Social Media Marketing Proposal Template

Whether you’re looking to increase engagement, drive conversions, or expand reach, our social media marketing proposal template will help you craft a winning pitch that showcases your unique strengths and leave a lasting impression on potential clients.
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Social Media Marketing Proposal Template
Social Media Marketing Proposal Template
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Ben Badgley
3875 Williams Avenue
Kenneth Hunter
2342 Fairway Drive
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Hello Kenneth Hunter,

Thank you for getting in touch. It was a pleasure to chat about your project and I'm sure we can work together to get some great results for Kenneth Hunter.

Social media marketing is all about fitting the right content to the right audience at the right time. I'm sure my social media marketing services will do this for you. 

My main social media strategy is to use targeted ads with a broad range of creatives to really focus on the ads that will bring the best results. Using a broad digital marketing approach helps avoid being locked into one or two ads that may or may not perform well.

As you read this proposal, please make a note of any questions that come up. I'll be happy to chat again and answer them for you.


Ben Badgley

Why Ben Badgley for social media services?

Through my social media management, I've helped clients boost their success in every metric. Here are some of my recent highlights:

  • Increased total followers for all clients by an average of 6.3% month on month during the previous 12 months.
  • Helped one client increase their social media audience engagement (likes and reposts) by 345% during a six-month contract.
  • Created effective social media goals for a client launching a new social media channel. Achieved client's goals within six months of launch.

Here are some testimonials from previous client:

  • Ben Badgley is a brilliant professional. She created a full content creation strategy, schedule, and review process. After just two months we saw measurable improvement in every metric. -Jane, Marketing Manager
  • Ben Badgley worked wonders for our Facebook group. She took over our social media channels, put an approval process in place for our staff, started responding to the community, and our channels have grown loads in the past year. -Steve, Social Media Director

Project description

During our call the other day, we had a brief overview of your social marketing goals and channels. Based on our conversation, I propose we take these steps:

  • Create a profile of your target audience and a plan for how your target audience might be expanded a little more.
  • Develop a content calendar for publishing new content across all the social media platforms.
  • Write a full brief for how everyone can contribute to the social channels.

These steps will help you engage your team with content for all the social networks with a clear understanding of how to create visual content that will be effective.


To achieve the outcomes you are hoping for, I suggest these objectives:

  • Within the first two weeks of starting the project, I'll create a target audience profile for your clients and customer base. I'll use metrics from your previous marketing to make an informed decision about how to shape your current outreach campaign.
  • Once the profile is in place, we'll schedule a meeting to talk through the results and also make a plan for how to broaden your base if this is appropriate.
  • Following the profile meeting, I'll develop a full content calendar. This will include rough sketches of ideas for each post and phase of the campaign. These posts will also help fill out the project timeline with everything we will be posting during the campaign. The calendar will be in place two weeks after the profile meeting.
  • A content creation guidelines document will also be prepared. This will meet your goal of helping your entire team join in the social media marketing efforts.

Any adjustments to the plans can be made by sending me a message by email at

Deadline and deliverables

Successful campaigns are built on consistency and reliability. I build this into all my projects by proposing very specific marketing plans. Here are the milestones for this project:

  • Target audience profile assembled within two weeks of starting the project.
  • Profile meeting scheduled within the first three weeks of the project.
  • Content calendar in place ready to begin publishing after one month.
  • Team content creation guidelines developed in the first month also.


I take pride in delivering professional work, on time, and within our agreed budget. Once we get started, you can be sure I will direct this project to a successful conclusion.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • You have asked for a social media marketing campaign to run for six months. The remaining balance will be split into six equal payments during this period.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple social media marketing contract. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.


Thank you very much. I look forward to working with Kenneth Hunter.



Kenneth Hunter

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Social Media Marketing Proposal Template FAQ

What is a social media marketing template?

In the current digital world, we are living in today, social media runs the world. Whether you are in it or not, we all are affected by social media. Today for businesses to be able to stay in business there is a need for them to use social media marketing. Social media marketing helps businesses to connect and attract more clients. 

