Influencer Contract Template

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Influencer Contract


This Influencer Agreement (the "Agreement"), dated [the date both parties will have signed] is entered into by [Influencer name], an individual residing in [address], (the "Influencer"), and [client name], an individual residing in [address], (the "Client").

Whereas, the Influencer and the Client desire to establish the terms and conditions under which the Influencer will provide services to the Client, the parties agree as follows:

1. Scope of Work. The Influencer agrees to perform such consulting, advisory and related services specified on Exhibit A to this Agreement ("Description of Services").

2. Term. This Agreement shall commence from the date this Agreement is signed by both parties and shall continue until the scope of work defined in the Description of Services is completed (such period, as it may be extended or sooner terminated in accordance with the provisions of Section 4, being referred to as the ("Service Period").

3. Payment.

a. Service Cost. In consideration of the Service, the Client will pay the Influencer of $ per hour (the "Service Cost").

b. Expenses. The Influencer shall be responsible for all business expenses incurred by the Influencer in connection with, or related to, the performance of the services.

c. Invoices. The Client shall pay to the Influencer amounts shown on each statement or invoice described in Section 3(a) and 3(b) within () days after receipt thereof.

d. Benefits. The Influencer shall not be entitled to any benefits, coverages or privileges, including, without limitation, health insurance, social security, unemployment, medical or pension payments, made available to employees of the Client.

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How to Get Started with an Influencer Contract Today

What is an influencer contract template?

You’ve been working hard to bring up all of your followers, and most importantly you’ve been keeping that engagement rate high, and now you realize that it’s time for you to offer your platform as an influencer to brands and companies. Before you go out there and email every company you wish to market for, you’re going to need to think about your professional safety. To do that you’ll need an influencer contract to send out to potential clients once your proposal goes through.

Now, why would you need an influencer contract? If you’ve been lucky up until now, and have already worked with some brands and everything ran smoothly, I understand why you would think of it as a waste of time. But sometimes you might run into a bad apple, sometimes you might come to a verbal agreement with someone, and they ask more of you than what you agreed upon. That’s why you must be protected if things don’t go as planned. Let’s say you have an agreement in place in which you’re only to create content for a specific social media platform, let’s say Instagram, but you find out that the company that you work with is using that content across other platforms as well. First, you’re losing out on money, and second, that’s a breach of trust. To make sure that this doesn’t happen, you can write up a contract to send to your client, and include a clear and defined Limitation of a purpose clause, in which you can state where and why the content you create is being published by the company.

Some things need to take into account when working with someone you don’t know, this isn’t about being suspicious, but rather safe. At least both parties know what is going on, and how everything will work out. Plus a freelancer that shows up with a contract that needs to be signed is professional, and clients are more likely to sign you on if you have all the boxes ticked when it comes to professional demeanor.

Another significant aspect of creating influencer contracts is that this way you’ll be able to define the project scope. It’s already complicated to understand the scope of a project with freelancing in general, but when it comes to influencer contract templates, you need to be precise. This way there aren’t any surprises for you when you’re on the job. You don’t want to find yourself with a job that changes without warning, because once that happens how are you sure that you’ll be able to finish it on time, and subsequently, how are you going to be paid on time.

So, let’s go on and see what you need inside are some of the most important parts of an influencer contract so you don’t miss out on important clauses.

Do you even need an influencer contract?

Absolutely! Your work is valuable, and it should be protected by a legal contract. When everything goes well, there are no problems with clients. Contracts help you create a plan that protects you when a job doesn’t go quite so smoothly. 

Here are some benefits of using a contract:

An Influencer Agreement values your time and effort.

When you include the payment amount and terms in your influencer contract, you pave the way to getting paid properly for your project. When the project or milestone finishes, every party knows what to pay and when to pay it.

Your influencer contract defines the project’s scope.

Scope creep is difficult for just about every freelancer. When the size of the job changes without warning, finishing on time and getting paid properly become harder. A clearly defined project scope in a contract avoids any scope creep.

What is unique about influencer contracts?

