Advertising Invoice Template

Did you supply advertising services to a company or individuals? If so, you need to submit an advertising invoice so that you can get paid. But any old invoice won’t suffice. If the invoice is rushed and contains only the most basic information, it’s more likely to cause confusion. It could lead to a seemingly endless succession of questions from the client and may delay their payment.

If that happens, and it continues to happen, you’ll have a backlog of invoices that need to be paid and will waste valuable time chasing them up.

A good advertising invoice will itemize all of the services that you provided and won’t leave room for misunderstandings. The client won’t need to ask questions about the services or their results as everything will there in plain English.

The nature of the services will vary from job to job, but an advertising invoice is commonly used to outline the following:

• Content Costs: Unless the client has provided the necessary images, content, and adverts, these must be provided by the contractor. In such cases, the advertising invoice can be used to recover costs and ensure that writers, developers, marketers, copywriters, and designers get paid for their work.
• Placement Costs: The fees charged for placing adverts in a magazine, on a TV network, on radio, or anywhere else agreed in the contract. This is usually where the bulk of the money is spent and it’s important for the invoice to detail all of the successful placements. When clients are unhappy with advertising invoices and projects, it usually stems from the placements.
• Recurring Placements: If the adverts will be placed recurringly, the advertising invoice can be used to highlight discounts. A recurring advertising invoice could also be sent if those placements are consistent, and the price remains the same.

You can bill your clients by sending them an invoice. There are a few things to get right with your billing. Here’s a short list:

• You can bill by the hour, milestone, or project. 
• Hourly billing is really common and you can use Indy’s Time Tracker to track your hours easily. You can even add your time tracks to your invoices as line items.
• Milestone billing is useful for larger projects that will take place over several weeks or months. Set some milestones, such as the delivery of first stages, and send an invoice when those milestones happen. 
• Billing by the project is very common for freelancers. Once the client approves the final proof, send them the bill.
• Many freelancers take a deposit at the beginning of the project. This protects you from shady clients and sets you up for cash flow success. Deposits up to 50% are normal.
• You should set out your billing and payment terms in your contract. If you don’t have a contract, use Indy’s Contracts tool to create one before you start work.
• Once you finish the work or pass the milestone, send the client an invoice. If you don’t have an invoice, you can use Indy’s invoice generator to create a professional invoice in just a few moments.

That’s it! Those are the basics of how to bill someone for your work. 

Short answer: 

Most freelancers work 36 hours per week and charge $21 per hour according to a survey by Payoneer. Experience level is the most important factor in determining the best hourly rate to charge. New freelancers usually charge a lower amount, while experienced experts charge two to three times the average rate for their industry.

Knowing how much to charge for your work is a complicated area. We want to help freelancers, so we’re going to give you some general tips here about settling on the best amount to charge clients for your services.

Let’s think about this from a few different perspectives:

First, how much do you want/need to earn? You should create your rates to reflect what you need to earn. Keep in mind that you won’t get paid for some of the things you must do, such as preparing your taxes, looking for more customers, and weekly admin work. So, your hourly or project rate needs to be a little higher to make up for the unpaid work that is part of every freelancer’s life.

Second, how much do others charge for similar services at your level of expertise and experience? This question can be a little difficult to answer, but you can just ask. Join a Facebook group and ask. Call a local competitor and ask. Once you know what they charge, you can go under that if you’re new to the market or over it if you’re the boss.

Another massive item you should plan for is taxes. You’ll be paying your own taxes as a freelancer, so your rates should incorporate the taxes you’ll eventually have to pay. The average tax amount paid by Americans, for all taxes, is about 29%. This means you’ll end up paying $3 in taxes out of every $10 you earn. Price your work to pay your taxes and be left with the income you want.

Your best rates will be different, because everyone’s market is different. What works on the East Coast might not be successful in Nevada. Try a few different price points until you find the rate clients accept and you can live on.

This part is simple! Here’s a step-by-step guide to getting your invoice done:

1. Open one of Indy’s Freelance Invoice Templates.
2. Add your business branding and information.
3. Insert your client’s contact information.
4. Number your invoice in a useful way.
5. Fill in the lines with your work completed and the cost per task/hour.
6. Check the invoice total and details.

Once you’ve finished these six steps, you are ready to send your invoice to your client. Save it in your Indy workspace or download it as a PDF. Then, email it to your client so they can pay you.

Indy offers an all-in-one platform for freelancers to manage all their admin work. When you sign up with Indy, your invoicing gets better because the other tools work together. For example, you can use Indy’s Time Tracker to note the time spent on a project. When you’re ready, the Invoice tool can automatically pull your unbilled hours for the project onto your invoice to make it ready to use. This makes your billing more accurate and saves time as well. When you set up your customers and projects with Indy, your entire workflow becomes smoother.