The amount you choose to bill for your product development work can depend on a variety of factors, including your years of experience in the field, ability to showcase projects you’ve worked on or hours dedicated to the craft, and recommendations from previous clients.
You might also be able to charge more if you have acquired extended education or certifications in your field like the New Product Development Professional (NPDP) certification from the Product Development and Management Association (PDMA). This certification demonstrates your competency in areas like market research, portfolio management, new product development strategy, and metrics.
Of course, the rate you bill for your services would also depend on your specific skill set. For instance, a design engineer might earn a range of $18 to $39 per hour whereas a product designer’s earnings can range from $16 to $51 per hour. Individuals who work as product engineers might earn within the range of $19 to $40 per hour. The range for research scientists is typically $17 to $47 per hour.
As mentioned previously, your level of expertise could impact the amount a client is willing to pay. For example, an entry-level research scientist who doesn’t yet have a year of experience might earn 6% less than the average rate, while someone who is in the middle of their careers is expected to earn 6% more. An entry-level product designer generally earns 16% less than the average, while an individual at the middle stage of their career could earn 7% more.
It’s good to keep in mind that these are national averages for various product development roles. The client you plan to work with might be located in an area where your competition generally charges less. This can be especially tricky if you work remotely and live in an area where your cost of living is higher than that of your client’s. You might want to bill based on your living and business costs, and this might be more expensive than your prospective client can handle.
When deciding your rate, also consider the company that you plan to work with. If your client is a small start-up, they might not have the same amount of money to pay for your services as a larger business that regularly develops successful products. If you’re working with a smaller company and have developed your own product, this might be a good time to consider selling under the “design and build” model. This way, your client would feel more confident that they’re getting a quality product, and you can set an upfront price that reflects your time and effort.
It’s not always easy to figure out as a freelancer how much to bill a client. Both parties might have ideas of what development should cost at your stage in the process. You might find that you’re asked to complete more tasks than expected for your rate, and it will be up to you to negotiate based on your skill set, availability, and the overall scope of the project.