So, what does social media marketing entail? In simple terms, social media marketing is the use of various social media platforms to connect with one's audience. Through social media marketing companies have been able to improve on their sales, drive traffic to their website and build on their business brand. Social media marketing does involve the publication of quality content, engaging with the brand followers, data analysis, and running social media marketing campaigns. Some of the major social media platforms used as of 2021 include Twitter, Instagram, Snapchat, Facebook LinkedIn, and Pinterest.

How to write a social media marketing template?

Businesses and companies which have used social media marketing have received massive success in recent years. To receive massive success, one needs to know how to create an effective social media marketing strategy. This section of the paper will focus on writing a social media marketing strategy.

Create S.M.A.R.T Goals

In the words of Warren Buffet, a fool with a plan is better off than a genius with no plan. In the business world, any success you would expect to have started with creating S.M.A.R.T goals. Goals are only considered S.M.A.R.T when it is specific, measurable, relevant and time bound. Having S.M.A.R.T goals helps the business to measure the success of the social media strategy and the return on investment.

Understand everything about your audience.

Before developing any social media marketing strategy ensure to ask yourself, what is your target audience? Understanding your audience will help you develop content that the audience can relate to, comment on, and even share. When understanding your target audience ensure to look at things such as age, sex, interests, average income, and even industry of employment. Make sure to have gathered the relevant data and do not make any assumptions.

Understand your competitions

During one of the interviews, Bill Gates once said that any business that is not online will soon go out of business. True to his words any business that does not have an online presence is finding it hard to stay in business. So when writing a social media marketing know that your competition is already exploiting the various social media platforms. So, conducting a competitive analysis will help write your social media marketing. Additionally conducting competitive analysis will help you understand the potential opportunities and what your competition is doing wrong.

Conduct an audit on all your social media platforms

If your business is already utilizing social media platforms, then it is time to conduct social media audit on all of your platforms. In conducting social media audit, look at what is working, who is engaging with your content, and an extensive comparison between your social media and your competitions. From the social media audit, you will be able to understand what is working out, which content is your audience responding to and how to improve on your content.

Establish a content calendar

Social media marketing is all about staying relevant. Once your audience stops seeing your content they will stop thinking about your brand. That is the harsh truth about today’s highly competitive business world. So you need to ensure that you keep your audience with amazing content throughout the year, that is why having a social media content calendar is vital.

Create amazing content

By now you have probably heard content is king. In the world of social media, marketing content plays a huge role. For any social media marketing strategy to be successful, there is a need of having a mixture of content. When creating social media content ensure that it is visual, emotional, and useful. As human beings, we are visual creatures, and having visual content is more likely to be shared. Additionally, content is considered great if it does connect with the emotions of the audience. Finally, the content should be useful as people only share content if the content can be useful to another.

What should be in a social media marketing proposal?

In writing a social media marketing proposal it is vital to understand the key parts. The first critical aspect of a social media marketing proposal is content. In social media marketing content is everything and without content, any social media marketing strategy loses its key value.

The second aspect of a social media marketing proposal is the target audience. Understanding the audience will help you create a social media marketing proposal that resonates with them. In understanding the audience for the social media proposal, one should focus on the interest, age, sex, and even the individuals' income.

 The third aspect of creating a social media marketing proposal is the budget. Having a well-detailed budget plays a very huge role in the success of the proposal. Remember that content is king in social media marketing. Additionally creating content is no cheap affair and you will have to dig deep down to your pocket to get the best you need to create quality content. Remember that the content you produce is a reflection of your brand so the content you create will speak volumes about your company and brand.

The fourth aspect of a social media marketing proposal is the platform you desire to use. There are several social media platforms to use. Each of the platforms attracts a different audience. For instance, Facebook is greatly associated with baby boomers. So if your product is geared to baby bloomers focus your social media marketing on using Facebook.

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