Grafica Studios

locationPalm City, FL United States

Edgard Martinez

Expert Retail Designer and Creative Director specializing in
Grafica Studios

About me

Hello, I'm Edgard Martinez, the Creative Director at Grafica Studios. With over 12 years of experience in the field, I have had the privilege of assisting a diverse range of companies, from renowned million-dollar brands like Haagen Dazs to ambitious startup ventures. My passion for design, coupled with a solid background in marketing strategies, has allowed me to assemble the ideal team for your design needs. Whether it's a store, kiosk, mall cart, or any other retail, business, or studio space, we have the expertise to bring your vision to life. At Grafica Studios, we also extend our creative flair to residential design, ensuring that every project we undertake is a testament to our commitment to excellence and innovation.

My roles and specialties

3D Animator

How do you keep the creative fires burning?

Keeping your creative fires burning is a mix of routine, exploration, and balance. Regularly set aside time for creative activities and don't shy away from taking breaks to refresh your mind. Collaborate with others for new perspectives and continuously challenge yourself with projects that push your boundaries. Keep your learning ongoing, whether through workshops, courses, or exploring new fields. Your workspace should inspire you, so personalize it to boost your creativity. Practicing mindfulness and maintaining a journal can help organize your thoughts and ideas. Lastly, ensure you have a balanced life with hobbies, social interactions, and physical activities. Creativity flourishes when you nurture it as part of your daily life.

What is the latest project you completed?

We had the exciting opportunity to design the first Haagen Dazs kiosk at the Orlando Premium Outlet Simon Mall. This project presented a unique challenge as we needed to meet both the specific brand criteria of Haagen Dazs and the requirements set by the mall. Finding a balance between these two sets of standards was crucial, and I'm happy to say we successfully navigated this challenge. The design phase went smoothly, with our concept receiving approval, and we are now in the development stage. The anticipation for the completed construction is high, and I am eagerly looking forward to seeing our vision fully realized in this space.

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