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Social Media Marketing Proposal Template

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  • 1. Sign up for a free Indy account
  • 2. Launch Indy’s Proposals tool
  • 3. Edit your proposal template

That’s it! Your new proposal is ready to save, send, and use right away so you can land your next client sooner.

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Social Media Marketing Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Hello,

Thanks for giving me the opportunity to present this proposal to you. I am honored to work with you and boost your social media presence.  I know your company is excited to work with you.

As I mentioned yesterday, I come from a business background so I have a good understanding of brand marketing. Your Company's social media presence is already fantastic, it's my goal to use your voice to increase brand awareness and get more people interested in our company.

The rest of this proposal details how you will help promote our company. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

My marketing skills will promote your event and all social media platforms. I’ve been assisting companies with conversion rate optimization for more than five years.

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Social Media Marketing Proposal Template FAQ

What is a social media marketing template?

In the current digital world, we are living in today, social media runs the world. Whether you are in it or not, we all are affected by social media. Today for businesses to be able to stay in business there is a need for them to use social media marketing. Social media marketing helps businesses to connect and attract more clients. 

So, what does social media marketing entail? In simple terms, social media marketing is the use of various social media platforms to connect with one's audience. Through social media marketing companies have been able to improve on their sales, drive traffic to their website and build on their business brand. Social media marketing does involve the publication of quality content, engaging with the brand followers, data analysis, and running social media marketing campaigns. Some of the major social media platforms used as of 2021 include Twitter, Instagram, Snapchat, Facebook LinkedIn, and Pinterest.

How to write a social media marketing template?

Businesses and companies which have used social media marketing have received massive success in recent years. To receive massive success, one needs to know how to create an effective social media marketing strategy. This section of the paper will focus on writing a social media marketing strategy.

Create S.M.A.R.T Goals

In the words of Warren Buffet, a fool with a plan is better off than a genius with no plan. In the business world, any success you would expect to have started with creating S.M.A.R.T goals. Goals are only considered S.M.A.R.T when it is specific, measurable, relevant and time bound. Having S.M.A.R.T goals helps the business to measure the success of the social media strategy and the return on investment.

Understand everything about your audience.

Before developing any social media marketing strategy ensure to ask yourself, what is your target audience? Understanding your audience will help you develop content that the audience can relate to, comment on, and even share. When understanding your target audience ensure to look at things such as age, sex, interests, average income, and even industry of employment. Make sure to have gathered the relevant data and do not make any assumptions.

Understand your competitions

During one of the interviews, Bill Gates once said that any business that is not online will soon go out of business. True to his words any business that does not have an online presence is finding it hard to stay in business. So when writing a social media marketing know that your competition is already exploiting the various social media platforms. So, conducting a competitive analysis will help write your social media marketing. Additionally conducting competitive analysis will help you understand the potential opportunities and what your competition is doing wrong.

Conduct an audit on all your social media platforms

If your business is already utilizing social media platforms, then it is time to conduct social media audit on all of your platforms. In conducting social media audit, look at what is working, who is engaging with your content, and an extensive comparison between your social media and your competitions. From the social media audit, you will be able to understand what is working out, which content is your audience responding to and how to improve on your content.

Establish a content calendar

Social media marketing is all about staying relevant. Once your audience stops seeing your content they will stop thinking about your brand. That is the harsh truth about today’s highly competitive business world. So you need to ensure that you keep your audience with amazing content throughout the year, that is why having a social media content calendar is vital.

Create amazing content

By now you have probably heard content is king. In the world of social media, marketing content plays a huge role. For any social media marketing strategy to be successful, there is a need of having a mixture of content. When creating social media content ensure that it is visual, emotional, and useful. As human beings, we are visual creatures, and having visual content is more likely to be shared. Additionally, content is considered great if it does connect with the emotions of the audience. Finally, the content should be useful as people only share content if the content can be useful to another.

What should be in a social media marketing proposal?

In writing a social media marketing proposal it is vital to understand the key parts. The first critical aspect of a social media marketing proposal is content. In social media marketing content is everything and without content, any social media marketing strategy loses its key value.

The second aspect of a social media marketing proposal is the target audience. Understanding the audience will help you create a social media marketing proposal that resonates with them. In understanding the audience for the social media proposal, one should focus on the interest, age, sex, and even the individuals' income.

