Facebook Ads Proposal Template

Our Facebook ads proposal template is the secret weapon you need to win new clients and grow your business. With attention-grabbing graphics and customizable sections, you can tailor each proposal to meet the specific needs of clients.
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Facebook Ads Proposal Template
Facebook Ads Proposal Template
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Denise Watson
4365 Marietta Street
Shiny Bulb
Kayla Hamer
1944 Fairmont Avenue
Four Leaf Clover
Proposal block placeholder


Thank you for contacting me. I put this proposal together based on our conversations. 

Here are a few quick observations:

  • Kayla Hamer wants to launch Facebook Ads campaigns to raise brand awareness and sell their top five products during the holiday season.
  • Denise Watson will design ads for each of these goals and manage these ads during the six weeks from mid-November to the end of December.
  • I will launch every ad by the 16th of November. Weekly ad updates will be created and sent to Kayla Hamer.

As you continue through this proposal, you will see how my advertising services can help you meet your goals and your deadlines.

Why Denise Watson for your Facebook Ads campaigns?

I’ve been helping clients run ultra-successful Facebook campaigns for over four years. My average conversion rate is 13.6%, which is 3.6% above average for Facebook Ads.

Here are some testimonials from previous clients:

  • Denise Watson was great to work with. They created outstanding branding campaigns for our new company and their ads led to an initial surge of income that helped us survive our first year of business.
  • Denise Watson is a brilliant professional. They got our ads together in good time, managed the campaigns brilliantly, and kept us updated with brief, clear reports so we felt in control of our ad campaigns.

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

Based on your information, Kayla Hamer wants to run a brand awareness campaign to increase the number of its page likes and followers on Facebook. At the same time, Kayla Hamer wants to run ad campaigns for each of their top five products during the six weeks of the upcoming holiday season.

Creating the concept and content for Facebook Ads is my specialty. My ads have been able to achieve an average conversion rate of 13.6% for my clients, which is well above the average for Facebook.


Here is the plan for how we can prepare and execute these Facebooks Ads campaigns.

  • All six campaign creatives will be conceptualized and created during the first few weeks of this project.
  • Once the first drafts have been created, a small window for feedback and editing will open prior to the date we will launch the campaigns for testing.
  • After the feedback and editing have finished, the ad creatives will be finalized. The primary aim is to have all campaigns prepared for a soft launch prior to the beginning of November.
  • During the first two weeks of November, Denise Watson will launch each campaign with a limited budget to test the creatives and the audience targeting. I will make changes as appropriate.
  • The ad campaigns will go live on November 16th with the budget set by Kayla Hamer.
  • It will monitor each campaign. Denise Watson will produce a weekly summary with logical insights into each campaign, and any specific recommendations for achieving the best results.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at denisewatson@gmail.com.

Deadline and deliverables

I am committed to meeting your deadlines and delivering high performance ads on schedule. Here are the milestones for this project:

  • I will create each ad concept and creative for review within the first two weeks of starting the project. I will save ads as drafts on Facebook for easy review. 
  • Following any editing, each ad creative will be finalized prior to the beginning of November.
  • During the first two weeks of November, Denise Watson will run each ad campaign with a limited budget to test the ad creatives and audience targeting. We will make specific changes as appropriate.
  • Each campaign will go live with a full budget, as set by Kayla Hamer, on the 16th of November. The campaigns will run until the end of December.
  • I will produce weekly reports during the time the campaigns are live. I will send these as PDF files to kaylahamer@gmail.com.

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Kayla Hamer.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the concepts and creatives have been submitted for approval.
  • The next 25% of the total will be due once the ads go live.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the ad campaign creatives should be edited at least once during the process. If further editing is asked for during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoices will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this advertising project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with Kayla Hamer.


Kayla Hamer

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
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Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Facebook Ads Proposal Template FAQ

What is a Facebook Ads design proposal template?

A proposal template is a document you prepare in advance with reusable blocks of information to help write proposals faster. When ready, simply customize the template for new projects relevant to it.

Freelancers and independent contractors use proposals to bid on new work, secure clients, and win jobs. Creating an attractive proposal is a big step towards taking on projects successfully!

If you want to create a great proposal, invest time in creating a beautiful template for your proposals. Your business information and logo can be included as well as any other brand elements that would interest the clientele. Sections of reusable content should include topics such as portfolios or common terms and conditions if they apply to the customer's industry.