Influencer contracts are relatively new, and need to include some clauses protecting influencers and the brands hiring them as ambassadors. The key principle to remember with your contract is clarity and realism. By realism, we mean you should be certain you are not promising what you cannot deliver.

Here are ways to write the best contract for you:

  • Clarify the expected activities. How many posts will you make? Which tags will they use? Which platforms will be targeted? These items are the activities at the heart of your role as an influencer. Be as specific as possible about your role.
  • Payment terms can be murky in influencer contracts because the results cannot be guaranteed. At the beginning, agree with your client about how much money will be paid and when.
  • You need a non-compete clause if you are working for one brand. For example, if you are advertising for Ford, you may need a clause stating you cannot advertise for Chevy for a specified period.
  • As an influencer, you are probably used to creating your own content and publishing it when you’re ready. Your new brand may want to approve the posts before you publish them. You should include a clause about approval to make sure everyone agrees.

You know your work and your industry. As you adapt this template, try to envisage what might go wrong and create clauses to help avoid negative outcomes.

How to write an influencer contract template?

To write an influencer contract template you’re going to keep in mind that you need to decide on your clauses, and how do you decided what clauses need to be implemented? You simply need to take into account that with every contract some parts just don’t change. Like the detailed description of services, in which you go over the agreement regarding the content you’ll create, and how you will make them. 

Now you can sit down and write each part on your own, but that does tend to be a little tedious, and you might need to work on other projects while you’re acquiring a new contract. That’s why you could go on and use Indy’s contract templates, which have all the most important parts of the contract written out for you. Plus on Indy, you can streamline all of your financials, from contracts to personally branded invoices. This way you have all the time to work on your content creation, and don’t need to worry about it so much.

But if you decide to work on it on your own, you have to keep in mind what are the most important clauses in writing an influencer contract template. First and foremost you’ll have the Scope of Project, in which you describe the job and (if needed) the hours that are to be implemented. Other important sections are the Detailed description of services, Feedback, editing, and approval process, Deliverables and milestones, Payment terms, Tax documentation, Intellectual property, Limitation of purpose, Confidentiality, Termination, and Dispute resolution.

We’ll look at them in-depth in the next paragraphs because first, you’re going to need to find a template to use as a base for your contract.

What to include in an influencer contract?

Each influencer contract should contain sections dedicated to these topics:

Scope of the project

Start every job with a clear understanding of what the client expects you to deliver. Your scope section should also include any requirement of specific hours to be worked, if any.

Detailed description of services

Your agreement with your clients should describe your services. 

Feedback, editing, and approval process

Protect your time and effort by specifying the editing and approval process in your proposal and agreement.

Deliverables and milestones

Every client has a deadline and your agreement should include it, so all parties understand when work should be delivered.

Payment terms

This is another section that goes on every type of contract, you need to make sure you’re getting paid, and to ensure that you’re going to get paid the way you want, you need to specify your payment terms in a contract.

Here is an example from one of our templates

Payment.

a. Service Cost. In consideration of the Service, the Client will pay the Influencer of $ per hour (the "Service Cost").

b. Expenses. The Influencer shall be responsible for all business expenses incurred by the Influencer in connection with or related to, the performance of the services.

c. Invoices. The Client shall pay to the Influencer amounts shown on each statement or invoice described in Section 3(a) and 3(b) within () days after receipt thereof.

d. Benefits. The Influencer shall not be entitled to any benefits, coverages, or privileges, including, without limitation, health insurance, social security, unemployment, medical or pension payments, made available to employees of the Client.

Tax documentation

You may need tax documents in certain countries. Once you know your tax liabilities, include any requirements in your contracts.

Intellectual Property & Limitation of Purpose

These two are very specific to content creators, you need to understand that if you don’t come to an agreement with your client regarding these two sections, you might incur some headaches along the way. If you want to keep hold of intellectual property and control where your content goes make sure to include this in your contract.

Confidentiality

Some clients may not allow discussion of their work anywhere. For example, can you post news of your collaboration on LinkedIn? Make confidentiality requirements clear for everyone.

