Google Ads Proposal Template

Introduction

Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations:

• Brad Schroeder runs multiple Google Ads campaigns to boost sales of their products. Managing over thirty campaigns simultaneously is a heavy burden and some campaigns are not being optimized properly, resulting in low click through and conversion rates.
• Elizabeth Kelly will review the current campaigns, analyze the landing pages, and suggest changes to optimize each campaign. The primary focus will be on strengthening the ads quality score to bring down the cost of advertising.

As you continue through this proposal, you will see how my Google Ads services can help you meet your goals and your deadlines.

Why Elizabeth Kelly for Google Ads Services?

Many businesses waste a huge chunk of their advertising budget because of ads that do not convert, will never convert, and drive up their advertising costs. Simple analysis of many campaigns results in turning up negative keyword opportunities, poor targeting choices, and an underwhelming bidding strategy. My services have been instrumental in helping businesses bring down the cost of advertising even while their sales increase.

I specialize in working with B2C outlets. My Google Ads services include everything involved in a campaign, from the first idea to the final success analysis.

Here are some testimonials from previous clients:

• Elizabeth Kelly was great to work with. He immediately spotted keyword opportunities for our campaigns, improved the ad quality score, and the result was an increase in our ROAS.
• Elizabeth Kelly is a brilliant professional. He took over our accounts from a costly advertising firm, saw several inefficiencies, and then corrected them. Our cost of advertising dropped immediately and our conversion rates rose by 4% on average across our campaigns.

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

Based on your information, Brad Schroeder runs over thirty simultaneous campaigns to advertise their B2C products. These campaigns are currently below average in conversion rates and click through rates. The ad costs are also above industry average. 

The first phase will be analyzing the current ad campaigns. I will examine each ad campaign to determine the best keywords to target, the correct negative keywords to avoid wasted ad spend, and improve the quality of each ad to reduce the costs.

The second phase will be optimizing the ads to improve all of the key metrics. General changes will be made first based on previous experience and analysis.

Following the general changes, each ad will be scrutinized for performance improvements as data is collected. A regular program of changes and A/B testing will be set up to iterate each ad for continual improvement.

I can use my experience and professional management tools to analyze your ads and make iterative, progressive improvements to bring the best results possible.

Objectives

Here is the plan for how my Google Ads services will meet your goals. Let me break down the specific targets and how they will be met.

• The first main objective is to improve the click through rate of each ad. The best approach is to review the keyword targeting, negative keywords, and ad creatives. Click through rates are almost always linked to audience matching and ad creatives, so this is what we should improve first.
• Assuming the audience targeting is done correctly and the conversion rates improve, the next step is to look at the landing pages. Low conversion rates from ads that have high click through rates are usually connected to poorly optimized landing pages.
• Once the first two steps are completed, we can begin the process of iterating on the ads and landing pages. We will make small changes, one at a time, to determine the best elements to include at every step. A/B testing will provide the data necessary to make the right optimization choices.

Any adjustments to the plans can be made by sending me a message via the Slack channel we set up or by email at elizabeth.kelly@gmail.com.

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality work on schedule. Here are the milestones for this project:

• During the first two weeks, we will set up the management of each ad account together. The initial two weeks will be used to gather data and analyze the ads.
• Once a baseline is established, we will spend the next month optimizing each ad campaign to improve the click through rate. By the end of the sixth week of the project, each ad campaign should be optimized and the click through rates should begin to increase.
• Following the first optimization, we will spend the next month reviewing and improving the landing pages to increase conversion rates.
• After ten weeks, each ad and landing page should be optimized. Then we will enter the longer phase of review, iterative improvement, and reporting. The ongoing management of each campaign can continue for as long as Brad Schroeder finds value from this service.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Brad Schroeder.

Payment terms

Projects such as this one carry on for a number of months. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

• The cost per month for this service is $__________________. This is based on a working schedule of 15 hours per week.
• During the first ten weeks, the amount of work is much higher. The initial payment for commencing the contract is a deposit of twice the normal monthly payment.
• I will create a contract for this project. An invoice for the initial payment will be sent along with the contract. Work can begin once the contract is signed and the initial invoice has been paid.

The ongoing posting assumes a workload of 10 hours per week. If any work is required beyond this, it will be billed at $80.00 per hour.

Electronic invoices will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for this business project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with Brad Schroeder.

Signed

Brad Schroeder