Social Media Marketing Proposal Template

Whether you’re looking to increase engagement, drive conversions, or expand reach, our social media marketing proposal template will help you craft a winning pitch that showcases your unique strengths and leave a lasting impression on potential clients.
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Social Media Marketing Proposal Template
Social Media Marketing Proposal Template
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Ben Badgley
3875 Williams Avenue
Kenneth Hunter
2342 Fairway Drive
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Hello Kenneth Hunter,

Thank you for getting in touch. It was a pleasure to chat about your project and I'm sure we can work together to get some great results for Kenneth Hunter.

Social media marketing is all about fitting the right content to the right audience at the right time. I'm sure my social media marketing services will do this for you. 

My main social media strategy is to use targeted ads with a broad range of creatives to really focus on the ads that will bring the best results. Using a broad digital marketing approach helps avoid being locked into one or two ads that may or may not perform well.

As you read this proposal, please make a note of any questions that come up. I'll be happy to chat again and answer them for you.


Ben Badgley

Why Ben Badgley for social media services?

Through my social media management, I've helped clients boost their success in every metric. Here are some of my recent highlights:

  • Increased total followers for all clients by an average of 6.3% month on month during the previous 12 months.
  • Helped one client increase their social media audience engagement (likes and reposts) by 345% during a six-month contract.
  • Created effective social media goals for a client launching a new social media channel. Achieved client's goals within six months of launch.

Here are some testimonials from previous client:

  • Ben Badgley is a brilliant professional. She created a full content creation strategy, schedule, and review process. After just two months we saw measurable improvement in every metric. -Jane, Marketing Manager
  • Ben Badgley worked wonders for our Facebook group. She took over our social media channels, put an approval process in place for our staff, started responding to the community, and our channels have grown loads in the past year. -Steve, Social Media Director

Project description

During our call the other day, we had a brief overview of your social marketing goals and channels. Based on our conversation, I propose we take these steps:

  • Create a profile of your target audience and a plan for how your target audience might be expanded a little more.
  • Develop a content calendar for publishing new content across all the social media platforms.
  • Write a full brief for how everyone can contribute to the social channels.

These steps will help you engage your team with content for all the social networks with a clear understanding of how to create visual content that will be effective.


To achieve the outcomes you are hoping for, I suggest these objectives:

  • Within the first two weeks of starting the project, I'll create a target audience profile for your clients and customer base. I'll use metrics from your previous marketing to make an informed decision about how to shape your current outreach campaign.
  • Once the profile is in place, we'll schedule a meeting to talk through the results and also make a plan for how to broaden your base if this is appropriate.
  • Following the profile meeting, I'll develop a full content calendar. This will include rough sketches of ideas for each post and phase of the campaign. These posts will also help fill out the project timeline with everything we will be posting during the campaign. The calendar will be in place two weeks after the profile meeting.
  • A content creation guidelines document will also be prepared. This will meet your goal of helping your entire team join in the social media marketing efforts.

Any adjustments to the plans can be made by sending me a message by email at

Deadline and deliverables

Successful campaigns are built on consistency and reliability. I build this into all my projects by proposing very specific marketing plans. Here are the milestones for this project:

  • Target audience profile assembled within two weeks of starting the project.
  • Profile meeting scheduled within the first three weeks of the project.
  • Content calendar in place ready to begin publishing after one month.
  • Team content creation guidelines developed in the first month also.


I take pride in delivering professional work, on time, and within our agreed budget. Once we get started, you can be sure I will direct this project to a successful conclusion.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • You have asked for a social media marketing campaign to run for six months. The remaining balance will be split into six equal payments during this period.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple social media marketing contract. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with Kenneth Hunter.



Kenneth Hunter

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Social Media Marketing Proposal Template FAQ

What is a social media marketing template?

In the current digital world, we are living in today, social media runs the world. Whether you are in it or not, we all are affected by social media. Today for businesses to be able to stay in business there is a need for them to use social media marketing. Social media services help businesses to connect and attract more clients. 

So, what does social media marketing entail? In simple terms, social media marketing is the use of various social media platforms to connect with one's audience. Through social media marketing companies have been able to improve on their sales, drive traffic to their website and build on their business brand. Social media marketing does involve the publication of quality content, engaging with the brand followers, data analysis, and running social media marketing campaigns. Some of the major social media platforms used for social media accounts include Twitter, Instagram, Snapchat, Facebook, LinkedIn, and Pinterest.

How do you write a social media proposal template?

In the bustling world of social media, your clients are looking for a seasoned guide to help them navigate. As a freelancer or social media marketing agency, your role is to craft a social media strategy proposal that is both powerful and adaptable to their needs. This process begins with a solid plan, and here's how you create it.

Building S.M.A.R.T Goals for Your Clients

The first step in creating a social media strategy for your potential client is developing S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Time-bound) goals. It's like plotting a course for a journey; without a defined destination, it's easy to get lost. With S.M.A.R.T goals, you provide your prospective clients with a clear vision, a timeline, and a means to measure the success of their social media campaign. Remember, these goals should align with your client's broader business goals and objectives and should be agreed upon by both parties for maximum efficiency.

