proposal, I will prepare a simple contract for this business project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.
Thank you very much. I look forward to working with Brad Schroeder.
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