Termination and Dispute Resolution

Sometimes things can go wrong when working with a client, with the termination clause you are protected by minor incidents that can be a red flag in the future while working with them, so make sure that the termination section is extremely clear. Dispute resolution, on the other hand, is for when things go wrong, like the client, or yourself, don’t respect the contract. This helps ease the process for you and the client. 

Where to find an influencer contract template?

Online you can find a variety of templates to use, just looking at the google pages that open you can spend hours just picking the one that suits you best, but if you want full control over the template, and not just regarding the written content, but also the personal branding, Indy is the best choice for you.

With Indy’s contract templates you’ll find a variety of templates to chose from making everything easier for you and your freelance career. When picking your influencer contract template, you won’t believe how easy it is to edit it to your liking. You can create it from scratch using the platform’s templates and customize them to fit the project you working on.

You’ll be able to include a description of your services, rates, payment terms, delivery milestones, and if you want to add other clauses you can as you’re in total control of the editing process when using Indy.

Another amazing aspect of using Indy’s contract templates is how you send your contracts directly from the Indy platform or export them to PDF so you can send them via email if that’s your preferred method. By using the platform to send your contract you can keep track of each contract’s status, this way you’ll know what has been signed, and who needs a quick reminder to go through it and ensure the client is happy with the contract that you proposed. 

With a streamlined contract and freelancing platform like Indy, you’ll organize your projects, your time, be able to manage your to-do’s, and get paid on time. A win-win situation.

Can I use your influencer contract sample?

We have two documents you can use as an influencer. You can sign up for a free Indy account and use our contract generator to create the correct contract for your needs in a few minutes.

If you don’t want to sign up for an account, you can download a non-editable contract to get started. You’ll need to review it carefully before using it to ensure all the details match your requirements.

Create new influencer contracts quickly and easily. Here's an example of an Indy contract:

Influencer Contract


This Influencer Agreement (the "Agreement"), dated [the date both parties will have signed] is entered into by [Influencer name], an individual residing in [address], (the "Influencer"), and [client name], an individual residing in [address], (the "Client").

Whereas, the Influencer and the Client desire to establish the terms and conditions under which the Influencer will provide services to the Client, the parties agree as follows:

1. Scope of Work. The Influencer agrees to perform such consulting, advisory and related services specified on Exhibit A to this Agreement ("Description of Services").

2. Term. This Agreement shall commence from the date this Agreement is signed by both parties and shall continue until the scope of work defined in the Description of Services is completed (such period, as it may be extended or sooner terminated in accordance with the provisions of Section 4, being referred to as the ("Service Period").

3. Payment.

a. Service Cost. In consideration of the Service, the Client will pay the Influencer of $ per hour (the "Service Cost").

b. Expenses. The Influencer shall be responsible for all business expenses incurred by the Influencer in connection with, or related to, the performance of the services.

c. Invoices. The Client shall pay to the Influencer amounts shown on each statement or invoice described in Section 3(a) and 3(b) within () days after receipt thereof.

d. Benefits. The Influencer shall not be entitled to any benefits, coverages or privileges, including, without limitation, health insurance, social security, unemployment, medical or pension payments, made available to employees of the Client.

4. Termination. This Agreement may be terminated prior to the end of the Service Period in the following manner: (a) by either the Influencer or the Client upon not less than () days prior written notice to the other party; (b) by the non-breaching party, upon twenty-four (24) hours prior written notice to the breaching party if one party has materially breached this Agreement; or (c) at any time upon the mutual written consent of the parties hereto. In the event of termination, the Influencer shall be entitled to payments for services performed that have not been previously paid and, subject to the limitations in Section 3.2, for expenses paid or incurred prior to the effective date of termination that have not been previously paid. Such payment shall constitute full settlement of any and all claims of the Influencer of every description against the Client. In the event that the Client’s payment to the Influencer exceeds the amount of services performed and (subject to the limitations in Section 3.2) for expenses paid or incurred prior to the effective date of termination, then the Influencer will immediately refund the excess amount to the Client. Such refund shall constitute full settlement of any and all claims of the Client of every description against the Influencer.

