Introduction
Thank you for contacting me. I put this proposal together based on our conversations.
Here are a few quick observations:
- Kayla Hamer wants to launch Facebook Ads campaigns to raise brand awareness and sell their top five products during the holiday season.
- Denise Watson will design ads for each of these goals and manage these ads during the six weeks from mid-November to the end of December.
- I will launch every ad by the 16th of November. Weekly ad updates will be created and sent to Kayla Hamer.
As you continue through this proposal, you will see how my advertising services can help you meet your goals and your deadlines.
Why Denise Watson for your Facebook Ads campaigns?
I’ve been helping clients run ultra-successful Facebook campaigns for over four years. My average conversion rate is 13.6%, which is 3.6% above average for Facebook Ads.
Here are some testimonials from previous clients:
- Denise Watson was great to work with. They created outstanding branding campaigns for our new company and their ads led to an initial surge of income that helped us survive our first year of business.
- Denise Watson is a brilliant professional. They got our ads together in good time, managed the campaigns brilliantly, and kept us updated with brief, clear reports so we felt in control of our ad campaigns.
My clients value my professionalism, commitment to deadlines, and the results I give them.
Project description
Based on your information, Kayla Hamer wants to run a brand awareness campaign to increase the number of its page likes and followers on Facebook. At the same time, Kayla Hamer wants to run ad campaigns for each of their top five products during the six weeks of the upcoming holiday season.
Creating the concept and content for Facebook Ads is my specialty. My ads have been able to achieve an average conversion rate of 13.6% for my clients, which is well above the average for Facebook.
Objectives
Here is the plan for how we can prepare and execute these Facebooks Ads campaigns.
- All six campaign creatives will be conceptualized and created during the first few weeks of this project.
- Once the first drafts have been created, a small window for feedback and editing will open prior to the date we will launch the campaigns for testing.
- After the feedback and editing have finished, the ad creatives will be finalized. The primary aim is to have all campaigns prepared for a soft launch prior to the beginning of November.
- During the first two weeks of November, Denise Watson will launch each campaign with a limited budget to test the creatives and the audience targeting. I will make changes as appropriate.
- The ad campaigns will go live on November 16th with the budget set by Kayla Hamer.
- It will monitor each campaign. Denise Watson will produce a weekly summary with logical insights into each campaign, and any specific recommendations for achieving the best results.
Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at denisewatson@gmail.com.
Deadline and deliverables
I am committed to meeting your deadlines and delivering high performance ads on schedule. Here are the milestones for this project:
- I will create each ad concept and creative for review within the first two weeks of starting the project. I will save ads as drafts on Facebook for easy review.
- Following any editing, each ad creative will be finalized prior to the beginning of November.
- During the first two weeks of November, Denise Watson will run each ad campaign with a limited budget to test the ad creatives and audience targeting. We will make specific changes as appropriate.
- Each campaign will go live with a full budget, as set by Kayla Hamer, on the 16th of November. The campaigns will run until the end of December.
- I will produce weekly reports during the time the campaigns are live. I will send these as PDF files to kaylahamer@gmail.com.
My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Kayla Hamer.
Payment terms
Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:
- 25% initial payment due upon signing the contract and before any work begins.
- A further 25% of the total will be invoiced once the concepts and creatives have been submitted for approval.
- The next 25% of the total will be due once the ads go live.
- Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.
All the ad campaign creatives should be edited at least once during the process. If further editing is asked for during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.
Electronic invoices will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.
Agreement
Once you agree to this proposal, I will prepare a simple contract for this advertising project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.
Thank you very much. I look forward to working with Kayla Hamer.
Signed
Kayla Hamer