Influencer Invoice Template

Over the past decade, the activities on the internet via social media platforms, websites, podcasts have increased tremendously. Besides that, over three-quarters of the world is an active member online. So have you thought of what this could mean? You could practically reach millions of people at a go.

Who is an influencer? An influencer is a person who can influence potential buyers to purchase a product by recommending these items. 

An influencer is a figurehead in a particular niche, recognized widely for their knowledge, creativity, and relevance, and who has the power to affect the purchasing decisions of others. They always have a large number of following, as well as engagements.

An influencer rises high over decades, amassing a large following due to the content they produce on their online space. They build a reputation and a profitable brand for themselves and are known as social media celebrities.

The amount of influencers available has risen to a large community. These influencers not only have a large following but can drive organic traffic to your sites, especially if they've got the audience the brand needs.

We've got various ways influencers are grouped, and it's relevant that you know these:

1. We've got the influencers known by their numbers.

These influencers are known by how many people they can reach and the number of followers, and  they're called: 

• The Nano-influencers: 1,000–10,000 followers
• The Micro-influencers: 10,000–50,000 followers
• The Mid-tier influencers: 50,000–500,000 followers
• The Macro-influencers: 500,000–1,000,000 followers
• The Mega-influencers: 1,000,000+ followers

1. Niche influencers: Experts and professionals followed primarily because of what they convey, their rich content on particular topics like health, entertainment, business, facts, fashion, and how far their influence on that topic reaches. They are lords in their fields since they are based on specific niches and not generic.

Under these types of Niche influencers, we have others who influence just as massively;

• Bloggers: influencers of this nature own blogs, create amazing content, and have intimate relationships with their fans and supporters. They aren't rigid, and their sites are usually welcoming and inviting. This type of influencer already has an idea of what their audience needs.
• Podcasters:  They deal with audio messages and have almost replaced the traditional radio on a large scale. Podcasters have large followers in their thousands to whom they can promote products, as long as it is relevant to their audience. 
• YouTubers: The influencers on YouTube are growing in their millions. Why? They pass information and value through visual means and soon are known as authority figures. Most of them are niche-based, like those who deal in hair growth, maths tutoring, IT.

A big challenge many influencers go through is figuring out which brand would be the best to collaborate with —and how to go about this journey.

Influencers usually bill clients by activity: a post, a video, a comment, recommendation, etc. Each of these items is different in how much time you need to spend as an influencer to prepare yourself or create relevant content, so it’s worth considering that when setting up your rates.

There are factors to consider before deciding on how to bill a client you’ve decided to work with.

• Followership: Depending on whether you have 10,000 followers or 1,000,000 followers, you will bill your clients differently.
• Engagement rate: This is tricky because the number of followers an influencer has doesn't count here. You could have 300,000 followers and only 13,000 active engagements on your content, and another influencer could have 600,900 followers and have about 10,000 media engagements
• Exclusivity: If you decide to work for a given brand, you should not be promoting another business similar to your client’s when their campaign is running on the social media platform. Yeah, influencers' integrity counts a lot in this aspect, so you should strike a deal!
• How long would your campaign run: Knowing how long you're going to work with a client and the lifespan of your posts would determine how much you should bill.

How to invoice influencers work

To get paid, keep track of all your earnings for tax purposes. Marketers work with dozens, if not hundreds, of influencers to regularly reach their goals and objectives. It's not unusual for payments to be late or forgotten, so both tracking and sending invoices are equally vital. 

Your invoices are to be written as soon as possible. Indy has your back with ready-to-use invoices that you can customize and send in a matter of minutes. No matter how often a business or influencer platform tells you not to send invoices, it would be best if you always did so. 

So how do you set up an influencers invoice?

Date of invoice: Documentation helps you keep track of payment dates, including taxes and future reference points.

Your complete name/ Contact information: Your basic information should be well detailed in your invoice, such as your name, your business name, your email, social media contacts, and possibly an office address.

Your client's information: Your invoice can't be complete without including the recipient information as well. Your client's full name and email are critical.

Job description (brand/business campaigns): What your post, blog content, product review is all about, and how long the drive is supposed to run on the influencer platform need to be considered.

Sum of budget: Total amount of money to be paid should be written towards the end of the invoice

The terms of payment & Payment methods: How long before the influencer receives payments and on what conditions. Depending on the agreement, payment methods include preference to PayPal, credit cards, cash transfers, commissions, etc.

Once you have your invoice figured out, you can use Indy’s invoice generator to save time - and money - on admin work.

There are several types of influencers, with each of them having various needs to be met. Just as not all influencers are generic, figuring out how to bill your clients depends on how many results you can bring to the table. Based on your growth and reach, this is how much most influencers get paid for their services. 

• Nano-influencers: $10–$100 per post
• Micro-influencers: $100–$500 per post
• Mid-tier influencers: $500–$5,000 per post
• Macro-influencers: $5,000–$10,000 per post
• Mega-influencers: $10,000+ per post
• Celebrities(mega plus!): Payment made to them varies, but there's hardly any amount they can't be paid since their influence is widespread.

Influencers make good use of their influence to earn —which is their right! Below are lists of payments influencers receive on various social media platforms from teams/owners that want to promote their businesses.

• TikTok: $25 per post / 1,000 followers
• Instagram:  $10 per post / 1,000 followers, $250-$750 per 1,000 engagements
• Facebook:  $25 per post / 1,000 followers
• YouTube:  $20 per video / 1,000 subscribers, $50-$100 per 1,000 video views
• Snapchat:  $10 per post / 1,000 followers
• Twitter:  $2 per post / 1,000 followers
• Blog:  $60 per post / 1,000 unique visitors

Payments made to influencers on Twitter based on their followers;

• Nano-influencers: $2–$20 per post
• Micro-influencers: $20–$100 per post
• Mid-tier influencers: $100–$1,000 per post
• Macro-influencers: $1,000–$2,000 per post
• Mega-influencers: $2,000+ per post

Estimated payments made to Facebook influencers based on their followers;

• Nano-influencers: $25–$250 per post
• Micro-influencers: $250–$1,250 per post
• Mid-tier influencers: $1,250–$12,500 per post
• Macro-influencers: $12,500–$25,000 per post
• Mega-influencers: $25,000+ per post

Of course, besides being paid based on their followership alone, you are paid based on how influential you are in persuading your followers to buy.

Besides cash, other ways to pay an influencer are;

1. Discounts or free products if you purchase a product from your customer (primarily in cases of Nano-influencers to Mid-tier influencers).
2. Participating in events hosted by your clients to build more popularity and gain more followership.
3. Commissions (as in affiliate marketing) where you get 10-40% of the profit from each sale made through you.