Marketing Automation Proposal Template

Need a fast way to streamline your proposal process for marketing automation services? Whether you’re looking to automate email marketing, lead generation, or social media, our marketing automation proposal template can help you win over clients and secure new business.
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Marketing Automation Proposal Template
Marketing Automation Proposal Template
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Lamar Lehto
1124 Murry Street
Simple Solutions
Mark Sapp
2510 Blue Spruce Lane
Leath Furniture
Proposal block placeholder


Hello Mark Sapp,

Thanks for giving me the opportunity to present this proposal to you. It was great to speak with you yesterday and I look forward to helping you grow in sales in the United States.

As I mentioned yesterday, I come from a sales background so I have a good understanding of the marketing industry. Leath Furniture's products are already fantastic, it's my goal to use design to increase brand awareness.

The rest of this proposal details how I hope to achieve this and outlines my creative process. If you have any questions or thoughts about how this could better fit your needs, please reach out and we can set up a phone call. I'm happy to make adjustments.


Lamar Lehto

Why Lamar Lehto for business services?

My work enables companies like yours to maximize their profits by boosting their conversion rates. I’ve been assisting companies with conversion rate optimization for more than five years.

Here are some testimonials from previous clients:

  • Lamar Lehto was great to work with. They quickly identified the poorly performing pages, made adjustments, and we saw a 2.6% uplift in our rates within days. We’ll definitely use their services again. -Jill, CEO of ecommerce business
  • Lamar Lehto is a brilliant professional. They set up our contract, started the work, delivered on time, and amazed us with the results. Our conversion rates jumped by 3.2% in eight weeks. -Tim, Sales Director of ecommerce business

My clients value my professionalism, commitment to deadlines, and the results I give them.

Project description

Based on your information, Mark Sapp needs to increase your revenue by 3% in the next 180 days. You want to achieve this by optimizing your website’s sales pages to boost your conversion rates to 5% on average for your 120 product sales pages. Mark Sapp offers super products at reasonable prices, so the conversion rates are probably being affected by the page content rather than the products on offer. Lamar Lehto will review each page and make changes as necessary to meet the conversion rate targets.

Conversion rate optimization is one of the services {YOs clients have seen increases between 2% - 4% during our projects. 


Here is the plan for how my business services will meet your goals. Let me break down the specific targets and how they will be met.

  • Each page will be reviewed with Conversion Rate Optimization (CRO) software. An audit and action plan for each page will be prepared for your review.
  • Each page will be improved based on the approved action plan.
  • Results will be monitored over a period of six weeks using Google Analytics and Data Studio.
  • Weekly reports will be sent to Mark Sapp to highlight progress and flag up any issues that should be addressed.

Any adjustments to the plans can be made by sending me a message via the Slack channel or by email at

Deadline and deliverables

I am committed to meeting your deadlines and delivering quality business work on schedule. Here are the milestones for this project:

  • Each page will be audited with an action plan within the first two weeks of starting the project. 
  • Audits and action plans will be delivered as PDF files. Each one will be set up with a file sign-off system to track the progress of the documentation.
  • The approved action plans will all be completed within six weeks of launching the project. All work will happen within the CMS of Mark Sapp.
  • Weekly reports will be produced for a period of six months from the start of the project. These will be sent as PDF files to

My services have a reputation for organization, follow through, and prompt delivery. I take pride in this reputation and look forward to delivering exceptional results for Mark Sapp.

Payment terms

Projects such as this one run for several months before they finish. To facilitate these projects, I offer a schedule of payments. Here are the payment milestones:

  • 25% initial payment due upon signing the contract and before any work begins. 
  • A further 25% of the total will be invoiced once the final audit and action plan has been approved.
  • The next 25% of the total will be due once the final page has been optimized.
  • Payment of the remaining 25% will be due once the final weekly report is made to signal the end of the contract.

All the pages should be optimized once during the process. If further optimization is required during the monitoring phase, any extra work will be billed monthly at a rate of $65 per hour.

Electronic invoice will be sent once the contract has been signed and milestones passed. Each invoice is payable within 10 business days of receipt. Late payments may result in suspension of work and/or late fees as specified in the contract.


Once you agree to this proposal, I will prepare a simple contract for this campaign project. The contract will reference the terms of this proposal, including any amendments you suggest. If you agree to these terms, please sign below, and return this proposal to me.

Thank you very much. I look forward to working with Mark Sapp.


Mark Sapp

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How it works

Templates make a good starting point, but the key to gaining clients is to stand out from the crowd. Indy’s proposal builder helps you close deals faster by letting you quickly customize proposals to your prospective client’s needs, turning cookie-cutter templates into professional, winning proposals that you can use again and again.
Sign up for a free Indy account
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Edit your proposal in minutes
Send it off with just a click
Win more clients!

Why Indy?