5. Cooperation.The Influencer shall use Influencer's best efforts in the performance of Influencer's obligations under this Agreement. The Client shall provide such access to its information and property as may be reasonably required in order to permit the Influencer to perform Influencer's obligations hereunder. The Influencer shall cooperate with the Client’s personnel, shall not interfere with the conduct of the Client’s business and shall observe all rules, regulations and security requirements of the Client concerning the safety of persons and property.

6. Proprietary Information and Inventions.

a. Proprietary Information.

1. The Influencer acknowledges that Influencer’s relationship with the Client is one of high trust and confidence and that in the course of Influencer's service to the Client, Influencer will have access to and contact with Proprietary Information. The Influencer will not disclose any Proprietary Information to any person or entity other than employees of the Client or use the same for any purposes (other than in the performance of the services) without written approval by an officer of the Client, either during or after the Consultation Period, unless and until such Proprietary Information has become public knowledge without fault by the Influencer.

2. For purposes of this Agreement, Proprietary Information shall mean, by way of illustration and not limitation, all information, whether or not in writing, whether or not patentable and whether or not copyrightable, of a private, secret or confidential nature, owned, possessed or used by the Client, concerning the Client’s business, business relationships or financial affairs, including, without limitation, any Invention, formula, vendor information, customer information, apparatus, equipment, trade secret, process, research, report, technical or research data, clinical data, know-how, computer program, software, software documentation, hardware design, technology, product, processes, methods, techniques, formulas, compounds, projects, developments, marketing or business plan, forecast, unpublished financial statement, budget, license, price, cost, customer, supplier or personnel information or employee list that is communicated to, learned of, developed or otherwise acquired by the Influencer in the course of Influencer's service as a Influencer to the Client.

3. The Influencer’s obligations under this Section 6 shall not apply to any information that (i) is or becomes known to the general public under circumstances involving no breach by the Influencer or others of the terms of this Section 6, (ii) is generally disclosed to third parties by the Client without restriction on such third parties, or (iii) is approved for release by written authorization of an officer of the Client.

4. The Influencer agrees that all files, documents, letters, memoranda, reports, records, data sketches, drawings, models, laboratory notebooks, program listings, computer equipment or devices, computer programs or other written, photographic, or other tangible material containing Proprietary Information, whether created by the Influencer or others, which shall come into Influencer's custody or possession, shall be and are the exclusive property of the Client to be used by the Influencer only in the performance of Influencer's duties for the Client and shall not be copied or removed from the Client’s premises except in the pursuit of the business of the Client. All such materials or copies thereof and all tangible property of the Client in the custody or possession of the Influencer shall be delivered to the Client, upon the earlier of (i) a request by the Client or (ii) the termination of this Agreement. After such delivery, the Influencer shall not retain any such materials or copies thereof or any such tangible property.

5. The Influencer agrees that Influencer’s obligation not to disclose or to use information and materials of the types set forth in paragraphs (2) and (4) above, and Influencer's obligation to return materials and tangible property set forth in paragraph (4) above extends to such types of information, materials and tangible property of customers of the Client or suppliers to the Client or other third parties who may have disclosed or entrusted the same to the Client or to the Influencer.

6. The Influencer acknowledges that the Client from time to time may have agreements with other persons or with the United States Government, or agencies thereof, that impose obligations or restrictions on the Client regarding inventions made during the course of work under such agreements or regarding the confidential nature of such work. The Influencer agrees to be bound by all such obligations and restrictions that are known to Influencer and to take all action necessary to discharge the obligations of the Client under such agreements.

b. Inventions.