 The third aspect of creating a social media marketing proposal is the budget. Having a well-detailed budget plays a very huge role in the success of the proposal. Remember that content is king in social media marketing. Additionally creating content is no cheap affair and you will have to dig deep down to your pocket to get the best you need to create quality content. Remember that the content you produce is a reflection of your brand so the content you create will speak volumes about your company and brand.

The fourth aspect of a social media marketing proposal is the platform you desire to use. There are several social media platforms to use. Each of the platforms attracts a different audience. For instance, Facebook is greatly associated with baby boomers. So if your product is geared to baby bloomers focus your social media marketing on using Facebook.

Social Media Marketing Proposal Template
FROM
Sender's Name
Sender's Address
Sender's Company
TO
Client's Name
Client's Address
Client's Company

Introduction

Say hello to your potential client. This is a great space to mention how you engaged with the client, what you understand about their plans, and any other information you know about this project. The main goal of your proposal is to make a connection with the client about your brand ambassador services.

Hello {CLIENT NAME},

Thanks for giving me the opportunity to present this proposal to you. I am honored to work with you and boost your social media presence.  I know {CLIENT COMPANY NAME} is excited to work with you.

As I mentioned yesterday, I come from a business background so I have a good understanding of brand marketing. {CLIENT COMPANY NAME}'s social media presence is already fantastic, it's my goal to use your voice to increase brand awareness and get more people interested in our company.

The rest of this proposal details how you will help promote our company. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.

Best,

{YOUR NAME}

Why {YOUR NAME} for business services?

Every business needs to show off sometimes. Use this space in your proposal to talk about your past work and competitive advantages. You could include pictures, links, and customer quotes to build up some proof about your skills.

My marketing skills will promote your event and all social media platforms. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonial from previous client:

  • {YOUR NAME} is a brilliant professional. They set up our contract, started the work, delivered on time, and amazed us with the results. Our social media accounts interactions  jumped by 3.2% in eight weeks. -Tim, Sales Director of ecommerce business

My clients value my brand's professionalism, commitment to deadlines, and the results I give them.

Project description

You introduced yourself to the client. Now, it’s time to show them you understand what they need and can deliver it for them. Write a paragraph or two in your proposal about the brand ambassador services they need and how you can deliver them.

Based on your information, {CLIENT NAME} you can potentially help increase brand awareness on all social media platforms  interactions by 3% in the next 180 days. I will help achieve this by optimizing (these brands) social media accounts to boost brand awareness 5% on average on all of your social media platforms (including Facebook, Instagram, Twitter, Pinterest, etc.). {YOUR NAME} will review our brand and promote our brand to meet your goal.

Objectives

In this section, you can be even more specific about your brand ambassador services. Your proposal can include specific targets to be met, software and equipment to be used, and reporting structure can be included. Cost and deadlines will be covered later.

Here is the plan for how I will promote your brand and how you will meet the goals. Let me break down the specific targets and how they will be met.

  • Each social media platform you promote my brand will be reviewed. An audit and action plan for each post will be prepared for your review.
  • Each social media post will be improved based on the approved action plan. 
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to {CLIENT NAME} to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at {YOUR EMAIL}.

Deadline and deliverables

You should commit yourself to reasonable deadlines. Be sure to allow plenty of time for the brand ambassador work to be completed. Specific delivery formats can be highlighted in the proposal if this is relevant to the project.

I am committed to helping you meet your deadlines and delivering quality brand promotion on schedule. Here are the milestones for this project:

  • Each post will be audited with an action plan within the first two weeks of starting the project. 
  • Audits and action plans will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the CMS of {CLIENT NAME}.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to {CLIENT EMAIL ADDRESS}.

My brand has a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for {CLIENT NAME}.

Payment terms

Structuring your payments is important for your cash flow and the client’s clarity. List specific payments and dates in your proposal to avoid any confusion. You should also include details about any extra work or extra charges for your brand ambassador services.

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the posts should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.

Agreement

Once you agree to this proposal, I will prepare a simple contract for you to be a brand ambassador. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with {CLIENT NAME}.


Signed _____________________________________________________________

{CLIENT NAME}

Date: ______/______/____________

The Independent Worker

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