Understanding Your Client's Audience

The key to effective social media content is resonance. To strike a chord with your client's audience, you first need to understand them. What's their age range? What are their interests? What industries do they work in? Comprehensive audience research will help you tailor content to suit their tastes and needs. Just as you wouldn't serve a meat dish at a vegetarian convention, your content must suit your audience for it to be meaningful and shareable.

Analyzing the Competition

In the digital realm, understanding the competition is as important as understanding your prospective client. Researching competing brands can offer a wealth of knowledge about successful strategies, potential opportunities, and areas to avoid. Keep a close eye on their content, engagement, and overall online presence. Learning from your client's competitors can give you an edge, enabling you to craft a unique strategy that stands out from the crowd.

After you've analyzed the competition, you may need a social media audit to identify a few key things, such as:

  • Brand keyword monitoring
  • Gaps in their content creation
  • Comparison of marketing activities with competitors
  • Analysis of strength and relevance of different social channels

One way to get this information together is to have a discovery session. This could help you understand your prospect's business goals, pain points, and map out a project timeline.

Creating a Content Calendar

Consistency is key in social media marketing. You can create the most compelling content, but if you don't post regularly, your client's audience will forget about the brand. A content calendar helps you maintain a steady flow of engaging content for social media goals and ensures that your client's brand stays top of mind. Be strategic with your timing; consider the best times to post for optimal engagement and work these into your calendar.

Curating Engaging Content

In the world of social media marketing, content is indeed king. And the crown jewels? Content that is visually appealing, emotionally engaging, and undeniably useful. Strive to create content that tickles the senses, tugs at the heartstrings, and offers value. Remember, social media users don't just want to consume content; they want to share it. Make your client's content irresistible, and watch their reach and engagement grow.

By following this blueprint, you can create a powerful and effective social media marketing proposal for your clients. Each step plays a crucial role in crafting a comprehensive strategy that not only meets your client's needs but also resonates with their audience and stands out from the competition.

What should be in a social media marketing proposal?

When you are developing your winning social media proposal template, you should have some idea of the specific sections to include. This will help you meet client expectations and highlight the value of your social media marketing services. Here's a short list of things to include:

  1. Executive Summary: This serves as the elevator pitch for your proposal. It should convey your understanding of the client's needs, your solution, and the expected outcomes. Keep it concise, compelling, and easy to understand. Tip: Personalize this section to show that you understand your client's unique situation and objectives.
  2. Goals and Objectives: This is where you articulate what the social media campaign aims to achieve. Make sure the goals are S.M.A.R.T and tied to the client's broader business objectives. Tip: Use language that aligns with your client's industry and company culture to resonate better with them.
  3. Audience Analysis: Define your client's target audience. Detail demographic and psychographic information to provide a clear picture of the people you're aiming to engage. Tip: Use visuals, like personas or infographics, to make this section more engaging and easy to understand.
  4. Competitive Analysis: This section provides an overview of the competitive landscape on social media. Identify key competitors and their strategies, strengths, and weaknesses. Tip: Include practical insights gleaned from this analysis that you'll apply in your strategy.
  5. Social Media Strategy: Here you lay out the plan of action. Include the platforms you'll use, content strategy, posting schedule, and engagement tactics. Tip: Offer a balance of unique ideas and tried-and-true strategies to show creativity while instilling confidence.
  6. Content Calendar: This is a snapshot of what content will be posted and when. It's a concrete plan that shows you've thought about the campaign in detail. Tip: Include a few examples of post ideas to give the client a taste of what to expect.
  7. Monitoring and Reporting: Explain how you'll track progress and report back to the client. Define the KPIs you'll measure and the tools you'll use. Tip: Set clear expectations for reporting frequency and be ready to adapt based on the client's preferences.
  8. Investment Summary: Breakdown the cost of your services and any additional expenses like advertising costs. This transparency helps build trust. Tip: If possible, explain the ROI the client can expect to reinforce the value of your services.
  9. About Us/Testimonials: End the proposal with a section that solidifies your credibility. Highlight your experience, successes, and any client testimonials you might have. Tip: Use storytelling to make this section more engaging and memorable.

In crafting your social media marketing proposal, remember that each client and project is unique. Adapt this effective social media proposal template to fit the particular needs of each situation, and your proposals will be hard to resist!

What are templates for social media?

Templates are developed on different platforms depending on the type of content and size. Templates create visuals that help with the consistency of messages, as they provide visuals. Templates can be used to build shareable articles that are beautiful and relevant for the niche of a website!

How do you pitch social media management to clients?

Social Media Advertising pitches are primarily presentations which give potential customers an idea of your marketing agency and services. It usually consists of a brief overview of your agency's unique selling points, your best work, your differences and ways the customer can benefit from your work.

How much should I charge for social media posts?

The average hourly rate is $50-$100, while the most advanced creator is able for a maximum of $250. Working hours help to keep an understanding of the project milestones and duration of an undertaking, but the advantage doesn’t stop there.

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