1. All inventions, ideas, creations, discoveries, computer programs, works of authorship, data, developments, technology, designs, innovations and improvements (whether or not patentable and whether or not copyrightable) which are made, conceived, reduced to practice, created, written, designed or developed by the Influencer, solely or jointly with others or under Influencer's direction and whether during normal business hours or otherwise, (i) during the Consultation Period if related to the business of the Client or (ii) after the Consultation Period if resulting or directly derived from Proprietary Information (as defined below) (collectively under clauses (i) and (ii), "Inventions"), shall be the sole property of the Client. The Influencer hereby assigns to the Client all Inventions and any and all related patents, copyrights, trademarks, trade names, and other industrial and intellectual property rights and applications therefore, in the United States and elsewhere and appoints any officer of the Client as Influencer's duly authorized attorney to execute, file, prosecute and protect the same before any government agency, court or authority. However, this paragraph shall not apply to Inventions which do not relate to the business or research and development conducted or planned to be conducted by the Client at the time such Invention is created, made, conceived or reduced to practice and which are made and conceived by the Influencer not during normal working hours, not on the Client’s premises and not using the Client’s tools, devices, equipment or Proprietary Information. The Influencer further acknowledges that each original work of authorship which is made by the Influencer (solely or jointly with others) within the scope of the Agreement and which is protectable by copyright is a "work made for hire," as that term is defined in the United States Copyright Act.

2. Upon the request of the Client and at the Client’s expense, the Influencer shall execute such further assignments, documents and other instruments as may be necessary or desirable to fully and completely assign all Inventions to the Client and to assist the Client in applying for, obtaining and enforcing patents or copyrights or other rights in the United States and in any foreign country with respect to any Invention. The Influencer also hereby waives all claims to moral rights in any Inventions.

3. The Influencer shall promptly disclose to the Client all Inventions and will maintain adequate and current written records (in the form of notes, sketches, drawings and as may be specified by the Client) to document the conception and/or first actual reduction to practice of any Invention. Such written records shall be available to and remain the sole property of the Client at all times.

4. Notwithstanding the foregoing in this Section 6(b), the ownership and use of the Inventions that are assigned to the Client in Section 6(b)(i) (the "Assigned Inventions") shall be limited as set forth in Exhibit B.

7. Limitation of Liability. Notwithstanding anything to the contrary contained elsewhere herein, neither party shall be liable to the other for any consequential, special, incidental, indirect or punitive damages of any kind or character, including, but not limited to, loss of use, loss of profit, loss of anticipated profit, loss of bargain, loss of revenue or loss of product or production, however arising under this contract or as a result of, relating to or in connection with the service and the parties’ performance of the obligations hereunder, and no such claim shall be made by any party against the other regardless of whether such claim is based or claimed to be based on negligence (including sole, joint, active, passive, or concurrent negligence, but excluding gross negligence), fault, breach of warranty, breach of agreement, breach of contract, statute, strict liability or any other theory of liability.

8. Indemnification. The Influencer shall be solely liable for, and shall indemnify, defend and hold harmless the Company and its successors and assigns from any claims, suits, judgments or causes of action initiated by any third party against the Company where such actions result from or arise out of the services performed by the Influencer or its Employees under this Agreement. The Influencer shall further be solely liable for, and shall indemnify, defend and hold harmless the Company and its successors and assigns from and against any claim or liability of any kind (including penalties, fees or charges) resulting from the Influencer’s or its Employees’ failure to pay the taxes, penalties, and payments referenced in Section 9 of this Agreement. The Influencer shall further indemnify, defend and hold harmless the Company and its successors and assigns from and against any and all loss or damage resulting from any misrepresentation, or any non-fulfillment of any representation, responsibility, covenant or agreement on its part, as well as any and all acts, suits, proceedings, demands, assessments, penalties, judgments of or against the Company relating to or arising out of the activities of the Influencer or its Employees and the Influencer shall pay reasonable attorneys’ fees, costs and expenses incident thereto.

9. Independent Contractor Status. The parties shall be deemed independent contractors for all purposes hereunder. Accordingly:

a. The Influencer will use its own equipment, tools and materials to perform its obligations hereunder.

b. The Client will not control how the Service is performed on a day-to-day basis and the Influencer will determine when, where and how the Service will be provided.

c. The Client will not provide training to the Influencer.

d. The Influencer will be solely responsible for all state and federal income taxes in connection with this Agreement.

e. This Agreement does not constitute an employment, partnership, joint venture or agency between the parties hereto, nor shall either of the parties hold itself out as such contrary to the terms hereof by advertising or otherwise nor shall either of the parties become bound or become liable because of any representation, action or omission of the other.