A template may help you create a more consistent and professional proposal. Every new one will have the same level of design quality which helps establish your brand and makes a great impressions on clients you want to win.

How to write a Facebook Ads proposal template?

Writing a Facebook Ads proposal template is not complicated. We’ll show you a simple process for making your own template.

First, you need a few things:

  • You’ll be using a document editor. You could use a separate app such as Word, Google Docs, Adobe InDesign, or Pages.
  • We recommend using our Proposals tool to create a proposal. When you use the system, it's easy to connect your proposals with client records, job contracts, and invoices later on.
  • You should have access to any external files or media you want, such as your logo and pictures of landing pages. Having these ready when you start will save time spent hunting for them.

Now that you have those things, you can begin writing your Facebook Ads proposal template.

If you have a previous proposal to look at, it will be easier for you to start the process. To begin with your new one, simply copy or note all of the information that can easily reused like customer success stories in portfolios.

If you don’t have a completed template, then writing a proposal from scratch using Indy's proposed templates is easy. Simply create and edit your own new template to start working.

Here are the basic steps:

  1. In your new proposal template, add your company information and branding.
  2. Review the sections in the template and add or remove sections as you need them.
  3. Add information to each section. Focus on what you can reuse for every client.
  4. Once you have added all the reusable information, save your work.

That’s it! Your new proposal template is finished.

The best way to test the template is by using it as a guide while you are writing your own proposal. While creating this new document, make sure that any information needed for full completion of the task has been included in our clean and concise template

As you create a brand-new draft or project with this structure, use it as an opportunity to identify what additional items need filling into our template layout.

What should be in a Facebook Ads proposal template?

Facebook Ads is a creative and competitive industry, so your proposal needs to build your potential client’s confidence in you as a professional. To do that, you should have a clear structure and super attractive design.

Here are the elements we think you should include in every Facebook Ads proposal:

  • Beautiful Cover Page. A professional, cheerful first impression is important for landing pages. You have to keep in mind the fact that you are creating an impactful page which will affect your customers’ view of you as a business.
  • Service Description. In this next section, you will discuss what you can do for your client in clear and concise language. You'll also include any specific approaches that may be relevant based on your conversations.
  • Campaign Process and Milestones. A lot of work has to do with planning and understanding what's needed. This section is where you describe each step that will happen, when it should be finished by, and the tasks that need completed during each phase.
  • Social Proof. You are beginning to reel in your client, now it’s time to start landing them! Add a portfolio section here and show potential clients you have experience delivering the quality work they need. You can use case studies, customer testimonials, and feedback as evidence of this.
  • Costs and Pricing. Don’t be tempted to move this section any earlier in your proposal. It is best if you save the money talk until after they are already excited about working with you, when it will seem more like a bonus for them rather than an unnecessary cost.

From here, you can wrap up the proposal template with next steps the customer can take. These can include:

  • A digital signing service for making the approval process happen much faster.
  • A standard contract your client can review. Your contract can reference your proposal to make the client-specific sections relevant.
  • You can also include a payment method here to help your client get started quickly.

Your new customers will be impressed as soon as they see the first page of your proposal. The cover letter alone can turn a client away from one company and towards yours because you have taken extra time to write it carefully, provide plenty of details about their business needs, and show that you understand how important this project is to them.

Think about how this proposal will look to your new clients. From the stunning cover page to payment options with every last detail clearly outlined for them so they know what's happening next, all signs point towards professional service providers who mean serious business but take care in fulfilling each task required by their clients.

How Can a Free Facebook Ads Proposal Template Help You Win More Clients?

As a freelancer, the best way to win more clients is ensuring they are confident in your ability. Proposal templates help you do this by showing them how well-prepared and professional you can be. Here’s how a template helps:

  • With the right template, you could chat with a client about their work for 10-20 minutes and then finish up your proposal in ten or twenty minutes. Your new proposals will look great because they won't be rushed, or half done. Instead of looking like it was thrown together quickly, clients will appreciate that you were able to complete one so fast!
  • It will make you look better, impress clients and sets you apart from others. You'll be more efficient with a well-designed proposal template that turns into an attractive looking project proposal.
  • Finally, a proposal template will help you win more clients by freeing up your time to do other things like finding even more potential leads. If turning your template into a live proposal takes just fifteen minutes, then use the saved time and go find those leads.

Those are three ways your proposal template can help you land more jobs. Get started with one as soon as possible to begin reaping the benefits.

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