Your work may start with sending a proposal, but it doesn’t end there. Sign up for Indy to manage all your admin in one place.
  • Seal the deal with legally vetted contracts that protect your work, time, and money.
  • Manage your tasks and clients with simple yet powerful to-do lists and boards.
  • Record your time automatically and track which hours have been paid or need to be billed.
  • Get paid fast with invoices and accept multiple payment methods right through Indy.
  • Get a bird’s-eye view of everything due with a personal command center that monitors the status of your proposals, contracts, tasks, and invoices.

Marketing Automation Proposal Template FAQ

What is a Marketing Automation proposal template?

A proposal template is a document you prepare in advance with reusable blocks of information to help you write proposals faster. When you are ready to write a new proposal, simply customize the old template with relevant and useful info for your client.

Creating an attractive proposal is a great first step towards winning new jobs and taking on exciting projects. Sending a potential client a clear, attractive proposal puts you miles ahead of the competition.

You can invest time and effort into creating a template for your proposals that will make them look professional. Your proposal should include all the necessary information such as business logos, contact info, etc., along with sections to cover topics like previous clients' positive feedback or examples from other projects you've completed.

Creating a proposal template is an easy way to professionalize your documentation. Every new proposal will have the same level of design quality that establishes your brand and makes a great impression on clients you want to win.

How to write a Marketing Automation proposal template?

Writing a great Conversion Rate Optimization proposal isn’t difficult. We will show you how to build your own template in just a few easy steps!

First, you need a few things:

  • You’ll be using a document editor. You could use a separate app such as Word, Google Docs, Adobe InDesign, or Pages.
  • Indy's Proposals tool is a great way to create your proposal for clients, as it integrates with client records, job contracts and time tracking.
  • You should also have access to any external files or media you want to include. For example, you will want your logo and pictures of landing pages you have already finished.

Now that you have those things, you can begin writing your Conversion Rate Optimization proposal template.

In order to make a strong proposal template, you can start by looking at an existing one for guidance. If your company has previous successful proposals on hand and if they are similar enough in nature that their content will work well with yours (e.g., customer success stories), then feel free to copy all relevant information from those templates into your template.

If you don’t have a completed template, then writing a proposal template from scratch using Indy’s proposal template is easy. Simply create a new template and you are ready to start editing.

Here are the basic steps:

  1. In your new proposal template, add your company information and branding.
  2. Review the sections in the template and add or remove sections as you need them.
  3. Add information to each section. Focus on what you can reuse for every client.
  4. Once you have added all the reusable information, save your work.

That’s it! Your new proposal template is finished.

As you are creating a full proposal, test the template by making note of any information that is missing. When done with your proposal, go back to add it to your template.

What should be in a Marketing Automation proposal template?

Building confidence is vital for getting clients in the competitive Marketing Automation industry. As a professional, your proposal needs to have an attractive design and clear structure.

Here are the elements we think you should include in every Marketing Automation proposal:

  • Beautiful Cover Page. Your cover page is the first thing potential clients will see when they open your proposal. It should do everything possible to make a great impression and leave them wanting more!
  • Service Description. This section is where you describe what your client should expect from working with you. You can include any specific approaches that are based on previous conversations or research.
  • Automation Process and Milestones. In this section, help your client understand what will happen throughout the process by explaining each step. Be sure to explain when you'll be working on something and for how long so that they know exactly where their project is in its lifecycle at all times during the journey.
  • Social Proof. You are beginning to reel in your client, now it’s time to start landing them. Add a portfolio section here and utilize case studies, customer testimonials, and feedback as evidence of the quality work you can deliver.
  • Costs and Pricing. Great proposals are built on selling value, not talking about costs. Don’t move your cost and pricing section to an earlier point in your proposal. Instead, leave it to the end so the client is fully aware of the value you bring to the table.

From here, you can wrap up the proposal template with next steps the customer can take. These can include:

  • A digital signing service for making the approval process happen much faster.
  • A standard contract your client can review. Your contract can reference your proposal to make the client-specific sections relevant.
  • You can also include a payment method here to help your client get started quickly.

Your proposal will send a message of professionalism and dedication to the work you do. From its stunning cover page, all the way down to payment options at the back it is clear that your clients can rely on you for their needs as well as have access to services beyond those listed in your proposal should they need them later.

How can a free Marketing Automation Proposal Template help you win more clients?

The secret to winning more clients as a freelancer is to build your client’s confidence in your abilities. Proposal templates helps you do this in a few ways:

  • You can do more than just take care of your clients; you're also expected to stay on top of the ball. That means quick proposals and discovery calls, which is where templates come in handy. Make a call, chat with the client, and send them a clean and amazing proposal twenty minutes later.
  • You should invest time into a template that is professional and appealing. When it’s time to finish your proposal, you will be rewarded by clients impressed with the quality of work you do.
  • You can also make time for prospecting for new work. Using a proposal template could save you thirty minutes or more when it’s time to create a new proposal. Make the most of this time and go find some more leads.

Those are three ways your proposal template can help you land more jobs. Get started with one as soon as possible to begin reaping the benefits.

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