10. General.

a. Survival. Sections 4 through 11 shall survive the expiration or termination of this Agreement.

b. Non-Solicitation. During the Service Period and for a period of [six (6) months] thereafter, the Influencer shall not, either alone or in association with others, (a) solicit, or permit any organization directly or indirectly controlled by the Influencer to solicit, any employee of the Client to leave the employment of the Client, or (b) solicit or permit any organization directly or indirectly controlled by the Influencer to solicit any person who is engaged by the Client.

c. Use of Subcontractors. The Influencer may use trusted contractors to complete components of the Influencer’s obligations hereunder, provided that the Influencer shall remain solely responsible for such contractors’ performance, that the Client shall have no obligation to such contractors and the use of such contractors shall not cause any increase in fees, costs or expenses that would otherwise be payable hereunder.

d. Entire Agreement. This Agreement (including the documents referred to herein) constitutes the entire agreement between the Client and the Influencer and supersedes any prior understandings, agreements or representations by the parties, whether written or oral, with respect to the subject matter hereof.

e. Assignment. Neither party may assign or transfer this Agreement in whole or in part, nor any of the rights hereunder, without prior written consent of the other party.

f. Notices. All notices required or permitted under this Agreement shall be in writing and shall be deemed effective upon personal delivery or upon deposit in the United States Post Office, by registered or certified mail, postage prepaid, addressed to the other party at the address shown above, or at such other address or addresses as either party shall designate to the other in accordance with this Section 13.

g. Amendments. No amendment of any provision of this Agreement shall be valid unless the same shall be in writing and signed by each party.

h. Severability. Any term or provision of this Agreement that is invalid or unenforceable in any situation in any jurisdiction shall not affect the validity or enforceability of the remaining terms and provisions hereof or the validity or enforceability of the offending term or provision in any other situation or in any other jurisdiction. If the final judgment of a court of competent jurisdiction declares that any term or provision hereof is invalid or unenforceable, the Influencer and the Client agree that the court making the determination of invalidity or unenforceability shall have the power to limit the term or provision, to delete specific words or phrases, or to replace any invalid or unenforceable term or provision with a term or provision that is valid and enforceable and that comes closest to expressing the intention of the invalid or unenforceable term or provision, and this Agreement shall be enforceable as so modified.

i. Force Majeure. Neither party will be liable for any failure or delay in its performance under this Agreement due to any cause beyond its reasonable control, including acts of war, acts of God, earthquake, flood, fire, embargo, riot, sabotage, or failure of third party power or telecommunications networks, provided that the delayed party: (a) gives the other party prompt notice of such cause and (b) uses its reasonable commercial efforts to promptly correct such failure or delay in performance.

j. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of (other than any principle of conflict or choice of laws that would cause the application of the laws of any other jurisdiction).

k. Arbitration. Any unresolved controversy or claim arising out of or relating to this Agreement, except as (i) otherwise provided in this Agreement, or (ii) any such controversies or claims arising out of either party’s intellectual property rights for which a provisional remedy or equitable relief is sought, shall be submitted to arbitration by one arbitrator mutually agreed upon by the parties, and if no agreement can be reached within thirty (30) days after names of potential arbitrators have been proposed by the American Arbitration Association (the “AAA”), then by one arbitrator having reasonable experience in corporate finance transactions of the type provided for in this Agreement and who is chosen by the AAA. The arbitration shall take place in , , in accordance with the AAA rules then in effect, and judgment upon any award rendered in such arbitration will be binding and may be entered in any court having jurisdiction thereof. The prevailing party shall be entitled to reasonable attorney’s fees, costs, and necessary disbursements in addition to any other relief to which such party may be entitled.

l. Counterpart. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original but all of which together shall constitute one and the same instrument. This Agreement may be executed by facsimile, digital or electronic signature.

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