Dynamic and creative professional with a keen eye for market trends and customer needs, adept at translating business requirements into actionable product strategies. Develops innovative solutions through creative thinking, specializing in designing and defining personas, establishing strong branding, adhering to design standards, and optimizing user journey flows. Leverages understanding of Agile methodologies, improving product development processes and delivering high-quality, customer-centric solutions. Delivers exceptional user experiences and drives product success through effective leadership, strategic planning, and attention to detail.
Brand Identity, Design Systems, Product Design
Two national brands merged and I was in charge of designing and crafting an identity representing both parties working towards the same goal.
The project was a success, and I implemented the branding and design of interior murals and wayfinding in both buildings.
I listen to audiobooks every morning for at least an hour during my morning walks.
The most influential ones for me have been: